Redefining Business SNS: Binzhi is Back

2012-05-11 10:28 774

BEIJING, May 11, 2012 /PRNewswire-Asia/ -- To Zhu Yilu, a successful business depends not on products alone but on the negotiations between sellers and customers. Under this principle, Binzhi set up a people-oriented business model.

Correspondent: Qiyan

Renmaiku, the pioneer of domestic social websites, will roll out a renamed version. Why is Renmaiku changing its name back to the original, "Binzhi"?

"Renmaiku aims at providing a timely, precise and low-cost online communication platform. Renmaiku was originally named Binzhi, but we changed it to Renmaiku for marketing reasons. Over two years of operation, more than 300,000 users advised us to return to the name Binzhi," explained Zhu Yilu, founder and CEO of Renmaiku. The move is supported by some loyal users who feel closer to the old name.

"We are user-oriented. We try to satisfy every demand of users without hurting others' interests. After three months of seeking advice, we decided to take Binzhi back." As Zhu said, Binzhi has always prioritized user demand as the core of its corporate culture.

Binzhi is back

The last two years have witnessed a gratifying progress for Binzhi. It topped the list of the 100 best business websites in 2010 and won the elite SME service products prize in 2011. Since the promotion of micro-signal applications in 2011, information retransmission has become faster and gone farther.

SMEs enlarge connections by accumulating their business labels on Binzhi, which is unimaginable on other Weibo platforms. Oft-maligned ad posts are popular on Binzhi. People surf on Binzhi not for entertainment but for business. As Zhu said, "We don't gossip; neither do we 'steal crops' on happy farm (a popular game on Chinese social networks)."

The value of business intercourse

To Zhu Yilu, a successful business depends not on products alone but on the negotiations between sellers and customers. Under this principle, Binzhi has set up a people-oriented business model that facilitates communication. Users can quickly find the products and services they need, get information from providers and contact with them easily.

A businessman selling iron ores in the Changjiang Delta creates his business label by filling the name, address, information of the company on Binzhi. Consumers of iron ores will find him. He can also obtain information from these potential customers. The convenient, precise and low-cost information distribution channel is incomparable.

A specific business label can win normal businesspeople thousands of prospects on Binzhi. If ten employees from a small company enter Binzhi and each grows 10,000 connections, the business information of the enterprise can cover 100,000 people and bring huge profits. Traditional marketing channels or other online business platforms have no such power.

First, promotion costs increased. Under the mode of Pay for Performance, it once took less than one yuan to "buy" a click of the mouse. Now the cost soared to several hundred yuan, which might keep out SMEs. Binzhi serves as a more economic and effective way for the marketing of SMEs.

Maximize user value.

Binzhi provides an honest, secure and highly efficient business social platform for all SMEs and businesspeople in China. Not only internet enterprises, but even traditional enterprises have reassessed users' value and transformed themselves to be user-centered.

In the internet era, Haier transformed itself to practice "Win-win Mode of Individual-Goal Combination" through the "Inverted Triangle". The income of employees is related to the value he creates for customers. Haier also changed their traditional business operations mode from "superior demanding inferior" to "superior supporting inferiors to satisfy user demand". Binzhi, while meeting the marketing demands of SMEs, has also helped lower the cost so as to maximize user value.

Zhu remains as determined and confident today as three years ago. "With business application as the core, Binzhi will generate more value for businesspeople as well as SMEs."

Source: Binzhi