PR Newswire and MultiVu Secure Exclusive Rights to Showcase Videos and Photos on Las Vegas Strip
Caesars Palace promotes Cher's concert series via PR Newswire's Las Vegas distribution to the four-screen digital billboard at the Las Vegas Fashion Show Mall NEW YORK · August 11, 2008 /PRNewswire/ — PR Newswire and MultiVu, a PR Newswire company, announced today that its members now have the opportunity to showcase their digital images and video content to the millions of people who visit the Las Vegas Strip each year. For more details, please click here
XPRN to Offer Complimentary 'ProfNet China' Service to Visiting Journalists Covering the Beijing Olympic Games
BEIJING, July 30, 2008 /Xinhua-PRNewswire via COMTEX/ -- Xinhua PR Newswire ("XPRN"), the first and largest corporate news distribution service in China, announced today that it will provide complimentary access to its ProfNet China service to all journalists visiting China during the Olympic Games. ProfNet China, modeled after the very popular ProfNet service offered by PR Newswire in the US, is a platform designed to help journalists connect with industry experts, corporate spokespersons and information officers for their news reporting on various subjects. Through ProfNet China, visiting journalists from overseas can submit their queries to XPRN (either via email at media@xprn.com or via telephone with the contact information below) who will then channel their questions to the hundreds of industry experts listed in the ProfNet China database. This comprehensive database offers access to experts from more than 30 industries including finance, healthcare, IT, entertainment, tourism, automotive and environmental. Officially introduced in May 2007, ProfNet China is the first interactive service for media and PR professionals in the country. Currently, more than 10,000 journalists registered with XPRN are enabled to search for specific experts in ProfNet China and send queries to them, leveraging its database consisting of some 2,000 industry experts that are ready to provide expert opinions and facts. ''The Beijing Olympic Games is an enormous story that is receiving widespread attention from media outlets and the general public worldwide. During the Games, over 20,000 international journalists will be in China to cover the sporting events as well as various aspects of China's development,'' said Yujie Chen, Director of Xinhua PR Newswire. ''We are very excited to assist journalists in identifying and locating information pertaining to Chinese companies, organizations and business leaders for generating story ideas.'' Additionally, overseas media are also encouraged to sign up for XPRN's ''Foreign Media'' circuit to receive the latest corporate and organizational press announcements from China. About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to 170 countries in 40 languages. Visit for further information.
Xinhua PR Newswire Becomes Official Media Partner of AmCham-China
Beijing, June 16, 2008 -- Xinhua PR Newswire (“XPRN”), the first and largest corporate news distribution service in China, announced today that it has entered into an agreement with the American Chamber of Commerce in the People's Republic of China ("AmCham-China"), the largest foreign chamber of commence in China. Under the agreement, XPRN and AmCham-China will work together to extend the reach of business information across China while helping AmCham-China’s members to succeed in the growingly competitive Chinese market. The agreement covers several key projects designed to facilitate the flow of information to each of AmCham-China’s members and beyond. Through the agreement, AmCham-China will be able to take full advantage of XPRN’s unrivaled dominance in news release distribution in China. With XPRN’s media network reaching more than 10,000 journalists from over 3,000 media outlets across China, AmChina will have a perfect platform to benefit its more than 1,100 corporate members. Also, as part of the agreement, XPRN and AmCham-China will collaborate in offering public discussions and seminars aimed at helping AmCham-China’s members improve their understanding of the media and communications landscape in China so that they could communicate more effectively with the local media and general public. “Businesses today know the importance of developing and delivering clear and concise messages about their products, services, values and activities,” said Jim Ruderman, vice president of communications, AmCham-China. “Still, many Western companies operating in the fast-changing Chinese market are unsure about the best way to get their message out most effectively. By leveraging Xinhua PR Newswire’s well-developed distribution network and their knowledge of the local media, we and all of our members now have a far more effective platform to raise our visibility among our customers, the business community and the general public here.” “During the past two decades, thousands of American companies have started doing business in China,” said Yujie Chen, director of Xinhua PR Newswire, “We are committed to bringing these companies closer together with the Chinese market. The partnership with AmCham-China is not only an acknowledgement of our unique competence but also provides a good channel for us to better understand clients’ needs.” More Information: Xinhua PR Newswire Marketing Department Mr. Robert Zhao, +86 10 5864 5306, robert.zhao@xprn.com AmCham-China Wang Pei, +86-10-85191938, wangpei@amcham-china.org.cn About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages. Visit for further information. About AmCham-China The American Chamber of Commerce in the People's Republic of China (AmCham-China) is the largest Beijing-based foreign business association. A non-profit organization, AmCham-China is dedicated to improving the business climate in China. Its membership includes more than 2,600 individuals from more than 1,100 companies of all sizes, representing virtually every industry. It has more than 40 industry- and issue-specific forums and committees, offers unique business information and services and interacts frequently with US and Chinese officials to discuss challenges and opportunities facing US firms doing business in China. Source Xinhua PR Newswire
