XIAMEN, China, Aug. 16, 2018 /PRNewswire/ -- Starting August 1, customers can experience the Meitu Magic Mirror for twelve months at 22 DFS stores in 16 locations including Hong Kong, Macau, Singapore, Indonesia, Japan, Australia, United Arab Emirates and the United States. This is the first time that Meitu Magic Mirror has appeared overseas to offer virtual makeup and intelligent makeup recommendation services. Previously, the Meitu Magic Mirror has worked with LANCOME, NARS Cosmetics, MAKE UP FOREVER, SEPHORA, Dolce & Gabbana.
When using the Meitu Magic Mirror, customers will be able to see their desired makeup style applied directly to their face, just as if they were standing in front of a mirror. The effect is true-to-life and product colors and textures are accurately displayed. This will drastically lower the time shoppers spend trying out products, while preventing sanitary concerns that often arise when sampling items in a public venue.
The Meitu Magic Mirror is also capable of using AI to recommend makeup looks or styles by identifying the customer's unique facial characteristics, ensuring a personalized makeup sampling experience for all shoppers.
After a customer completes the Meitu Magic Mirror experience, they may scan a QR Code to easily save their favorite products on their phone, creating a shopping list that can be shown to makeup specialists or sales associates at the given retail location. All photos taken during the experience can also be directly shared with friends or on social media.
The Magic Mirror is paving the way for a digital revolution that's unfolding in the cosmetic retail industry. Besides allowing cosmetics brands and retailers to reduce sampling costs, Meitu Magic Mirror can also help brands and retailers to better understand consumers and their preferences based on real-time data, allowing them to create more accurate product recommendations. The data collected from each individual location can be integrated, optimizing the overall operations and aiding in the development of new sales strategies.
Aside from base functions like virtual makeup sampling and facial feature analysis, the Meitu Magic Mirror will soon offer even more diverse functions like skin assessment and the connecting of online and offline data. This will bring even more innovative possibilities to the cosmetics & skin care industry.
About Meitu
Established in October 2008, Meitu is a leading AI-driven photo/video editing and sharing company headquartered in China. With a mission to inspire more people to express their beauty, the company has developed a rich portfolio of software and smart hardware products designed based on the concept of beauty, including Meitu, BeautyCam, Meipai (a short-form video community app) and Meitu Smartphones. Meitu has amassed over 1.5 billion unique users worldwide, with over one third coming from outside China, including the United States, Brazil, Japan, South Korea, India, Thailand, Indonesia, Malaysia, the Philippines, and Vietnam. As of February 2018, Meitu engages 454.7 million MAUs. With the largest database of human portraits on the planet, Meitu leverages AI in the pursuit of beauty. MTlab, Meitu's research and development hub, is dedicated to AI and imaging innovations such as Computer Vision, Deep Learning, and Computer Graphics.
According to App Annie, Meitu has repeatedly ranked as one of the top eight iOS non-game app developers globally between June, 2014 and January, 2017. More information about Meitu, Inc. may be found at http://corp.meitu.com/en/
Photo - https://photos.prnasia.com/prnh/20180816/2213793-1-a
Photo - https://photos.prnasia.com/prnh/20180816/2213793-1-b
