Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media
Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media NEWS PROVIDED BY Falcon.io; Cision Dec 16, 2019, 08:00 ET SHARE THIS ARTICLE CHICAGO, Dec. 16, 2019 /PRNewswire/ -- Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers. While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include: (PRNewsfoto/Cision,Falcon.io) How private messaging apps are taking over customer service The latest evolution of social media advertising How the demand for authenticity is changing influencer marketing "The sheer volume of digital and social media formats now available can be overwhelming, and digital marketers are working in an industry that's changing every day," explained Rachel Kador, Content Marketing Specialist at Falcon.io. "Added to which, marketers have to also contend with how quickly customer behavior is changing." "To succeed in today's landscape, it's crucial that marketers stay knowledgeable about not only current trends, but what to prepare for in the future." Falcon.io will host a webinar addressing the social media trends covered in the 2020 Digital Marketing Trends Handbook on January 23rd. The webinar will be co-hosted by social media consultant and influencer Matt Navarra. Registration for the webinar can be found here. In addition, the handbook will form the basis of a Roadshow to take place in selected cities around the world, beginning in January 2020. Each session will cover the key trends with ample room for discussion and knowledge-sharing. "The Roadshow will provide us with the opportunity to connect even more closely with our peers, and discuss how marketers all over the world are approaching similar challenges," said Kador. Roadshow locations and agenda to be announced soon on www.Falcon.io. To download and read the full 2020 Digital Marketing Trends Handbook, click here. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and Coca-Cola. About Cision Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Media Contact: Rebecca Dersh PR Manager, Cision cisionpr@cision.com SOURCE Falcon.io; Cision Related Links http://www.cision.com
Communications Professionals Learn How to be a Better Brand Storyteller
PR Newswire held its first media coffee event in Malaysia on June 6, 2014 with the topic "Brand Storytelling: how to maximize the impact of your press releases". HONG KONG, June 18, 2014 /PRNewswire/ -- The competition to get noticed by the press is fiercer than ever. What can brand storytellers leverage to better communicate with the media? At PR Newswire Media Coffee in Kuala Lumpur, three expert speakers from the media industry shared their insights and views on how to maximize a brand's visibility in today's changing media landscape. The event attracted an eclectic mix of communicators from companies such as agency Hill & Knowlton, 123RF and Royal Selangor that became highly engaged with the event. An archived video of the event is available here upon registration. Top Right: (Left to right) Speakers: Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia, Joshua Cohen, Vice President of Content Licensing & Distribution of PR Newswire based in New York and Freda Liu, Certified Professional Coach, a producer and presenter, BFM 89.9. Top Left: Q&A session, one participant asked how to make content interesting enough to get the attention of the press. Bottom Left: Participants of the event engaged with Joshua sharing how to write a better press release. "We are delighted to have successfully organized the first media coffee event in Malaysia with BFM 89.9's support," says Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia. "Since the opening of PR Newswire's operation in Malaysia in early 2013, our Kuala Lumpur office has not only expanded our distribution network in Malaysia, but has also been supporting more than 60 clients. We are looking forward to working with more media partners and clients in Malaysia." Press Releases Still Matter Joshua Cohen, Vice President, Content Licensing & Distribution of PR Newswire, based in New York, opened the event on how mobile driven the world is today and shared how to optimize press releases with SEO tips in order to capture more readers. Tips included the following: Link strategically. Link only to provide more information for journalists and potential customers. Set up the story and put the most important information in the first paragraph. Embed a call-to-action towards the top of the press release, ideally in the first paragraph of the press release. Headline matters. Write a headline that grabs readers' attention and also a perfect tweet, ideally between 80-130 characters. (Use a subheading to add more detail.) Break up the text with bullet points and bold to make news easy to read and digest. Amplifying = Storytelling + Distribution With 68% of journalists checking newswire at least once a day*, the media is constantly looking for newsworthy information and story ideas. The second speaker, Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia, discussed ways to amplify branded content, including the following: Almost half of internet users are based