Xinhua PR Newswire Featured in China Daily
Xinhua PR Newswire: Getting the message across (China Daily 06/10/2008 page7) As more Chinese companies expand globally, the public relations (PR) and investor relations (IR) communities are faced with the challenge of finding the best way to communicate with foreign media and get their stories across to their target audience. John Williams, managing director of Xinhua PR Newswire (XPRN), recently discussed how the corporate information distribution service has helped thousands of Chinese companies tell their stories to the world, enlarging their influence and media exposure in different countries. A newspaper and wire service industry veteran with more than 40 years' experience, Williams has been at the forefront of many of major innovations in the PR/IR wire service industry through an intense focus on customer service and media relations. Since late 2002, when XPRN opened its first office in Beijing, Williams and his team have aimed at lending a hand to Chinese companies in communicating within China and the outside world by distributing their press releases to the media, investors and the general public. XPRN has its roots in PR Newswire (PRN), a company founded in New York City in 1954 with the belief that corporate public relations staff need a way to have their press releases delivered to all important media outlets quickly and economically. Until then, PR executives had been forced to deliver their press releases to newspaper editors by hand or dictate them over the telephone - not the most efficient means. PRN's first news circuit was limited to newspapers in New York, but it quickly spread to all other major cities across the United States. Through the years it grew to become the largest such company in the world. The sheer economy and simplicity of the service is what contributed heavily to its success. Although XPRN has been in operation for more than 50 years and the service has been well received by many global organizations, it was initially challenging to introduce the concept to the China market, said Williams. Its first year in China, 2003, was dedicated to building a strong foundation with Chinese media through hundreds of on-site visits to newspapers and thousands of telephone calls to journalists representing general purpose, business and industry publications. The concept slowly took hold as the media began to accept this new free business information source. For firms who found the wire concept confusing, the company organized training sessions, coffee meetings with the media and investor relations seminars to help improve understanding. "Education of our customers remains a daily goal," Williams said. "It includes those who pay us - PR/IR clients - and the media who receive us at no charge." Labor bears fruit The effort has paid off. Today, XPRN is quickly becoming the standard for distribution of most corporate press releases on the mainland. XPRN currently distributes corporate press releases to almost 10,000 journalists from some 3,000 media outlets in China. The Internet has also provided an enormous boost to its audience. XPRN currently assists over 300 multinationals, as well as some 600 local companies, with information distribution and monitoring. By the end of 2007, XPRN had distributed over 7,000 stories from corporations, their agents and organizations, a sharp contrast to 2004, when it handled fewer than 500 stories. Immediately following the May 12 earthquake in Sichuan, XPRN "opened its wire" and sent hundreds of press releases free of charge in support of the relief efforts. "Information is often a powerful aid in helping those in need," said XPRN director Chen Yujie. "We were extremely fortunate to be in a position to offer our services." With operations in Beijing, Shanghai, Shenzhen, Hong Kong and Taiwan, and working to expand its network each day, XPRN remains steadfast in its goal to help Chinese companies thrive through better communication with their local, national and global markets. Recent highlights April 19: Going Global Award Xinhua PR Newswire was awarded the "Chinese Enterprises Going Global" National Contribution Award as the Most Influential Intermediate Service Agency. The award was presented by Nanfang Daily Press Group, Policy Research Office of the Ministry of Commerce of PRC and the China-Europe International Business School and is the first award in China to praise enterprises for their great achievements in globalization as well as service agencies that significantly contribute to helping Chinese companies go global. April 21: Multimedia News Releases Xinhua PR Newswire announced China's first multimedia solution for corporate news distribution in April. The "Multimedia News Release" makes it easy to deliver news releases in a multimedia format, blending video/audio, text, logos, photos and related documents into a dynamic HTML platform. Xinhua PR Newswire also provides production services for those companies which may need content creation. May 12: Disaster Relief In response to the devastating earthquake that hit China in May, Xinhua PR Newswire responded by offering to distribute news for those companies aiding the relief effort free of charge. The response from both domestic and international corporations and organizations was immense. XPRN distributed over 200 releases concerning the relief effort in just three days. XPRN also distributed news for free for those helping in the Myanmar relief efforts. May 26: Mobile Platforms Xinhua PR Newswire extended its distribution network to reach more than 40 million wireless Internet users in China. Through cooperating with HANDCN, a leading cell phone terminal software developer in China, all press releases including text, logos, images and other multimedia content are now directly pushed to more than 8 million smartphones across the country.
