Small Business Marketing Mistakes to Avoid
NEW YORK, Feb. 6, 2015 /PRNewswire/ -- Marketing is an investment for any company, and if implemented and executed correctly, it provides an opportunity for small businesses to compete with larger organizations for consumer mindshare. In tough economic times like these, as in all times, small bu...
4 Tips to Start a Small Business Newsletter
NEW YORK, Jan. 23, 2015 /PRNewswire/ -- Company newsletters can go a long way in educating and persuading your clients and prospects to work with you. Developing a newsletter program with a solid audience will prove to be a very important component of your marketing strategy and the trick is maki...
The Power of Pinterest: 5 Tips on How to Use Pinterest for Your Small Business
NEW YORK, Jan. 22, 2015 /PRNewswire/ -- Using social media to promote your business online is an affordable option that most small business owners have already incorporated into their overall marketing strategy. However, keeping up with the latest developments in social media and simply staying ...
Partnership with the International Luxury Hotel Association Expands PR Newswire's Reach into the Hospitality Industry
NEW YORK, Jan. 20, 2015 /PRNewswire/ -- International Luxury Hotel Association, the hospitality industry's biggest online influencer and PR Newswire, the industry's largest content distribution network, have announced a partnership to distribute content across each other's respective networks. L...
Boost Your Business: Email Marketing Best Practices
NEW YORK, Jan. 15, 2015 /PRNewswire/ -- While small business owners continue to explore and uncover new ways to grow their business, one tried and tested method that shouldn't be ignored is the ever-powerful email marketing campaign. Email marketing is a cost-effective measurable way to reach an...
Building Your Brand: 3 Content Creation Tips for 2015
NEW YORK, Jan. 9, 2015 /PRNewswire/ -- While small business marketers are putting the finishing touches on their 2015 marketing plans, content creation is one marketing channel that shouldn't be overlooked. With the amount of content that is available in the marketplace on the rise, business owne...
Your 2015 Social Media Strategy: Keep it Simple
NEW YORK, Jan. 8, 2015 /PRNewswire/ -- It's a new year and among the anticipation, predictions and resolutions that are being made, as a small business owner, now may be the time to re-evaluate your social media marketing strategy. In the past year, if you found yourself signing up for countless ...
3 Content Marketing Tips to Use in 2015
NEW YORK, Dec. 18, 2014 /PRNewswire/ -- With 14 days left in the year, now is the time to wrap up your 2015 marketing plan. Much like you plan for other aspects of your business, such as budget, operations and business development, laying the foundation for a comprehensive marketing strategy is k...
Building Your Brand: The Importance of Providing Testimonials and Reviews
NEW YORK, Dec. 11, 2014 /PRNewswire/ -- Small businesses have historically relied on word of mouth advertising to grow and expand their business. But with brand exposure continually becoming vital to stay relevant in today's marketplace, entrepreneurs need to discover and utilize new tools that s...
Customer Engagement: The Next Step in the Customer Service Evolution
NEW YORK, Dec. 5, 2014 /PRNewswire/ -- Now that people are openly sharing their good or bad experiences with brands online, the customer service bar has officially been raised. Small business owners looking to differentiate themselves from their competition must continue to evolve their communica...
4 Ways To Boost Web Traffic Through Unconventional Content
NEW YORK, Nov. 20, 2014 /PRNewswire/ -- Businesses of all types can enhance their brand image and overall marketing efforts by producing and sharing quality content. While many marketers will initially focus their efforts on creating and maintaining a blog strategy, there are other forms of conte...
Building Your Brand: 5 Ways Content Marketing Can Help Build Loyalty
NEW YORK, Nov. 14, 2014 /PRNewswire/ -- Once you've created your marketing strategy, there's no shortage of the different types of content that you can integrate into your plan. From infographics and newsletters to ebooks and case studies, marketers face a difficult challenge determining what st...
Blogging Your Business: Multiple Markets, One Central Strategy
NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Hosting a blog for your business is a great way to provide your customers with educational resources, build brand awareness, and take part in industry conversation. However, if you are selling across several different niche markets, determining an effective...
Myth Busters: Exploring the Relevance of Social Media Marketing
NEW YORK, Nov. 6, 2014 /PRNewswire/ -- While small businesses continue to explore ways to integrate social media into their marketing strategy, mixed messages surrounding the medium continue to flourish, leaving business owners wondering if the time and effort spent is worth the reward. Sorting ...
Content Marketing 101: The Power of a Headline Hook
NEW YORK, Oct. 30, 2014 /PRNewswire/ -- High-quality, relevant content takes time to create, but treating the headline as an after-thought can be the one element that detracts your audience from reading any further. With 8 out of 10 people reading your headline, and only 2 out of 10 people conti...
3 Tips to Put a New Spin on Your Content Development Strategy
NEW YORK, Oct. 23, 2014 /PRNewswire/ -- As the percentage of consumers researching products online continues to rise, the first interaction you are likely to have with a potential customer will be through your website. In order to rank well with search engines and entice your customer to come ba...
9 Ways to Cut Through Clutter to Reach Your Consumer
NEW YORK, Oct. 17, 2014 /PRNewswire/ -- Standing out from the marketing clutter is an even greater challenge for smaller companies looking to break through in the marketplace. The key is finding unique ways to be heard above the crowd and to promote your products and services in a way that your a...
Marketing Your Small Business: Hosting a Business Event
NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Whether you are looking to network, increase your exposure to potential new customers or reconnect with existing customers, hosting an event is an integral part to any marketing strategy. Months of planning and pre-show marketing can attract the right audie...
PR on a Budget: How Small Businesses Can Effectively Use PR and Not Break the Bank
NEW YORK, Oct. 10, 2014 /PRNewswire/ -- Gone are the days when small businesses could rely solely on "word-of-mouth" tactics when looking for new customers and attempting to solidify their brand. With limited marketing budgets, devising a cost-effective communications strategy is oftentimes over...
Drip Campaigns: Educate, Encourage Engagement and Elevate Sales
NEW YORK, Oct. 9, 2014 /PRNewswire/ -- With fierce competition, longer sales cycles and more stakeholders involved in the process, selling in today's market can be rough. Sales reps are continually looking for ways to keep their product top-of-mind with potential customers. Drip campaigns are one...