in APAC. It's essential to understand targeted audiences in greater depth. Communicators can turn to white papers such as PR Newswire's Asian Media Landscape Series as a guide for navigating through print, broadcast, online, social media and search engines in Hong Kong, Taiwan, Singapore and Malaysia. Good storytelling: embed values which promote emotions and lead to engagement. PR Newswire's Beyond PR: Asia article provides three values that will resonate with an Asian audience. Using multimedia elements (photos, videos and logos) to increase journalists' and public engagement. Making content discoverable with a distribution and syndication plan to gain earned media. Bluff Free Media Freda Liu, Certified Professional Coach and a producer and presenter on BFM 89.9 -- the only independent business radio station in Malaysia, talked about BFM 89.9's (BFM) vision and what content a media company like them are looking for to engage their listeners. Highlights included: Understanding listeners and their needs. BFM conducted an online survey and 25% of their listeners represent untapped investments. BFM's target listeners are affluent and well-informed about financial and business matters. Accompanying radio programs with video, it's not just radio that will do all the work. Interacting with listeners with social networking such as Facebook and Twitter and events. When pitching for an interview, to angle on how it will solve a need as opposed to selling a company's product or service. For an interview on the radio, corporate communications and PR agencies could prepare questions and answers listed in bullet points, as it would sound more natural compared to reading scripts. It is comparatively less intimidating and notes can still be brought into the studio. For more post events photos, materials and video clips connect with us on Facebook:https://www.facebook.com/prnewswireasia, LinkedIn: http://www.linkedin.com/company/pr-newswire-asia or Twitter @PRNAsia. About Media Coffee: The goal of Media Coffee event is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com *2013 Survey of PR Newswire for Journalists Members
PR Newswire and Alibaba Enjoy Successful Partnership
Partnership aided export-oriented firms in expanding into overseas markets BEIJING, Aug 10, 2012 /PRNewswire-Asia/ --PR Newswire and Alibaba International Business Operations have recently concluded a cooperative agreement that signaled the first time the two companies had partnered to help China's export-oriented enterprises expand into overseas markets. As part of the cooperation, PR Newswire offered a series of overseas promotional services for up to 100 of Alibaba’s premium clients, with press releases and photo distributions the focal point. The agreement received an enthusiastic response from those firms lucky enough to take part. Executives from a number of Alibaba's clients were immediately interested upon hearing about the partnership with PR Newswire, asking for details and actively seeking to take part in the initiative. In return, PR Newswire offered a specially customized support system that was designed to help companies that were less experienced in international communications. This comprehensive set-up included English-language press release templates ranging from announcements on the location of one’s booth at an upcoming tradeshow to new products, awards and partnerships. For those clients interested in including high-resolution images in their announcements, PR Newswire also offered the opportunity to have these images display on the Reuters Sign in Times Square, New York. The sign, which soars 23 stories into the sky above Times Square, receives more than 1.5 million impressions per day. In addition, communication consultants at PR Newswire contacted each and every firm directly to offer consultative services and provide suggestions on the best ways to promote one’s news. Results from this cooperative effort already show that the press releases, distributed to PR Newswire's largest US circuit, which includes over 7,000 traditional media and almost 6,000 websites, are generating the right kind of results. Firms using the service have already reported having received inquiries from potential customers soon after their press releases were distributed. Vivienne Li, director of sales for PR Newswire in China, said, “In the same way that our China-based customers seek to expand their market reach domestically, they are also paying an increasing amount of attention to overseas media coverage. The distribution of a press release is a key element in any communications strategy, especially when expanding into foreign markets, and we're delighted that the deal with Alibaba led to such great results for the companies issuing announcements through us. PR Newswire currently serves over 1,800 organizations in China, and through this cooperation, we have enjoyed helping companies with less experience in improving their branding efforts in international markets.” “To help more Chinese exporters conduct promotions in overseas markets and assist Chinese enterprises in becoming bigger and stronger through cooperation