Xinhua PR Newswire Joins with HANDCN to Launch a New Wireless Portal for Corporate News Releases
BEIJING, May.29 /Xinhua PR Newswire/ -- Xinhua PR Newswire, China’s first and largest corporate news distribution service, and HANDCN, the leading cell phone terminal and wireless information services provider in China, today announced the launch of a cell phone-based wireless portal to provide HANDCN’s more than 8 million subscribers with exclusive access to corporate news releases as distributed by Xinhua PR Newswire.. According to the cooperation agreement, all press releases distributed by Xinhua PR Newswire in China, including full text, logos, photos and videos will be directly “pushed” into the “Corporate News” portal which is based on HANDCN’s advanced cell phone terminal software and installed on more than 8 million smartphones in China. Compared to the traditional method of using cell phone-based browsers to access the wireless Internet, the cell phone terminal software provides better user experience that allows subscribers to “receive” the information they want anytime and anywhere. Each terminal is bounded with a unique cell phone number so that it also provides an efficient way to monitor user access. Plans are also afoot to develop this even further by creating a wireless community to allow feedback from the general public. Xinhua PR Newswire has focused heavily recently on efforts to build China’s first wireless corporate news distribution network. Through this cooperation with HANDCN, Xinhua PR Newswire can not only “occupy” millions of smartphone desktops in China, a number that grew more than 100% in 2007, but can also seize the opportunity to provide direct multimedia newsfeeds to large numbers of cell phone users in China in the coming 3G era. "We've been very successful in building our media distribution services and we can now reach over 10,000 individual journalists including all of China's leading newspapers and news portals. The launch of the cell phone-based news portal is a giant step forward in the wireless content arena and will help our clients to directly reach the general public in China,” said Yujie Chen, PRC Director of Xinhua PR Newswire. "We're very pleased to cooperate with Xinhua PR Newswire to build up such an exciting wireless news portal with our technology on the mobile terminal software. This is part of our strategy of integrating predominant sources to provide various content and better mobile experience for over 50 million wireless internet users in China." said Shi Weixing, CEO of HANDCN. About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages. About HANDCN Launched in early 2004, HANDCN is a leading C/S structure cell phone terminal and wireless internet portal in China, which are installed on more than 8 million smartphones and attracts over 70 thousands new-added subscribers each day. For more information, please visit http://www.handcn.com For more information, please contact Robert Zhao Xinhua PR Newswire Tel: +86-10-58645303 Email: Robert.zhao@xprn.com SOURCE Xinhua PR Newswire
News release service Xinhua PR Newswire Offers Free Use to Aid Quake Victims
BEIJING, May 13—Xinhua PR Newswire today announced it was offering free news release distribution to any company or organization directly affected by the severe earthquake that struck Sichuan province Monday. XPRN Managing Director John M. Williams said the move was intended to help in the flow of needed information about relief efforts and well being of people in the damaged areas. Corporations or organizations representing such efforts will be allowed to contact XPRN in its Beijing (+86-10-58645288) or Shanghai (+86-21-61135934) offices but must identify their affiliations and provide proper reference. Submitted stories will immediately be sent to XPRN’s China circuits of some 10,000 journalists, all leading newspapers and news portals free of charge for the next several days, Williams said. Free offer would end at midnight on May 19. About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages. For more details, please visit For more information, please contact: Robert Zhao Xinhua PR Newswire Tel: +86-10-58645306 Email: Robert.zhao@xprn.com Source Xinhua PR Newswire
Xinhua PR Newswire Provides Free Distribution to those Aiding Burmese People in Cyclone Aftermath
Tropical cyclone Nargis, packing 190-kilometre-per-hour winds, made landfall in Irrawaddy Burma on May 2, 2008, causing catastrophic destruction across five provinces. Over 23,000 people are confirmed dead, thousands of people are still missing and many more homeless. Aid efforts are now underway throughout the world to help the Burmese people in the aftermath of this catastrophe. Many media have now set-up news services specific to reporting on the relief effort. Xinhua PR Newswire, with its unrivaled distribution network of 10,000 journalists representing 3,000 media throughout China is keen to do their part in the relief effort. Therefore, any company or organization that is committed to the relief effort and that wishes to distribute a news release about their efforts to aid the Burmese people, Xinhua PR Newswire will distribute throughout the Mainland at no charge. Free offer would end at midnight on May 19. We tell your story to the world. For more details please contact: Tel: +86-10-58645288 Email：cncs@xprn.com
Xinhua PR Newswire Awarded the ‘Chinese Enterprises Going Global’
BEIJING, April 23 /Xinhua-PRNewswire/ -- Xinhua PR Newswire, China’s leading corporate news distribution service, was awarded the “Chinese Enterprises Going Global” National Contribution Award as the Most Influential Intermediate Service Agency, it was announced today. The award was presented by Nanfang Daily Press Group, Policy Research Office of the Ministry of Commerce of PRC and the China-European International Business School and is the first award in China to praise enterprises for their great achievements in globalization and also service agencies that significantly contribute to helping Chinese companies go global. Xinhua PR Newswire started its business in early 2003, approximately two years after China was initially admitted into the WTO. Xinhua PR Newswire has helped brands become recognized outside China and has helped more than 1,000 Chinese companies, listed and non-listed, to extend their influence across the world. Many Chinese multinational companies, such as CNOOC, China Mobile, Haier, Hisense and Baidu, have benefited from XPRN’s services as PR or IR tools in the globalization process. Additionally, with the world’s largest corporate news release distribution network covering 170 countries and regions, reaching over 24,000 media outlets, Xinhua PR Newswire has helped Chinese trade organizations