3G.cn Establishes New Application Standard
BEIJING and GUANGZHOU, China, June 24 /PRNewswire-Asia/ -- China has gradually made new break-throughs in mobile application towards the global standard. However, browsers such as Opera, Safari from Apple and UCWEB in China merely stick to fairly traditional designs and product application technologies.
3G.cn, the biggest wireless Internet portal, has released GO, which brings about a tremendous change in the browser field. Compared with the previous PLAYER, 3G.cn's advantages in user number and traffic flow will add more confidence to the browser which sounds vigorous. After all, 3G.cn takes up approximately 1/3 of all the promotions among the mobile software promotion sources in China.
In the respect of new products, the release of GO is definitely a surprise.
On June the 23rd, 3G.cn officially released the mobile browser GO. As CEO Yuqiang Deng said, "GO draws an era of distinction from the other browsers in the market with its functions and user experience. It is absolutely a mobile application surpassing the standard of all the current mobile applications software.
"GO stands for a new start. 3G era is coming. The experience and standard of mobile applications are changed totally." As usual, Yuqiang Deng, CEO of 3G.cn takes technology and product as impetus. Due to 3G.cn's industrial position and its dual-core strategy known as "portal plus mobile applications", the browser GO became a topic unceasingly guessed about in the industry before it was released.
It looks like a software product from the future, with cool interface, smooth operation experience, and personalized information, which draws a clear-cut distinction from the previous market of various mobile applications. More importantly, it not only comes for 3G mobile phones, but also adapts to the mobile phones in the present market. In terms of user experience, GO has entered the broadband stage of mobile applications.
GO defines the cool esthetics of mobile applications
GO is not in green, but in thousands of colors!
As formerly given away on the Internet, the interface of GO was in cooling green. However we can see today that its color can be freely changed by users. In the settings menu, 3 columned buttons of RGB basic colors are available for free adjustment, the process of which is similar to mixing colors, arousing your curiosity and interest. This is definitely the most shining point of its personalization style.
In terms of interface, GO as a whole seems clear and bright. On the top, there are the intelligent searching box and URL box. The middle part consists of cool mobile sites, cool websites, as well as a classifications list where the URLs can be automatically hidden. Colorful and dynamic icons for major functions, and such details as weather forecast and time are shown at the bottom. The intelligent menu in arc shape can be made by clicking the left button. Sliding between functional buttons is very smooth. When visiting the website, full screen viewing can be achieved with GO. The sizes of images and layout can be freely adjusted.
In fact, brand new UI (user interface) technology is adopted in designing and developing GO. In terms of interface, interaction and operation logic, it is totally different from all the past mobile software, the standard of which is only to pursue functions and performance.
GO fills the gap between WEB Sites and WAP Sites
Certainly, as a browser, GO is above all supposed to meet the browsing need of mobile users.
In browsing WAP pages, GO is 20% faster than its peers, and more exquisite in dealing with details of images and fonts. In browsing WEB pages, it's more exciting. In the past, when browsing www sites, a simple transformation process was completed, not only slow at speed but also abnormally displayed, with user's indecent experience as a result of typeset disorder. The emergence of GO will minimize all the above mentioned deficiencies.
It has achieved in advance the function of the smooth surfing onto www sites in the 3G mobile era. Web pages can adapt to the mobile screen intelligently, with loading speed increased 50% to 100%, or even without the need to pre-read the web pages. When loading the home page of some portals, you will no longer see the disorderly and unsystematic typeset, but clear and ordered web pages automatically adjusted to the sizes of the mobile screen. What is particularly intelligent is that when GO browses the web pages, the time-consuming images and fonts can be separately displayed. Next page can be displayed by clicking the fonts directly, with no necessity of waiting for the images to display and saving the traffic flow at the same time.
The coming of GO fills the gap between WWW and WAP, making WWW not the exclusive website for PC browsing, bringing forward the coming of 3G broadband life and popularizing and attracting more mobile users surfing on the Internet.
The business model of browsers actually created
On the first day of the release, GO has started making profits.
As revealed by Yuqiang Deng, long before GO was released, some advertisers had taken a fancy to the novel form of browser advertisement and contended for the first brand advertiser. This will be a classic advertisement case in mobile browser marketing in the 3G era.
When running the Widget function, GO is found to be more than a browser. It is exactly an open application platform. It facilitates access to weather forecast, news updates, video or flash via merely one-click. With such models, it is very convenient to display advertisements of products easily accepted by users. When running the customized GO, GO shows the full-screen GE advertising flash. Any appointed web page will be accessed by clicking the images, with no difference of WWW or WAP. The visual effect is amazing. Believe it or not, any viewer won't complain about the visual effect of mobile advertisements.
Advertisement is only one of the business models.
"We hope the openness of GO's designing concept would lead more peers to set up a new standard for mobile applications, more adaptive to the requirements of the 3G era, even with possible cooperation with other nodes in the whole telecommunication chain, such as operators and mobile terminal manufacturers. Synchronization and opening coexist. The one and only purpose is to welcome the coming of information era in China," Yuqiang Deng remarked.
Before GO came into being, 3G.cn had fixed on the dual-core strategy earlier and launched 10 plus client software products. But this is the first time there has been a nationwide media conference solely for the product, from which the emphasis on this product from 3G.cn is apparent. With 3G.cn's advantages in portal, former client software and leading technology position, the mobile browser market will have great changes in the year 2009.
The release of GO offers a new standard to the industry. Cool UI and exclusive experience on mobile phone are the basic requirements for various kinds of mobile applications.
About 3G.cn:
3G.cn (log onto 3g.cn via mobile phone) is the first off-deck WAP site providing free services in China. It is the largest mobile portal in terms of user base and traffic flow.
Up to June 2009, more than 90 million users have registered on 3G.cn, the daily users are more than 10 million. In 2005 and 2006, 3G.cn was invested in by three famous venture capitals including JAFCO ASIA, WI HARPER and IDGVC.
3G.cn is also the biggest mobile application software provider. It possesses over 13 software clients and is the most leading company in client-end technology. Meanwhile, its independent sub-brand YY Search ranks as the 3rd biggest search engine in China.
3g.cn is a pusher of mobile culture too, involved in the initiation of "East&West Library", which has published various kinds of books, including "I Cellphone", "Fantastic Websites", "1.3Billion" and "Out of Control".
For more information, please contact:
Han Yan
Tel: +86-20-8737-0333 x340
Mobile: +86-133-1281-0615
Email: hanyan@3g.net.cn