with more third-party partners is one of the ways in which we deepen the level of services that we provide to our customers,” said Chao Du, Alibaba International Business Operations strategic partnership director, when commenting on the success of this partnership. The two companies also confirmed that they were actively seeking new opportunities to work together again in the future. About Alibaba International Business Operations Alibaba International Business Operations (www.alibaba.com) is one of Alibaba Group’s seven major business groups with a focus on helping small businesses around the world go global through e-commerce. Formed in July 2012 as a result of the consolidation and upgrade of the Alibaba.com international marketplace and AliExpress, Alibaba International Business Operations aims at creating the go-to English-language platform for cross-border trade and purchases between any two countries as well as helping small businesses worldwide expand to overseas markets. As of March 31, 2012, Alibaba.com had 27.3 million registered users from more than 240 countries and regions and showcased 2.4 million supplier storefronts. About PR Newswire PR Newswire (en.prnasia.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For more information, please contact: PR Newswire Marketing Tel: +86-10-5953-9598 Email: marketing@prnasia.com
PR Newswire Launches App for iPhone, iPod Touch
iPad optimized App, Blackberry & Android Apps coming soon PR Newswire Mobile App allows users to easily view, search and share news and multimedia content In a move that will afford PR Newswire's customers unparalleled reach to mobile users, the company has launched an application for the iPhone and iPod touch, with optimized applications for iPad, Blackberry and Android devices on the way. The PR Newswire Mobile App empowers users with direct access to breaking news from many of the world's leading brands and organizations that issue text and multimedia press releases and information over PR Newswire every day. The technology offers users the ability to search and browse PR Newswire's extensive database of press releases and photos and isolate specific news items based on criteria such as keyword, industry topic and stock symbol. Searches are saved so that users can quickly navigate to the press releases that interest them the most. The PR Newswire Mobile App also provides a gateway for users to share content via email, Facebook, LinkedIn and Twitter, and watch videos distributed via MultiVu, PR Newswire's broadcast and multimedia division. PR Newswire is the only commercial news distribution service offering text, photos and a distinct video channel through its own iPhone, iPad and iPod Touch application. The introduction of the PR Newswire Mobile App adds to PR Newswire's extensive global delivery of text and multimedia press releases to mobile applications and news platforms such as Thomson One Mobile, Bloomberg Mobile and Dow Jones Factiva Mobile. In the coming months, PR Newswire plans to extend its Mobile App service to the BlackBerry and Android platforms, including Nexus One, while also launching a fully optimized iPad App. "Recognizing the shift from the laptop to the handheld device, PR Newswire became an early adopter of mobile news distribution and developed a mobile strategy that is designed to keep our customers at the forefront of the communications landscape as it continues to become more mobile," said Joshua B. Cohen, director, Content Licensing & Distribution, PR Newswire. "PR Newswire's free, downloadable Mobile App for the iPhone, iPad and iPod touch is just one of many initiatives that we are undertaking to mobilize our customers' news." Tens of millions of iPhone, iPod Touch, and iPad users worldwide can access the PR Newswire Mobile App for no-charge download at the Apple App Store at http://itunes.apple.com/us/app/pr-newswire-news-releases/id365947542?mt=8. or by simply entering “PR Newswire” in the App Store search field. Once uploaded, users can immediately access and share breaking news or search for specific press releases and video content based on name, services, products, people, stock symbol or other customizable keywords. The PR Newswire Mobile App also lets users interact with PR Newswire’s @ProfNet and @PRNewswire Twitter feeds, and subscribers of PR Newswire's expert network, ProfNet, can use the PR Newswire Mobile App to access fast-breaking queries from reporters seeking article sources and expert commentary. Cohen continued, “The PR Newswire Mobile App provides a variety of audiences with the freedom to stay informed whenever and wherever they want – journalists on the go, policy influencers, investors seeking market news, and consumers looking for information on new products and services from thousands of companies and organizations. Company executives can track what's being announced by competitors and partners while saving their own releases to show on the go. Marketing and communications professionals can stay abreast of valuable industry news, media queries on ProfNet, and industry intelligence through PR Newswire's Twitter feeds. In the cab, on a plane, at a trade show … you'll now have PR Newswire wherever your work or travels take you.” Designed and developed for PR Newswire by Newstex, the PR Newswire Mobile App takes advantage of the latest mobile technology. PR Newswire content is available to app developers. For more information, please contact jonathan.evans@prnewswire.com. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com. Click here to view the multimedia news release. Media Contacts: Rachel Meranus +1.201.360.6776 rachel.meranus@prnewswire.com Robert Zhao +8610 5953 9598 robert.zhao@prnasia.com