and governmental organizations, such as Tianjin Economic-Technological Development Area, Shanghai Baoshan People’s Government, Changzhou National Hi-tech District, and the China Council for the Promotion of International Trade, to connect with the overseas market. XPRN PRC Director Yujie Chen receives the award According to the panel of judges of the “Chinese Enterprises Going Global” National Contribution Award, which was made up of government officials, experts, scholars and senior media representatives, “Xinhua PR Newswire is awarded as the Most Influential Intermediate Service Agency because of the unique value of its services to help Chinese companies go global.” Mr. Yan Jiehua, Editor-in-chief of the Harvard Business Review Chinese Edition and one of the judges in the panel, said, “Xinhua PR Newswire is the partner for Chinese companies to communicate with overseas media, investors and the general public. It provides very effective and efficient news distribution services to tell stories of Chinese companies to the world and make them better understood and adopted by the outside world.” “We are honored to earn this highly prized award. This is a recognition not only for our contribution in helping thousands of Chinese companies go global but also for our staff’s continuous efforts and years of hard work. We will keep on developing our services with more distribution channels and more technological innovations to help more Chinese companies go global successfully,” said John M. Williams, Managing Director of Xinhua PR Newswire. About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries and regions in 40 languages. SOURCE Xinhua PR Newswire
New Tool From PR Newswire Removes Barriers to Keeping Investor Pages Up-To-Date
New Tool From PR Newswire Removes Barriers to Keeping Investor Pages Up-To-Date with Critical Information in Real-Time 'IR Room' puts control of all content in the hands of IR professionals NEW YORK, Mar. 5 /Xinhua-PRNewswire/ -- Investor relations professionals challenged to keep investors up-to-date with real-time information, while complying with stringent regulations set forth by Congress and the U.S. Securities & Exchange Commission (SEC), can now do so easily and cost-effectively through a new tool introduced today by PR Newswire. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/32187/ Called 'IR Room', the new tool is built upon the same award-winning technology as PR Newswire's MediaRoom service, a tool that today powers hundreds of online media rooms for small, medium and large organizations including Boeing, Varian Medical Systems, Bristol-Myers Squibb, The American Heart Association, and Home Depot, among others. With IR Room, investor relations professionals now have full control over the investor relations pages on their company's Web site, with the ability to create, upload, and change content easily from anywhere with Internet access, at any time. This all-in-one communication tool is seamlessly integrated into a company's Web site, so that the investor relations pages match the look and feel of the entire site. IR Room features automatic posting of news releases when distributed over PR Newswire, stock quotes, interactive charting, opt-in investor notifications, and much more. The IR Room also helps the IR practitioner meet Sarbanes-Oxley requirements without separate maintenance of a corporate governance page. Alan Wallace, senior vice president, Corporate Communications, CyberDefender Corp (OTC: CYDE), a user of both PR Newswire's MediaRoom and IR Room services, commented, "Prior to IR Room, I was not able to find an IR solution that was this flexible or priced as competitively. I also found the IR Room, and the MediaRoom service, to be the best tools I have seen when it comes to SEO optimization for every aspect of a press room. This includes every title tag and keyword by page -- which is especially great for press releases. Other options include easy to administer RSS feeds, the ability to allow visitors to submit releases (and other content) to social bookmarking sites or blogs, a site registration page so media and other site visitors can sign up to receive press releases and even the ability to have people sign up for podcasts. The team had us ready to go with a working IR room in record time with functionality that exceeded my expectations. If you need an IR room -- I can't think of a better solution." To view CyberDefender's IR Room, click here: http://cyberdefender.investorroom.com/ . Through a password-protected interface, IR Room users can post, edit, and change information including text, high-resolution photos, audio, video, and any other files relevant to the company and its audiences. The site contains several customizable links and pages for archiving reports and press releases, an interactive calendar for event notification, and dark pages that can be activated to include information on upcoming analyst meetings, conference calls or other investor events, as well as for crisis communications. Built-in metrics powered by Google Anayltics tools help IR professionals track the use and effectiveness of their IR Room. IR Room also includes a Google Site Search bar, social media links and RSS feeds. According to Ira Krawitz, senior vice president of IR Services at PR Newswire, IR Room benefits all stakeholders from the creators of the content to the recipients: "The benefit of IR Room extends beyond the investor relations officers tasked with keeping the online repository up-to-date; it is also extremely beneficial to those who regularly visit the site to gather information such as investors, analysts, customers, business partners and the media because the breadth of content is well-organized and easy to navigate." To learn more about IR Room, please visit: http://www.investorroom.com. About PR Newswire PR Newswire Association LLC ( http://www.prnewswire.com/ ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE PR Newswire Association LLC
World's Largest Digital Display To Showcase Videos from MultiVu
