Do Your Homework: Top 6 Ways to Prepare for Media Interviews
NEW YORK, Oct. 10, 2015 /PRNewswire/ -- No matter how small the business, a public relations strategy that generates earned media is by far the most impactful way to influence purchasing decisions and solidify the reputation of your organization. Gaining positive news coverage offers higher credi...
Tips to Leverage Mobile Payments in your Marketing Strategy
NEW YORK, Oct. 8, 2015 /PRNewswire/ -- With mobile continually influencing consumer purchasing behavior, small businesses have been quick to learn how a solid mobile marketing strategy can have a significant impact on their business. Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO ...
Should Authors Repurpose their Book Content into an App?
NEW YORK, Sept. 25, 2015 /PRNewswire/ -- With authors continuing to uncover new and unique ways to incorporate digital marketing techniques into their overall book marketing strategy, one tactic to consider is creating a digital companion app that can improve your reader's experience and expand t...
Boost Your Brand's Strategy with Cause Marketing
NEW YORK, Sept. 24, 2015 /PRNewswire/ -- With more than 9 in 10 consumers likely to switch brands to one associated with a good cause1, cause marketing provides a unique opportunity for small businesses to build positive brand awareness, strengthen customer loyalty and employee pride, and make a ...
Content Marketing 101: 3 Tips to Combat Content Blindness
NEW YORK, Sept. 18, 2015 /PRNewswire/ -- With small business brands continually focusing their attention on producing quality content attractive to their target audiences, the stark reality is there isn't enough time in the day to consume a fraction of the content that is created. This begs the q...
10 Easy Steps to Building Your Small Business Website
NEW YORK, Sept. 17, 2015 /PRNewswire/ -- With modern consumers expecting brands to be online, starting a website for your business is a low-cost investment that enables you to reach a wider customer base and helps to establish credibility in the marketplace. Having a well-designed website can be ...
Boost Brand Awareness with Product Launches
NEW YORK, Sept. 11, 2015 /PRNewswire/ -- Taking a new product to market can be a make it or break it experience for small businesses. Effective planning is critical to ensure that the new product attracts new customers and increases revenue, but without a solid sense of timing and with confusing ...
Grow Your Small Business with Solid Storytelling
NEW YORK, Sept. 5, 2015 /PRNewswire/ -- In recent years, content storytelling has provided special value beyond traditional marketing techniques as it allows small business owners to humanize their brand, brings their products and services to life and ultimately increases sales. Contributing auth...
4 Ways to Incorporate Mobile Marketing into a Social Media Strategy
NEW YORK, Sept. 4, 2015 /PRNewswire/ -- With approximately 7 billion mobile users at the end of 20141, mobile marketing presents a unique opportunity for small businesses to deliver unique brand experiences tailored to consumers on-the-go. As mobile usage continues to rise, companies need to reco...
Building Your Brand: 5 Ways to Build Your Speaking Platform
NEW YORK, Sept. 3, 2015 /PRNewswire/ -- Whether you are looking to network, promote your latest book to a fresh audience or reconnect with returning readers, speaking engagements are an integral part to any book marketing strategy. For entrepreneurs turned authors, you can spend a substantial amo...
The 3 Dos of Crisis Communication for Small Businesses
NEW YORK, Aug. 28, 2015 /PRNewswire/ -- Unplanned events can have a devastating effect on small businesses and communicating a key message to your staff, clients and business partners in a timely and accurate manner is essential when a disaster strikes. Every organization needs a plan to enable i...
Building Your Brand: 4 Tools to Season Your Speaking Skills
NEW YORK, Aug. 27, 2015 /PRNewswire/ -- For entrepreneurs turned authors, building a successful public speaking career can directly impact your success as a writer. In today's competitive publishing space, authors need to play a central part on their publicity team and public speaking provides th...
Building Your Brand: Ways to Keep Consumers Engaged with Content
NEW YORK, Aug. 21, 2015 /PRNewswire/ -- The sudden growth and acceleration of content marketing has enabled small businesses -- with limited budgets and resources -- to distinguish themselves in the marketplace by delivering relevant and engaging content to their target audiences. There are seve...
Generate Buzz for Your Brand: Tips on Using Webinars for Book Promotion
NEW YORK, Aug. 20, 2015 /PRNewswire/ -- Publishers and authors are continually looking for ways to expand audience reach through cost-effective promotion tactics that will garner attention and further drive purchasing. The key to making your book discoverable is by clearly defining a promotional ...
Marketing Your Small Business: The Power of Community
NEW YORK, Aug. 13, 2015 /PRNewswire/ -- Despite the recent emphasis on digital marketing strategies, small business marketers understand that the key to creating a solid brand identity that appeals to your audience really begins at the local level. With consumers using local searches to find inf...
PR Newswire Comments on Cyber Theft Announcement
NEW YORK, Aug. 12, 2015 /PRNewswire/ -- PR Newswire commented in response to today's announcement by the U.S. Government of charges against several individuals arising out of the alleged cyber theft of market-sensitive information from commercial news distribution services, including PR Newswire....
9 Questions to Ask Before You Engage with Instagram Influencers
NEW YORK, Aug. 7, 2015 /PRNewswire/ -- As the social community continues to grow and thrive, small business marketers are eager to identify which platforms provide a foundation for high levels of engagement. Instagram is a channel that drives tremendous amount of discoverability and increases bra...
PR Newswire Welcomes Robert Gray as CEO
NEW YORK, Aug. 6, 2015 /PRNewswire/ -- PR Newswire is proud to welcome Robert
Gray as its new Chief Executive Officer, effective August 1, 2015.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7582951-pr-newswire-robert-gray-ceo/
3 Ways to Craft Compelling Content for a B2C Audience
NEW YORK, Aug. 6, 2015 /PRNewswire/ -- B2C marketers are tasked with producing quality content that tells their brand's story, which can increase site traffic, visitors and conversions. Successful content marketing requires a focus on creating quality content, and small business owners must imple...
Tactics to Build a Unified Brand Experience
NEW YORK, Aug. 1, 2015 /PRNewswire/ -- With an increasingly-competitive marketplace, it's no secret that companies of all sizes are struggling with finding their brand's voice while maintaining their current marketing efforts. Budget-conscious and often resource-strapped small business marketers ...
