The Launch of 'The Water Margin Heroes'

2008-04-29 02:01 954

A Variety Show Featuring 'The Water Margin' Across the PRC

HONG KONG, April 29 /Xinhua-PRNewswire/ -- VODone Limited ("VODone" or the "Company") (stock code: 82.HK), a leading tele-media service provider in China, announced today that the press conference of "The Water Margin Heroes" was launched in Hefei City of Anhui Province. "The Water Margin Heroes" is a brand new variety show featuring the all-time Chinese classic turned TV Series "The Water Margin". The show is produced jointly by VODone and China Anhui TV Station with joint efforts of three major variety shows of China Anhui TV Station.

Participants of the press conference included Mr. Zhang Suzhou, Vice Minister of Anhui Department of Publicity, Director of Anhui Broadcasting & Television Bureau, and Director of Anhui TV Station; Mr. Yu Chengming, Vice Director of Anhui TV Station; Mr. Yao Yi, Vice Chief Editor of VODone Limited and Vice Secretary-General of Beijing Network Media Association; Mr. He Lin, Chairman of Ruyi Jixiang Co. Ltd; Mr. Xiao Rong, Chief Editor of Anhui TV Station; Mr. Han Wei, Director of 'Water Margin' Project, VODone Limited; Mr. Za Daocun, Advertising Manager of Anhui TV Station; Mr. Li Ning, Program R&D Manager of Anhui TV station; Mr. Wu Ziniu and Mr. Ning Caishen, renowned Film Directors and Mr. Nie Yuan, a famous actor.

"The Water Margin Heroes" variety show has been broadcast through China Anhui TV Station at prime time, from 9:30pm to 11:10pm, Friday through Sunday, from 25 April to 25 July 2008. The show has also been broadcasting live around the world, simultaneously through VODone BUS (Broadcasting Union System, an online video advertising platform).

Dr. Zhang Lijun, Chairman of VODone, said, "As the producer of the new version of 'The Water Margin', VODone is the first online platform in the PRC to launch a ground breaking live broadcast online video program. As a lead-in program for the new version of "The Water Margin" produced by VODone, 'The Water Margin Heroes' variety show aims at building a momentum for 'The Water Margin'. Being the only prime time non-casting polling variety show at the provincial level, 'The Water Margin Heroes' show is well positioned to create a legend in viewership."

Dr. Zhang added, "While VODone ( ) is extending its promotion efforts for the variety show in its VODone BUS, LIVE Channel and the official website of 'The Water Margin', VODone's major online partners, such as MSN, CNCMAX, QQ and Baidu, will also jointly launch the program in their popular websites."

About VODone Limited

Founded in 2005, Vodone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. Vodone Telemedia has contracted the technical and promotional services to Vodone Datamedia Technology Co., Ltd for 50 years.

In September 2006, upon the completion of the buy-sell agreement between Dr. Zhang Lijun and VODone Limited, Vodone Datamedia Technology Co., Ltd. and subsidiaries of VODone Limited collaborated to further develop the telemedia service business. Capital Market funds were deployed creating support and laying a solid capital foundation for the development of VODone Limited. Vodone telemedia supports the broadcast of financial information, entertainment, sports and lifestyle programs through multimedia on the platforms of leading Internet and telecom network operators. Vodone's telemedia streaming video programs can be accessed all over the world, around the clock through the online video portals.

About Anhui Television

Anhui TV is a nation-wide provincial satellite TV station in the PRC with coverage on all the provincial capitals and municipalities. Total audience reach of Anhui TV is approximately 707 million. A research by CSM Media Research covering 31 cities from 1 January 2007 to 19 May 2007 in the PRC indicated that Anhui TV has the second highest rating in all provincial satellite TV stations in the PRC (according to Anhui TV's official website).

About "The Water Margin"

The Water Margin (also known as the Outlaws of the Marsh) is one of the Four Great Classical Novels of Chinese Literature, famous for its fascinating yet breathtaking plots. Water Margin is also well known for its 108 main characters that each of them is equipped with outstanding talent, vivid character and a spectacular nickname. Water Margin is very well-known by the general households in the PRC and abroad.

Source: VODone Limited
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Keywords: Entertainment