Display of video on the Reuters Sign in Times Square will reach millions of viewers daily NEW YORK, Feb. 14 /Xinhua-PRNewswire/ -- MultiVu, PR Newswire's multimedia and broadcast public relations company, is now offering its customers a unique opportunity to reach millions of consumers each day with video messages displayed on the 23-story high Reuters digital billboard located in New York's Times Square, the largest of its kind in the world, the company announced today. The placement of MultiVu's customers' video on the Reuters Sign marks a natural extension of an extremely successful partnership entered into in March 2007 between PR Newswire and Times Square2, a division of Reuters and manager of the Reuters Sign. The initial agreement, which was the first of its kind, placed PR Newswire's customers' photos on the 7,400-square-foot billboard, which is seen by an estimated 1.5 million people who pass through Times Square daily. "In this day and age the most successful communications programs are the ones that embrace new technologies that connect organizations directly with consumers," said Dave Armon, chief operating officer, PR Newswire. "It is our role at PR Newswire to leverage these new technologies and create new mediums for our customers to deliver their messages. Blogs and social networks -- especially those centered around video -- have become a mainstay of our distribution, targeting and measurement services, and now with the introduction of Times Square Video, we are giving our customers a new and unique way to reach their customers, investors or other interested parties directly." "Video that will render well in this new medium must be concise, extremely visually appealing and eye-catching, and of course able to tell a story or convey a message without audio," said Bev Yehuda, vice president of Products, MultiVu. "MultiVu's industry-leading production staff will work closely with our clients to counsel them on editing existing video or will create new, custom video from scratch." Through MultiVu, organizations can create customized video segments to be displayed on the Reuters billboard. The video segments will be accompanied by a headline of up to 100 characters, and a company logo. According to a study by eMarketer, a leading market research firm, companies spent $775 million in online video ads in 2007, and are projected to spend $4.3 billion by 2011. MultiVu is expecting to attract non-traditional customers, such as those putting resources towards online video advertising, with this new video offering, according to Yehuda. Universal Music Enterprises (Ume) used MultiVu's Times Square Video Service in conjunction with the promotion of the 2008 GRAMMY Nominees CD. "In addition to Universal Music Enterprises, early users of MultiVu's Times Square Video Service include other leading consumer brands such as PepsiCo, Smart Balance and Neiman Marcus," said Yehuda. "These are the types of companies that have traditionally invested their marketing and branding dollars into television, online and print advertisements; Times Square Video offers them yet another avenue to target buyers, in an extremely cost-effective and meaningful way." About PR Newswire PR Newswire Association LLC ( http://www.prnewswire.com ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE PR Newswire
PR Newswire's MultiVu Launches Mobile Video Distribution
Mobile video platform enables MultiVu customers to target mobile users worldwide with their latest news and information in real-time. New York · February 13, 2008 /Xinhua-PRNewswire/ — MultiVu, PR Newswire's multimedia and broadcast PR company, today announced the launch of a new mobile video distribution service that enables MultiVu customers to extend the reach of their video content to mobile phones, PDAs and other portable devices. The announcement was made at the GSMA Mobile World Conference in Barcelona, currently taking place from the 11th to 14th of February. Developed in partnership with U-Turn Media Group, MultiVu's mobile video service incorporates U-Turn's VIZGO?mobile media delivery platform to disseminate MultiVu-issued video content to all popular phone models, making it available to mobile users around the world regardless of the wireless operator they use. The placement of video on mobile phones will be included as part of MultiVu's standard distribution via PR Newswire. As part of its strategy to provide seamless, cross-platform communication channels to deliver customers' video and audio messages to audiences anywhere and at anytime, this new mobile video distribution service complements the array of new media MultiVu has added to its distribution circuit including video sharing Web sites, video delivery to the Reuters Digital Billboard in Times Square, and more. "The rapid expansion of next-generation communications, such as social networking, video sharing and Web 2.0, is redefining how companies interact with their customers," said Bev Yehuda, vice president, Products, MultiVu, a PR Newswire company. "This is no more apparent than in the mobile world where more and more individuals are using cell phones and PDAs as their primary source for accessing and sharing information. In partnering with U-Turn to offer mobile video distribution, MultiVu is embracing this shift to 'borderless' communications by providing our customers with the means to deliver video content directly to mobile users worldwide, in real-time, and free from the confines of traditional media or geographical location." Individuals wishing to receive MultiVu videos on their mobile devices can register at the MultiVu Video Portal. Once registered, users will receive a text message enabling them to download the MultiVu Portal application to their phone. With the application downloaded, users will then have the ability to select videos from a list of topics. When relevant content is issued from a MultiVu customer, users will receive an alert on their mobile device enabling them to access and view the video. "MultiVu and PR Newswire are outstanding partners for U-Turn because the companies recognize that the traditional methods of communications must be augmented with newer approaches for reaching target audiences," said Jim Walz, president, North America for U-Turn Media Group. "As mobile video grows in popularity, companies will quickly realize that it, even more so than blogs and social networks, offers the ability to connect with viewers at almost anytime and in a manner that engages and entertains." About PR Newswire PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE PR Newswire
Xinhua PR Newswire Helps Chinese Corporations Debut in 2008 CES
