Brand strategy achieves initial result
HONG KONG, June 4, 2013 /PRNewswire/ -- VODone Limited ("VODone" or the "Group"; Stock code: 00082), the leading Internet video broadcasting company in China, disclosed the user data of its handset lottery product Lottery 365. As of 27 May, 2013, the number of users downloading Lottery 365 exceeded 10 million. On the morning of June 2nd, 2013, Huang Yan, the General Manager of Liaoning Whowin Football Team, together with the coaches and players, visited the Group and attended a press conference to celebrate the great result achieved by Lottery 365.
The lottery brand strategy began in April with the establishment of a sponsorship with "Liaoning Whowin", a team in the Chinese Football Association Super League ("CSL"). For the past two months it has achieved an initial result in which the accumulated number of users downloading and activating Lottery 365 exceeded 10 million. At the end of 2012, Lottery 365 had officially announced that the group achieved a pioneering position in the Chinese internet industry in terms of the numbers of downloaded users, active users and the amount of lottery purchases.
According to unofficial statistics, there is a large variety of handset lottery products and, currently, there are more than hundreds of handset lottery applications available in the Apple and Android app stores. However, only Lottery 365 could meet the different needs of users by integrating live match broadcasting, live scores, forecasting, Weibo interactivity and lottery betting. These products’ advantages enhanced the users' experience of lottery betting and have been widely appreciated by both lottery users as well as industry experts. Lottery 365 is now the official handset lottery application of Liaoning Whowin Football Team. We believe that with the appearance of Lottery 365 on CCTV, the download record will reach the highest of its history.
About VODone Limited
VODone (www.vodone.com) is currently the only Internet video broadcasting company listed in Hong Kong. The affiliated company of VODone – VODone Telemedia is a State-owned Enterprise which owns the fullest set of qualifications and licenses in China's New Media industry. It has also obtained the Information Network Communicated Audio-Video Program Licence, Internet News Permit, Value added Telecom Service Operation License, Internet Publication Permit and all other required licenses, ensuring itself a healthy development in the future.
VODone IR website: http://ir.vodone.com