PR Newswire Acquires Full Rights to Xinhua PR Newswire and Additional Xinhua Finance Businesses in Hong Kong, Singapore and Taiwan
BEIJING, Nov. 18 /PRNewswire/ -- PR Newswire today announced a definitive agreement with Xinhua Finance ("XFL", TSE Mothers: 9399 and OTC: XHFNY), under which PR Newswire has acquired Xinhua PR Newswire (XPRN), the first and largest corporate announcement distribution service in China, as well as Xinhua Finance's corporate announcement businesses in Hong Kong, Singapore and Taiwan. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/36101/ XPRN was established as a marketing alliance between Xinhua Finance and PR Newswire to bring global best practices of corporate announcement distribution and corporate transparency to China. Under the terms of the original joint marketing agreement, Xinhua Finance was responsible for managing the day-to-day operations of XPRN, while PR Newswire provided the distribution platform, marketing and strategic direction. The acquisition of XPRN transitions all management and operation of the corporate sponsored announcement distribution service to PR Newswire, including all employees and associated customer relationships, customers and other contracts, office space, and operational processing. All executive and senior management, including John Williams, managing director, and Yujie Chen, director, XPRN - PRC, will remain in their current positions. In conjunction with the acquisition, XPRN will be re-branded as PR Newswire Asia. The businesses' executives and senior management will remain in their current positions. In total, the combined operations employ around 50 people. "Success in China requires a mix of determination, commitment and continued flexibility in adapting to local needs and expectations. PR Newswire Asia's knowledge of the China business and media communities will enable it to continue to employ such strategies in order to meet the market's increasing maturity and demands," said Williams, who established the business in Beijing in 2002 and quickly expanded across China. "The strategy behind XPRN was simple and extremely effective -- unite Xinhua Finance's position as premier financial information service with PR Newswire's expertise and reputation as the global leader in corporate announcement distribution," said Charles Gregson, chief executive officer of PR Newswire. "In less than six years since its launch, XPRN, now PR Newswire Asia, has grown to become an essential messaging conduit in China, allowing companies, both public and private, to openly communicate their messages to investors and media in China and around the world. Today's acquisition offers a significant step forward for PR Newswire Asia and the companies it serves. Merging with PR Newswire's global operations will allow us to create opportunities to introduce new communications tools to China's business community, including broadcast and video services, ProfNet, media monitoring and EDGAR filing, while enhancing the marketing, customer service, and operational efficiencies of the entire business unit." As China's largest corporate announcement distribution service, PR Newswire Asia provides a gateway for companies to communicate with a network of more than 9,000 journalists representing some 3,000 agencies in China. Further, utilizing PR Newswire's global distribution network, PR Newswire Asia also enables companies to connect with tens of thousands of media points in 170 countries in 40 languages, as well as to over one million investors worldwide. For China-based companies already listed or planning to list on stock exchanges in the United States or elsewhere, PR Newswire Asia assists companies to ensure full compliance with mandatory disclosure requirements by delivering every announcement to the "disclosure" media designated by NYSE, AMEX, NASDAQ and LSE. As of today, PR Newswire Asia has captured more than 95 percent of the ADR market in China. "PR Newswire Asia's ability to deliver corporate announcements directly to media, individual and institutional investors, and the general public in China offers companies around the world the ability to establish and reinforce their brands with an audience that is increasingly hungry for Western messaging," remarked Yujie Chen, director of PR Newswire Asia. "An important reason for our success over the past six years has been our ability to build direct, one-on-one relationships with thousands of media outlets throughout China. These media relations efforts have been crucial to broadening and deepening the reach of PR Newswire