BEIJING, Nov. 11 /Xinhua PR Newswire/-- Xinhua PR Newswire (XPRN), China’s leading corporate news distribution provider, today announced that it will provide corporate press-release distribution services for Chinese participants of the 2008 Consumer Electronics Show (CES). This service includes not only a series of news distribution measures tailored to various Chinese markets but also a wide selection of discounted packages. The overall package is expected to meet the needs of exhibitors’ product publicity demands and build brand awareness before, during and after the exhibition. CES is a renowned annual event covering consumer electronics products and techniques. This influential exhibition, the largest of its kind in China, attracts attendees from all over the world. A variety of instrumental, cutting-edge techniques and products will be showcased at the exhibition. CES has continued to grow in stature over recent years, and more and more Chinese corporations have chosen to promote their products and brands through CES. As a result, Chinese corporations have started to compete on the global stage, and the attraction of “made in China” has now been realized. Today, in the face of the rapid development of the consumer electronics industry, and the intense competition from international companies, Chinese consumer electronics corporations have become aware of the consequences of building brand reputation and enhancing product publicity. As a branch of the world’s largest corporate news distribution service, PR Newswire, Xinhua PR Newswire has committed itself to providing efficient corporate news distribution services for Chinese corporations. Through dissemination of news releases, images and multimedia productions, XPRN has assisted thousands of Chinese corporations in delivering their company news worldwide. XPRN has already provided more than 200 Chinese participants of 2008 CES with corporate news distribution services that include: § News Release Distribution: Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to over 24,000 media points in 135 countries, including major high-tech and financial media in North America and Europe. PR Newswire’s electronic delivery network instantly connects XPRN’s clients with the global media. § Image Distribution: Adopting PR Newswire's image distribution service, Chinese exhibition participants can deliver their product images, on-the-spot exhibition photos and other relevant material to 175 websites, including the ability to see photos displayed on the Reuter’s digital billboard in Times Square, which reaches more than 1.5 million people each day. Furthermore, according to client specifications, the images can be immediately transmitted via the Associated Press’ PhotoExpress(TM) service directly to the desktops of photo editors at newspapers, television stations and magazines, as well as being archived on the NewsCom and AP photo archives for access by 20,000 news outlets worldwide. § Multimedia News Release: Multimedia, such as image and video, capture audience attention and make those exhibits more vivid and impressive. The Multimedia News Release service efficiently delivers client news in a multimedia format, combining video, audio, text, logos, photos and related material to over 4,400 media points and more than 3,600 websites. In addition, upon request, the video/audio materials may be distributed to major TV stations across North America. “In light of PR Newswire’s 50-plus years of service experience and its global corporate news release network, Xinhua PR Newswire has already built an effective method of communication for Chinese corporations with consumers and overseas media, which helps clients sell products, enhance brand awareness as well as promote their influence,” said Chen Yujie, Director of Xinhua PR Newswire China. “Therefore, we are fully convinced that during 2008 CES, our service will continue to assist consumer electronics companies, especially SMEs, in exploring the international markets, building their brand awareness and achieving global influence.” For details, please refer to: /upload/front_attachment/200710894518.pdf Or contact: Vivienne Li Tel: +86 10 58645308 Fax: +86 10 58797150 Email: vivienne.li@xprn.com About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 135 countries in 40 languages.
XPRN Hosts Investor Relations Seminar in Beijing
BEIJING, Nov. 8 /Xinhua-PRNewswire/ -- Xinhua PR Newswire (“XPRN”), China’s leading corporate news distribution provider, announced today that it has successfully hosted an Investor Relations (IR) Seminar. More than 70 senior professionals, including IR managers from domestic and overseas listed companies, IR agencies and financial institutions attended the seminar. Mark Hynes, the Managing Director of Investor Relations at PR Newswire and member of the board of directors of the Investor Relations Society (IRS), together with a carefully selected trio of experts, shared their precious working experience and unique perceptions about investor relations and disclosure. The other presiding experts were from a well-known financial PR agency; media organization and US listed company. Lasting three and a half hours, it covered key areas including disclosure guidelines and the latest IR practices in China, Europe and America. The seminar also discussed an overall review, current expectations and the future trend of IR development, while also offering strategic suggestions that were warmly received by the attending corporate representatives. Over the last few years, as more and more Chinese corporations choose to list on overseas markets, China’s national capital markets have developed at an unprecedented rate. Inevitably, this has raised the focus on investor relations programs, which has helped transform them from those that simply meet mandatory disclosure requirements to a necessary measure of regulating corporate operations as well as attracting national and overseas capital. Attendees of the seminar, including overseas listed companies such as Baidu, AirMedia and New Oriental; overseas financial institutions such as Citibank and RedChip; and national IR and financial service agencies such as Yizhongtongda and Allcom Tech, have all focused their attentions on the development of investor relations in China and overseas countries. “Four years ago, when Xinhua PR Newswire had just set foot in China, we cooperated with the Shanghai and Shenzhen Stock Exchanges, holding numerous large-scale IR events, and this IR seminar is a continuation of our commitment to helping promote the development of investor relations in China,” said Chen Yujie, Director of Xinhua PR Newswire China, “Over the last four years more and more Chinese corporations have become attentive to this development and have already made important steps in the field of IR management. Thereby, Xinhua PR Newswire, true to form, will continue to provide these important IR communication services for Chinese corporations.” As one of the speakers, Mark Hynes, the Managing Director of Investor Relations at PR Newswire and member of the board of directors of the Investor Relations Society (IRS), said, “China’s listed companies have gradually become aware of the significance of IR. Hereby, the mature managing experience of the overseas markets and the support from professional service agencies will help them learn from their overseas counterparts and to create greater commercial values.” About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 135 countries in 40 languages.
