BEIJING, March 23, 2012 /PRNewswire-Asia/ -- Over the years, "Poly, China Merchants, Vanke and Gemdale" have been the well-known Four Heavenly Kings in the Chinese real estate industry. However, along with the constant change in the real estate industry, the current real estate pattern has changed deeply. Vanke, Evergrande, China Overseas and Poly have been ranked, and the new "Four Heavenly Kings" have emerged under the re-division of spheres of influence. An original report from Sina Leju follows:
Although there are many evaluation criteria in the Chinese real estate enterprises, the sales volume has always been the most fundamental and the most core data. In 2010, Vanke was the first to achieve the full-year sales volume of more than 100 billion yuan, and the first group army leading the Chinese real estate industry was apparent. In addition to Vanke, Evergrande, Poly and China Overseas were included which have achieved sales volume of more than 50 billion yuan.
When Vanke achieved the sales volume of more than 100 billion yuan, "100 Billion Yuan Club" was proposed. Among the chasers, China Overseas and Poly kept the relatively low-profile and steady situation. However, Evergrande, as splendid as a rainbow, kept the huge-scale ultra-high-speed growth for two consecutive two years, which could not only be described as a dark horse. In terms of actual sales performance, Evergrande was the one which achieved the sales volume closest to 100 billion yuan. In 2011, Evergrande, with the established sales target of 70 billion yuan, achieved the actual full-year sales volume of 80.4 billion yuan, with the target completion percentage of 114.8% and the annual growth rate of 59.4%, just one step away from the sales volume of 100 billion yuan. Conceivably, if Evergrande continues keeping this momentum, "100 Billion Yuan Vanke" will not be an exclusive term any more.
Moreover, among these four enterprises, Evergrande has the fastest development, and is also worth researching. On December 22, 2011, according to the researched report released by Citigroup, "under the severe situation of the Mainland real estate environment in 2011, Evergrande still achieved the sales volume of about 80 billion yuan. Along with the slightly adjusted sales strategy in November, it is expected the sales force of Evergrande can extend to 2012." According to Hui Ka Yan, Chairman of the Board of Directors of Evergrande Group, after the high-speed growth in recent years, Evergrande has become a 100 billion yuan magnitude enterprise, and will step into a steady growth period. Evergrande has set the sales target in 2012 at 80 billion yuan, only 14.2% higher than the target in 2011, indicating the rationality and prudence of the management. However, one highlight which is difficult to be erased is that, Evergrande continued to rank first throughout the country by virtue of the sales area of 12.199 million square meters in 2011, with an increase of 54.7% on a year-on-year basis; the released land reserve was 137 million square meters, showing its adequate momentum of sustainable development.
It is Vanke that proposes the concept of a "second half" of the Chinese real estate market; it is Evergrande that proposes the concept of stepping into a steady growth period. With the deep macro-control, the industrial environment of the Chinese real estate market will certainly witness profound and great changes, the industrial integration will bring more opportunities, and the right for the "Four Heavenly Kings" to have their voices heard will be strengthened.