Asia as a trusted source of corporate announcements. We look forward to working with PR Newswire's global media relations division to further this success and extend PR Newswire Asia's reputation as an essential source of corporate messages in China." John Williams, Managing Director of PR Newswire Asia Yujie Chen, Director of PR Newswire Asia About PR Newswire Asia (formerly Xinhua PR Newswire) PR Newswire Asia assists companies and organizations in delivering their announcements to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global distribution network, PR Newswire Asia can send clients' announcements to 170 countries in 40 languages. Visit http://www.prnchina.com for further information. About Xinhua Finance Limited Xinhua Finance Limited ("XFL") is a premier financial information provider and is listed on the Mothers Board of the Tokyo Stock Exchange (symbol: 9399) (OTC ADRs: XHFNY). Xinhua Finance's proprietary content platform, comprising Indices, Ratings, Financial News, and Investor Relations, serves financial institutions, corporations and re-distributors worldwide. For more information, please visit http://www.xinhuafinance.com . About PR Newswire PR Newswire Association LLC ( http://www.prnewswire.com/ ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com. About United Business Media Limited ( http://www.unitedbusinessmedia.com ) United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion. SOURCE PR Newswire Asia
Xinhua PR Newswire Featured in China Daily
Xinhua PR Newswire: Getting the message across (China Daily 06/10/2008 page7) As more Chinese companies expand globally, the public relations (PR) and investor relations (IR) communities are faced with the challenge of finding the best way to communicate with foreign media and get their stories across to their target audience. John Williams, managing director of Xinhua PR Newswire (XPRN), recently discussed how the corporate information distribution service has helped thousands of Chinese companies tell their stories to the world, enlarging their influence and media exposure in different countries. A newspaper and wire service industry veteran with more than 40 years' experience, Williams has been at the forefront of many of major innovations in the PR/IR wire service industry through an intense focus on customer service and media relations. Since late 2002, when XPRN opened its first office in Beijing, Williams and his team have aimed at lending a hand to Chinese companies in communicating within China and the outside world by distributing their press releases to the media, investors and the general public. XPRN has its roots in PR Newswire (PRN), a company founded in New York City in 1954 with the belief that corporate public relations staff need a way to have their press releases delivered to all important media outlets quickly and economically. Until then, PR executives had been forced to deliver their press releases to newspaper editors by hand or dictate them over the telephone - not the most efficient means. PRN's first news circuit was limited to newspapers in New York, but it quickly spread to all other major cities across the United States. Through the years it grew to become the largest such company in the world. The sheer economy and simplicity of the service is what contributed heavily to its success. Although XPRN has been in operation for more than 50 years and the service has been well received by many global organizations, it was initially challenging to introduce the concept to the China market, said Williams. Its first year in China, 2003, was dedicated to building a strong foundation with Chinese media through hundreds of on-site visits to newspapers and thousands of telephone calls to journalists representing general purpose, business and industry publications. The concept slowly took hold as the media began to accept this new free business information source. For firms who found the wire concept confusing, the company organized training sessions, coffee meetings with the media and investor relations seminars to help improve understanding. "Education of our customers remains a daily goal," Williams said. "It includes those who pay us - PR/IR clients - and the media who receive us at no charge." Labor bears fruit The effort has paid off. Today, XPRN is quickly becoming the standard for distribution of most corporate press releases on the mainland. XPRN currently distributes corporate press releases to almost 10,000 journalists from some 3,000 media outlets in China. The Internet has also provided an enormous boost to its audience. XPRN currently assists over 300 multinationals, as well as some 600 local companies, with information distribution and monitoring. By the end of 2007, XPRN had distributed over 7,000 stories from corporations, their agents and organizations, a sharp contrast to 2004, when it handled fewer than 500 stories. Immediately following the May 12 earthquake in Sichuan, XPRN "opened its wire" and sent hundreds of press releases free of charge in support of the relief efforts. "Information is often a powerful aid in helping those in need," said XPRN director Chen