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Fragrance Du Bois Premieres 'London Oud' to Celebrate Its First Birthday

2015-10-09 17:37 2752

KUALA LUMPUR, Malaysia, Oct. 9, 2015 /PRNewswire/ -- Niche, luxury perfume house Fragrance Du Bois is celebrating its first anniversary this October at The Fullerton Hotel, Singapore, and at the Starhill Gallery, Kuala Lumpur, Malaysia.

The elegant Fragrance Du Bois boutique at the Fullerton Hotel, Singapore
The elegant Fragrance Du Bois boutique at the Fullerton Hotel, Singapore

Fragrance Du Bois is acknowledged to be the only fragrance brand in the world that guarantees the use of only sustainably-sourced pure Oud oil (from plantations managed by award winning company Asia Plantation Capital), in its breath-taking creations, all of which are specially handcrafted by some of the world's leading and most innovative perfumers.

"We started this brand in 2013," said Nicola Parker, Fragrance Du Bois' Brand Director, "and the boutiques finally became realities last year. It's been a wonderful first year, with plenty of ups and downs, I must say, but it has definitely been a great pleasure watching the brand grow."

She continued, "Some of the highlights we saw include expanding to become a multi-retailer, housing some of the world's most exclusive fragrance brands, and collaborating with Jordanian artiste Nadeem Nour on a song dedicated to the precious and extraordinary ingredient, Oud. We were also given the opportunity to have two concessions in one of the oldest and best established department stores in Singapore, TANGS, and were the 'Official Fragrance' for Kuala Lumpur Fashion Week. And that's not all," she concluded. "We are expecting more big developments by the end of 2015, so keep an eye out for them."

In celebration of the brand's first anniversary, Fragrance Du Bois is launching one of its latest fragrances, 'London Oud', which has tested well with both men and women in a limited initial run. London Oud is a wonderfully lively and robust fragrance that is understated, and yet knows how to 'pack a punch' when necessary.

The latest expression was created by fifth generation Master Perfumer, Francois Merle-Baudoin, who also created Fragrance Du Bois' Oud Noir and Sahraa Oud, and will be present in Singapore to officially launch the fragrance with Nicola Parker.

"London Oud opens up with freshness and vitality," says Merle-Baudoin, "with top notes of spearmint, lemon and bergamot, before developing with its calming middle notes of flowers (from lavender and jasmine), along with the invigorating hint of marine, which adds rhythm and texture to this exquisitely refreshing piece. London Oud's spicy and woody base notes -- provided by the finest quality Oud, nutmeg, cardamom and patchouli -- lend a powerful structure to this crisp and energetic fragrance." He concluded, "Creating this scent for Fragrance Du Bois was a truly enjoyable experience."

With a range of exclusive, exotic fragrances that evokes a sense of nostalgia and sophistication, Fragrance Du Bois has gained a loyal following worldwide, ignited by curiosity and a fascination for the luxuriously heady scent of Oud. Apart from its beguiling and intoxicating perfumes, Fragrance Du Bois is attracting significant attention as an eco-friendly brand among a discerning worldwide clientele looking for natural, sustainable, high quality ingredients in their purchases.

London Oud will be premiered exclusively in all Fragrance Du Bois' boutiques and lounges worldwide - Singapore, Kuala Lumpur, Hong Kong and Dubai - in celebration of the brand's first anniversary.

Notes to Editors:

For further information, please contact:-

Zureina Maidin
PR & Marketing Director, Malaysia
Email: zureina@fragrancedubois.com
Mobile: +6013-774-1009

Zaahira Muhammad
Senior PR & Marketing Executive, Malaysia
Email: zaahira@fragrancedubois.com 
Mobile: +6012-203-5344

Samantha Tham
PR & Marketing Executive, Singapore
Email: samantha.tham@fragrancedubois.com
Mobile: +65-9144-0933

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house born from the richest essences of nature, crafted by fifth generation perfumers from the 17th century French traditions of Grasse. All Du Bois fragrances are created using 100% pure, organic Oud oil and other sustainably-sourced ingredients from plantations managed by award-winning company, Asia Plantation Capital.

With flagship boutiques in Singapore and Malaysia, and exclusive fragrance lounges in Dubai, Hong Kong and Thailand, Fragrance Du Bois creates only the finest experience in bespoke perfumery, while staying true to its ethos -- 'Personal luxury with a conscience'.

About Asia Plantation Capital

Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates.

As part of the core principles of the business -- the company works closely with and support local communities, by providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.

Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe, including one of its recent ventures -- Southeast Asia's largest agarwood processing factory in Malaysia.

Fragrance Du Bois' latest fragrance 'London Oud', to be launched in conjunction with the brand's first anniversary.
Fragrance Du Bois' latest fragrance 'London Oud', to be launched in conjunction with the brand's first anniversary.

Photo - http://photos.prnasia.com/prnh/20151009/8521506730-a  
Photo - http://photos.prnasia.com/prnh/20151009/8521506730-b  


Source: Fragrance Du Bois
collection