Xinhua PR Newswire Session “Media Distributions during Expos” Ended with Great Success
In recent years, armed with one of the most important tools for market promotion, an increasing number of firms begin to utilize expos to advance in the market. Consequently, issues regarding media distribution during expos have attracted much attention from the exhibitors. With the intention of addressing such concerns, Xinhua PR Newswire and BSPC jointly hosted this event. Xinhua PR Newswire, who represents PR Newswire in China, has extraordinary experiences with corporate communications, public relations and a strong connection with investors. During this session, participants from the media, public relations, expo groups and various other industries engaged in an in-depth discussion on the demands present in different sectors of the corporate communications industry. According to experts in the media industry, it is often not effective to simply distribute information based solely on the target firm. In order for a firm to gain exposure among the massive quantities of information present in an expo, we must first understand the industry in which that particular firm belongs. Key information such as the firm’s management policies and attitudes, the conditions of its suppliers and clientele can all contribute to the effectiveness of its corporate communications. However, this leads to another issue, how can firms individualize their own information? Many smaller firms have doubts over the effectiveness of media promotion because of their size. YongShen Li, of China InfoWorld states that media poses no discriminatory attitude towards smaller firms. All innovative firms are within the range of the media. However, it takes time for reporters to familiarize themselves with a company; therefore a firm must communicate its industry-relevant information with the media. Only then can it discover its own unique prospect. The representatives of i-vision interactive also raised their own doubts: “The most common and effective method for smaller firms to promote themselves through media is to “piggyback” on some larger firms. However, their information will usually seem irreverent among the constant influx of information from the larger firms. Consequently, we often don’t see the results we’re expecting.” WeiHua Wu, assistant general manager of Marketing Resource Group states, “‘piggyback’ method can only be used in conjunction with recent hot button issues. Case and point, the concerns regarding security issues with the recent release of Windows Vista present an excellent opportunity to ride on the wave of such issues.” XiaQing Yang, assistant editor-in-chief of China InfoWorld news and review department states that, only when smaller firms prioritize the task of discovering their own unique prospects, can they convey that they may well be the necessary partners for a larger firm. WenZhen Wu of Hannover Fairs China, host of the famed IT expo CeBIT, states that the expo host supplies their customers, the exhibitors, with services. And media promotion is one of the services. The exhibitors should make use of these opportunities to the fullest extent. Events such as live interviews organized by the host, as well as the use of professional media distribution firms such as Xinhua PR Newswire are all excellent opportunities for the attending companies. During the last free discussion session, the guests conversed about the functions of multimedia in relation to media distribution. They stated that an increasing number of media outlets begin to make use of pictures within their columns and reports. They also welcome unconventional stories and hope to see more professional images provided by corporations. Especially images regarding live events, innovative technologies, industry trends and market conditions. During the final minutes, the participants expressed that they gained much knowledge during the session. And they felt that the session seamlessly merged the experiences of guests with many diversely different industry backgrounds in this event.
Global CEO Dialog: Business Communication in an age of Globalization
对话全球CEO－全球化时代的企业传播 Global CEO Dialog: Business Communication in an age of Globalization 有效的企业传播不仅仅是公关或媒体报道。当今这个全球化的时代给企业传播带来许多新的挑战。全球化和技术进步对企业传播方式有什么样深远的影响？公司如何在全球范围内对其受众和利益相关者进行有效的企业传播？当越来越多的中国企业进军国际市场时，它们应如何借鉴先进经验做好企业传播？对于从事企业传播的职场人士，如何才能在这个充满挑战的职业上有所成就？对于哪些有志于从事企业传播的人士，应该做好哪些准备？ 所有这些问题及更多的问题都将在2007年4月11日举办的CPN职业精英沙龙:“对话全球CEO－全球化时代的企业传播”中进行深入的讨论。我们有幸邀请到企业传播领域的领头羊美通社的全球CEO及其亚太区负责人与CPN成员一起畅谈他们的见解和经验。这将是一次分享企业传播领域全球智慧的盛会，更是一次难得的与全球CEO直接对话的机会。千万不要错过！ 对话全球CEO－全球化时代的企业传播 Global CEO Dialog: Business Communication in an Age of Globalization Time: April 11, 2007, 7-9 pm Venue: Downtown Beijing Attendees: By invitation only organizer's discretion. RSVP required Costs: free to CPN members and associates. RMB 300/person for non-CPN members. Click here to join CPN for free Language: English Accomodations: Food and drinks are served Agenda: 7:00-7:30 pm Sign-in & networking, food and drinks are served 7:30-8:30 pm Moderated Panel Discussion 8:30-9:00 pm Q&A Moderator: George Wang, Chairman, Chinese Professional Network Distinguished Guest Speakers Charles Gregson, 美通社CEO Charles Gregson先生于2005年四月正式成为美通社的CEO。自1974年1月成为联合商业媒体公司（美通社母公司）的内部法律顾问以来，Gregson先生曾先后担任多个管理职位，并领导联合商业媒体公司旗下的北美业务部门、资金和证券经纪部门、消费金融业务以及市场研究、图片库服务、媒体关系、全国报纸和广告出版业务。现任联合商业媒体公司的执行总监。在担任了9年时间的美通社董事和董事会主席、2年时间的代理CEO之后，Gregson先生于2005年4月正式成为美通社的CEO。Gregson先生同时还兼任Garban-Intercapital的主席以及Provident Financial的代主席。 魏助仁, 新华美通 董事总经理 John M. Williams, 主要负责美通社在亚洲的市场拓展，管理新华美通的市场营销、销售及其运营。曾分别在《美国合众国际社》和《纽约每日新闻》担任记者工作，是一名资深的新闻从业者。
PR Newswire Launches Internet Photo Distribution Service