Yujie. "We were extremely fortunate to be in a position to offer our services." With operations in Beijing, Shanghai, Shenzhen, Hong Kong and Taiwan, and working to expand its network each day, XPRN remains steadfast in its goal to help Chinese companies thrive through better communication with their local, national and global markets. Recent highlights April 19: Going Global Award Xinhua PR Newswire was awarded the "Chinese Enterprises Going Global" National Contribution Award as the Most Influential Intermediate Service Agency. The award was presented by Nanfang Daily Press Group, Policy Research Office of the Ministry of Commerce of PRC and the China-Europe International Business School and is the first award in China to praise enterprises for their great achievements in globalization as well as service agencies that significantly contribute to helping Chinese companies go global. April 21: Multimedia News Releases Xinhua PR Newswire announced China's first multimedia solution for corporate news distribution in April. The "Multimedia News Release" makes it easy to deliver news releases in a multimedia format, blending video/audio, text, logos, photos and related documents into a dynamic HTML platform. Xinhua PR Newswire also provides production services for those companies which may need content creation. May 12: Disaster Relief In response to the devastating earthquake that hit China in May, Xinhua PR Newswire responded by offering to distribute news for those companies aiding the relief effort free of charge. The response from both domestic and international corporations and organizations was immense. XPRN distributed over 200 releases concerning the relief effort in just three days. XPRN also distributed news for free for those helping in the Myanmar relief efforts. May 26: Mobile Platforms Xinhua PR Newswire extended its distribution network to reach more than 40 million wireless Internet users in China. Through cooperating with HANDCN, a leading cell phone terminal software developer in China, all press releases including text, logos, images and other multimedia content are now directly pushed to more than 8 million smartphones across the country.
Xinhua PR Newswire Joins with HANDCN to Launch a New Wireless Portal for Corporate News Releases
BEIJING, May.29 /Xinhua PR Newswire/ -- Xinhua PR Newswire, China’s first and largest corporate news distribution service, and HANDCN, the leading cell phone terminal and wireless information services provider in China, today announced the launch of a cell phone-based wireless portal to provide HANDCN’s more than 8 million subscribers with exclusive access to corporate news releases as distributed by Xinhua PR Newswire.. According to the cooperation agreement, all press releases distributed by Xinhua PR Newswire in China, including full text, logos, photos and videos will be directly “pushed” into the “Corporate News” portal which is based on HANDCN’s advanced cell phone terminal software and installed on more than 8 million smartphones in China. Compared to the traditional method of using cell phone-based browsers to access the wireless Internet, the cell phone terminal software provides better user experience that allows subscribers to “receive” the information they want anytime and anywhere. Each terminal is bounded with a unique cell phone number so that it also provides an efficient way to monitor user access. Plans are also afoot to develop this even further by creating a wireless community to allow feedback from the general public. Xinhua PR Newswire has focused heavily recently on efforts to build China’s first wireless corporate news distribution network. Through this cooperation with HANDCN, Xinhua PR Newswire can not only “occupy” millions of smartphone desktops in China, a number that grew more than 100% in 2007, but can also seize the opportunity to provide direct multimedia newsfeeds to large numbers of cell phone users in China in the coming 3G era. "We've been very successful in building our media distribution services and we can now reach over 10,000 individual journalists including all of China's leading newspapers and news portals. The launch of the cell phone-based news portal is a giant step forward in the wireless content arena and will help our clients to directly reach the general public in China,” said Yujie Chen, PRC Director of Xinhua PR Newswire. "We're very pleased to cooperate with Xinhua PR Newswire to build up such an exciting wireless news portal with our technology on the mobile terminal software. This is part of our strategy of integrating predominant sources to provide various content and better mobile experience for over 50 million wireless internet users in China." said Shi Weixing, CEO of HANDCN. About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages. About HANDCN Launched in early 2004, HANDCN is a leading C/S structure cell phone terminal and wireless internet portal in China, which are installed on more than 8 million smartphones and attracts over 70 thousands new-added subscribers each day. For more information, please visit http://www.handcn.com For more information, please contact Robert Zhao Xinhua PR Newswire Tel: +86-10-58645303 Email: Robert.zhao@xprn.com SOURCE Xinhua PR Newswire
