BEIJING, Sept. 19 /PRNewswire-Asia/ -- On September 18, the Evaluation Group on Top 10 Chinese Real Estate Companies released the results of its 2010 study on the brand value of Chinese real estate companies in Beijing. Evergrande topped the list with a brand value of RMB 8.016 billion and became No. 1 among Chinese real estate companies in terms of brand value. Riding the momentum of strong brand appeal, Evergrande managed to achieve a sales figure of RMB 30.5 billion and topped the national sales area ranking over the first eight months this year despite slow development in the industry. Outstanding performance in sales and revenue further secured its leading position in the real estate industry in China. An original report from Sina Leju on the situation follows:
Evergrande Became the Most Valuable Brand with a Brand Value of RMB 8.016 Billion
In this evaluation, Evergrande stood out among 500 real estate development companies, such as Greentown, Hopson and Greenland, and became the most valuable brand with a brand value of RMB 8.016 billion. As a leading company in developing boutique real estate with standardized operations in China, Evergrande has been listed among the Top 10 Chinese real estate companies in terms of brand value for five consecutive years and the Top 3 for two consecutive years.
According to industry experts, the fact that Evergrande managed to double its brand value from RMB 4.154 billion in 2009 to RMB 8.016 billion in 2010 and leap to the first place in the brand value list in the real estate industry nationwide proves that the brand strength of Evergrande has been widely recognized.
Brand Building in Multiple Areas
Evergrande has released over 20,000 pieces of news around the globe from 2009 till now, promoting brand communication through a wide range of fields including strategic management, outstanding performance, marketing strategies, boutique brand management, sports and charity activities. The new brand building philosophy and creative brand communication means have helped establish Evergrande as a well-known leading real estate company devoted to people's livelihood, boutique real estate and rapid development, and greatly secured and improved Evergrande's leading position in China's real estate industry.
Brand Strategies Become the Core of Business Operation
Cao Rong, a renowned expert in management, pointed out that a successful brand signifies the success of an enterprise and greatly represents its core competitiveness. For most enterprises, brands are their most valuable assets. Evergrande has always stressed brand creating and building over the years.
Evergrande has been making great efforts to build two golden brands, namely the corporate brand and the product brand. It is the emphasis on brand maintenance that helps Evergrande establish a good brand image and achieve rapid expansion and extraordinary development at the same time.
Outstanding Performance Speaks for Brand Value
Cao Rong said that, "For an enterprise, an outstanding brand means successful marketing and big profits in the long run." The most direct proof of Evergrande's outstanding brand value is its ever-increasing performance. In the first half of this year, Evergrande won many No. 1s in China's real estate industry with the operation revenue of RMB 20.3 billion, contracted sales area of 3.339 million square meters and under-construction area of 23.06 million square meters.
According to experts from the Evaluation Group on the Top 10 Chinese Real Estate Companies, Evergrande's outstanding sales performance in adverse market environment this year sufficiently proved that an excellent brand can always seize potential development opportunities in marketing adjustment.