New Service Distributes Customers' Photos to More Than 175 Consumer and Business Web Sites, Creating the Largest Online Distribution Network for Photos in the Industry Today NEW YORK, March 12 /PRNewswire/ -- PR Newswire, which has been delivering publication-quality photos to media for decades, today announced a new photo distribution service that places customers' photos on more than 175 Web sites, extending the reach of these images directly to consumers. (Photo: http://www.newscom.com/cgi-bin/prnh/20070312/NYM011 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) As part of this new service, through a partnership with Times Square2 (http://www.timessquare2.com), customers will also benefit from having their photos rendered, in fifteen-second increments, on the Reuters digital billboard in Times Square, which reaches the more than 1.5 million people each day. Among the 175-plus Web sites that will render PR Newswire's customer photos as part of PR Newswire's new Internet Photo Distribution service are the Los Angeles Times, ABC Television affiliates, MarketWatch and Yahoo!. "Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story about the news or passing on it altogether," said Dan Hennes, director of Photo Services, PR Newswire. "It's no different for consumers reading information online -- an interesting photo grabs readers' attention and draws them into a story in a way that simple text may not. We have been offering photo rendering to select consumer news sites for a number of years, and the launch of our new Internet Photo Distribution service will vastly increase their visibility by posting them on a robust network of more than 175 Web sites." PR Newswire's Internet Photo Distribution service can be added to any news release. PR Newswire also offers other photo services including national Associated Press PhotoExpress distribution, delivering customers' photos to the desktops of photo editors at newspapers, television stations and magazines nationwide through AP's premier photo delivery system, Total Photo Archive, which archives photos in NewsCom and AP digital photo archives for access by 20,000 news outlets worldwide, and Assignment Photography services that locates photographers around the world for customer photo shoots. About PR Newswie PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.
Media Coffee Held in Beijing
August 15, the Media Coffee was held in Beijing Kuntai Hotel with a new subject--how to communicate with foreign media in China. Three distinguished guests from PR or media industries were invited to the meeting and had in-depth communication with the attending clients. There were over 130 people from companies and organizations attending the meeting this time and the meeting was hosted by the director of Xinhua PR Newswire (PRC)--Yujie Chen. Recently, along with China’s fast economic development and technological innovation, the number of Chinese companies listed on the overseas market is rapidly increasing as well as their needs to do communication overseas. The PR cases of CNOOC and Lenovo overseas have drawn a lot of attention in the industry and how to build a better corporate image globally and how to communicate with the media effectively have become the primary issue of these companies seeking for international development. Xinhua PR Newswire finds out this situation in the process of serving the clients and therefore hosted this media coffee intending to help the clients understand the media environment overseas and the way they work in order to find the most effective way to do communication overseas and finally gets onto the international path (able to practice on the international way). The three guests invited to the meeting were the Editor-in-chief of Red Herring Asia--Mr Guo yiguang, the Bureau Chief of Dow Jones Newswire--Ms J.R Wu and the president of China Prospects –Ms Janet Carmosky. They gave speeches regarding the following aspects: the differences between Chinese and foreign media; how to explore the value of the news; how to communicate with the journalist and what China is like in the eyes of the American public etc. Their speeches helped companies get to know the media environment overseas more clearly and thoroughly; gave in-depth analyses on the problems that Chinese companies are facing at present and gave lots of suggestions on how to solve them. The speeches were highly appreciated by the clients and the hot discussion regarding some specific questions continued until the end of the meeting. With a brand new subject every time, XPRN will be hosting a series of media coffees from time to time in order to enhance the understanding between companies and media and to build good relationships between the two. As this form of gathering was highly welcomed by both clients and journalists, it will be held on a regular basis/as a regular event. Over 130 people attended the media coffee this time The Editor-in-chief of Red Herring Asia--Mr Kaiser Kuo The Bureau Chief of Dow Jones Newswire--Ms J.R Wu The president of China Prospects--Ms Janet Carmosky The discussion continues until the end of the media coffee The discussion continues until the end of the media coffee
XPRN Annual Training Programme Launched in August
August 1 Morning, a new face appeared in the XPRN Beijing Office—Joe Carlone came all the way from New York—the headquarter of PR Newswire. After more than 10-hour flight, he, with two cups of thick coffee, still looked dashing. All the employees from Shanghai, Shenzhen and Beijing gathered together in the Beijing office, ready to get the 4-days training. This time, Joe mainly focused on PR Newswire’s business in Asian market. Not only did he introduce the business model and the history of development of PR Newswire in depth, but also gave a detailed introduction to and demonstration of the new products that are going to be introduced to Asian market such as eWatch, ProfNet, Image distribution. Due to some characteristics of PR newswire’s service, such as the information explosion in the process of distribution and monitoring, the abstractness of the concept of certain products and the involvement of a lot of detailed work in the workflow, not to mention the uniqueness of Chinese market, this kind of face-to-face interactive communication and demonstration indeed facilitated the sales team’s understanding of the products and the Q&A session solved a lot of problems put forward by and questions raised among the sales people to ensure the clients would be professionally and thoughtfully served. The training went really great with a lot of hot debates going on from time to time. Since it was Joe’s first visit to China, the employees here in China took him to the Great Wall and some Chinese resturants to have a taste of the Chinese food. At the farewell party, Joe said he had the happiest time with all the people here in China and he will cherish the memory of us together forever. Training Teacher Joe Carlone All Staff of Xinhua PR Newswire