World's Largest Digital Display To Showcase Videos from MultiVu
Display of video on the Reuters Sign in Times Square will reach millions of viewers daily NEW YORK, Feb. 14 /Xinhua-PRNewswire/ -- MultiVu, PR Newswire's multimedia and broadcast public relations company, is now offering its customers a unique opportunity to reach millions of consumers each day with video messages displayed on the 23-story high Reuters digital billboard located in New York's Times Square, the largest of its kind in the world, the company announced today. The placement of MultiVu's customers' video on the Reuters Sign marks a natural extension of an extremely successful partnership entered into in March 2007 between PR Newswire and Times Square2, a division of Reuters and manager of the Reuters Sign. The initial agreement, which was the first of its kind, placed PR Newswire's customers' photos on the 7,400-square-foot billboard, which is seen by an estimated 1.5 million people who pass through Times Square daily. "In this day and age the most successful communications programs are the ones that embrace new technologies that connect organizations directly with consumers," said Dave Armon, chief operating officer, PR Newswire. "It is our role at PR Newswire to leverage these new technologies and create new mediums for our customers to deliver their messages. Blogs and social networks -- especially those centered around video -- have become a mainstay of our distribution, targeting and measurement services, and now with the introduction of Times Square Video, we are giving our customers a new and unique way to reach their customers, investors or other interested parties directly." "Video that will render well in this new medium must be concise, extremely visually appealing and eye-catching, and of course able to tell a story or convey a message without audio," said Bev Yehuda, vice president of Products, MultiVu. "MultiVu's industry-leading production staff will work closely with our clients to counsel them on editing existing video or will create new, custom video from scratch." Through MultiVu, organizations can create customized video segments to be displayed on the Reuters billboard. The video segments will be accompanied by a headline of up to 100 characters, and a company logo. According to a study by eMarketer, a leading market research firm, companies spent $775 million in online video ads in 2007, and are projected to spend $4.3 billion by 2011. MultiVu is expecting to attract non-traditional customers, such as those putting resources towards online video advertising, with this new video offering, according to Yehuda. Universal Music Enterprises (Ume) used MultiVu's Times Square Video Service in conjunction with the promotion of the 2008 GRAMMY Nominees CD. "In addition to Universal Music Enterprises, early users of MultiVu's Times Square Video Service include other leading consumer brands such as PepsiCo, Smart Balance and Neiman Marcus," said Yehuda. "These are the types of companies that have traditionally invested their marketing and branding dollars into television, online and print advertisements; Times Square Video offers them yet another avenue to target buyers, in an extremely cost-effective and meaningful way." About PR Newswire PR Newswire Association LLC ( http://www.prnewswire.com ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE PR Newswire
Xinhua PR Newswire Helps Chinese Corporations Debut in 2008 CES
BEIJING, Nov. 11 /Xinhua PR Newswire/-- Xinhua PR Newswire (XPRN), China’s leading corporate news distribution provider, today announced that it will provide corporate press-release distribution services for Chinese participants of the 2008 Consumer Electronics Show (CES). This service includes not only a series of news distribution measures tailored to various Chinese markets but also a wide selection of discounted packages. The overall package is expected to meet the needs of exhibitors’ product publicity demands and build brand awareness before, during and after the exhibition. CES is a renowned annual event covering consumer electronics products and techniques. This influential exhibition, the largest of its kind in China, attracts attendees from all over the world. A variety of instrumental, cutting-edge techniques and products will be showcased at the exhibition. CES has continued to grow in stature over recent years, and more and more Chinese corporations have chosen to promote their products and brands through CES. As a result, Chinese corporations have started to compete on the global stage, and the attraction of “made in China” has now been realized. Today, in the face of the rapid development of the consumer electronics industry, and the intense competition from international companies, Chinese consumer electronics corporations have become aware of the consequences of building brand reputation and enhancing product publicity. As a branch of the world’s largest corporate news distribution service, PR Newswire, Xinhua PR Newswire has committed itself to