VODone Seals Partnership with Ruyan Group

2008-04-22 18:58 967

A Stamp of Approval from a Leading Corporation

HONG KONG, April 22 /Xinhua-PRNewswire/ -- VODone Limited ("VODone" or the "Company") (stock code: 82.HK), a leading tele-media service provider in China, is pleased to announce today that the Company has entered into an agreement to establish strategic partnerships with smoking-quitting products manufacturer, Ruyan Group (Holdings) Limited ("Ruyan", stock code: 329.HK). The two companies will join hands to launch new media marketing campaigns.

VODone is an integrated platform of online video advertising, handsets TV, production and broadcasting of online video content, as well as sales and marketing of new media with a complete set of licenses for operating in the online industry in the PRC. Ruyan is engaged in the manufacturing of smoking-quitting products that combines modern technology and health concepts. This cooperation brings enormous commercial and strategic value to VODone's and Ruyan's respective brand equity as well as their product profiles.

The alliance between VODone and Ruyan was forged on 15 April 2008. Pursuant to the agreement, VODone will act as the communications platform for Ruyan's products via VODone Broadcasting Union System's (VODone BUS, an online video advertising platform) 15 million-video players user platform, VODone's mobile TV, and its various other channels. The platform has a potential reach to 210 million online users, 5.4 million mobile TV users and 350 million smokers in China in the fastest possible way. It is set to hit Ruyan's target customers while enhancing its brand profile and corporate image. This partnership demonstrates VODone's prowess in online new media and marketing in the PRC.

At the signing ceremony, Mr. Wong Yin Sen, Chairman and President of Ruyan, said, "As a state-owned new media company, VODone is the prime choice for advertisers in online advertising."

Dr. Zhang Lijun, Chairman of VODone, said, "VODone will further enhance the already superior features VODone BUS' has to offer. We endeavor to deliver quality content as well as to do whatever it takes to become the partner of choice for our premium advertisers in product and brand communications, like Ruyan. VODone BUS offers targeted communications at the right time, right place and to the right audience. VODone's mobile TV business and the soon-to-launch online messaging business targets millions of handset users in the PRC. Leveraging the strategic partnership with Beijing International Media Centre 2008 for the 2008 Olympics, we are ready and committed to working with our advertisers to grasp the opportunities afforded by the Beijing Olympics."

About VODone Limited

Founded in 2005, Vodone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. Vodone Telemedia has contracted the technical and promotional services to Vodone Datamedia Technology Co., Ltd for 50 years.

In September 2006, upon the completion of the buy-sell agreement between Dr. Zhang Lijun and VODone Limited, Vodone Datamedia Technology Co., Ltd. and subsidiaries of VODone Limited collaborated to further develop the telemedia service business. Capital Market funds were deployed creating support and laying a solid capital foundation for the development of VODone Limited. Vodone telemedia supports the broadcast of financial information, entertainment, sports and lifestyle programs through multimedia on the platforms of leading Internet and telecom network operators. Vodone's telemedia streaming video programs can be accessed all over the world, around the clock through the online video portals.

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Source: VODone Limited
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Keywords: Advertising