providing efficient corporate news distribution services for Chinese corporations. Through dissemination of news releases, images and multimedia productions, XPRN has assisted thousands of Chinese corporations in delivering their company news worldwide. XPRN has already provided more than 200 Chinese participants of 2008 CES with corporate news distribution services that include: § News Release Distribution: Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to over 24,000 media points in 135 countries, including major high-tech and financial media in North America and Europe. PR Newswire’s electronic delivery network instantly connects XPRN’s clients with the global media. § Image Distribution: Adopting PR Newswire's image distribution service, Chinese exhibition participants can deliver their product images, on-the-spot exhibition photos and other relevant material to 175 websites, including the ability to see photos displayed on the Reuter’s digital billboard in Times Square, which reaches more than 1.5 million people each day. Furthermore, according to client specifications, the images can be immediately transmitted via the Associated Press’ PhotoExpress(TM) service directly to the desktops of photo editors at newspapers, television stations and magazines, as well as being archived on the NewsCom and AP photo archives for access by 20,000 news outlets worldwide. § Multimedia News Release: Multimedia, such as image and video, capture audience attention and make those exhibits more vivid and impressive. The Multimedia News Release service efficiently delivers client news in a multimedia format, combining video, audio, text, logos, photos and related material to over 4,400 media points and more than 3,600 websites. In addition, upon request, the video/audio materials may be distributed to major TV stations across North America. “In light of PR Newswire’s 50-plus years of service experience and its global corporate news release network, Xinhua PR Newswire has already built an effective method of communication for Chinese corporations with consumers and overseas media, which helps clients sell products, enhance brand awareness as well as promote their influence,” said Chen Yujie, Director of Xinhua PR Newswire China. “Therefore, we are fully convinced that during 2008 CES, our service will continue to assist consumer electronics companies, especially SMEs, in exploring the international markets, building their brand awareness and achieving global influence.” For details, please refer to: /upload/front_attachment/200710894518.pdf Or contact: Vivienne Li Tel: +86 10 58645308 Fax: +86 10 58797150 Email: vivienne.li@xprn.com About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 135 countries in 40 languages.
PR Newswire Launches Internet Photo Distribution Service
New Service Distributes Customers' Photos to More Than 175 Consumer and Business Web Sites, Creating the Largest Online Distribution Network for Photos in the Industry Today NEW YORK, March 12 /PRNewswire/ -- PR Newswire, which has been delivering publication-quality photos to media for decades, today announced a new photo distribution service that places customers' photos on more than 175 Web sites, extending the reach of these images directly to consumers. (Photo: http://www.newscom.com/cgi-bin/prnh/20070312/NYM011 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) As part of this new service, through a partnership with Times Square2 (http://www.timessquare2.com), customers will also benefit from having their photos rendered, in fifteen-second increments, on the Reuters digital billboard in Times Square, which reaches the more than 1.5 million people each day. Among the 175-plus Web sites that will render PR Newswire's customer photos as part of PR Newswire's new Internet Photo Distribution service are the Los Angeles Times, ABC Television affiliates, MarketWatch and Yahoo!. "Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story about the news or passing on it altogether," said Dan Hennes, director of Photo Services, PR Newswire. "It's no different for consumers reading information online -- an interesting photo grabs readers' attention and draws them into a story in a way that simple text may not. We have been offering photo rendering to select consumer news sites for a number of years, and the launch of our new Internet Photo Distribution service will vastly increase their visibility by posting them on a robust network of more than 175 Web sites." PR Newswire's Internet Photo Distribution service can be added to any news release. PR Newswire also offers other photo services including national Associated Press PhotoExpress distribution, delivering customers' photos to the desktops of photo editors at newspapers, television stations and magazines nationwide through AP's premier photo delivery system, Total Photo Archive, which archives photos in NewsCom and AP digital photo archives for access by 20,000 news outlets worldwide, and Assignment Photography services that locates photographers around the world for customer photo shoots. About PR Newswie PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.
