5 Tools to Help Small Businesses Keep Up with Their Competition
NEW YORK, April 15, 2016 /PRNewswire/ -- Keeping a pulse on market trends is an important growth strategy for owners that are looking to grow their small business. Understanding the competitive landscape is equally important if you are competing in a market that is heavily saturated with alternat...
3 Ways to Measure the Effectiveness of your Small Business Marketing Campaigns
NEW YORK, April 14, 2016 /PRNewswire/ -- As small business marketers begin to map out their next marketing campaign, return on investment (ROI) is one coordinate that shouldn't be missed. In order to evaluate the success of a campaign, marketers will determine what kind of results the program del...
4 Budget-Friendly Tips to Promote your Book
NEW YORK, April 9, 2016 /PRNewswire/ -- The publishing market continues to become increasingly competitive due to the introduction of e-readers and writers now having access to tools that enable self-publishing. With the rise of ecommerce book sales, authors must ensure they have a solid book mar...
4 Tips for Writing Content for a Mobile Audience
NEW YORK, April 8, 2016 /PRNewswire/ -- When developing a mobile marketing strategy, small businesses should customize their content and messaging in order to deliver unique brand experiences to their target audience. An effective mobile strategy can also deliver an abundance of ecommerce opport...
Themes of Smart City China 2016 - "Smart, Green & Humanity"
SHENZHEN, China, April 5, 2016 /PRNewswire/ -- Recently, China's City Planning Meeting closed successfully inBeijing after a 37 year hiatus. The meeting's aim was to accelerate Chinese urban development and at the same time bring significant changes to the urban development as well as the coming ...
5 Ways to Convert Social Media Followers into Sales
NEW YORK, April 1, 2016 /PRNewswire/ -- Small businesses have been quick to
learn how social media can open doors to new audiences, but how can you ensure
your messages drive purchasing behavior from these potential customers?
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Crisis Communication Tips for Small Businesses
NEW YORK, March 26, 2016 /PRNewswire/ -- As a small business owner, you might not have a dedicated PR team equipped to handle a disaster or crisis, but that doesn't mean you cannot arm yourself by putting an executable plan in place before it's needed. For crisis management to be effective, small...
Tips to Effectively Generate Media Buzz for your Small Business
NEW YORK, March 24, 2016 /PRNewswire/ -- Regardless of the shifting and ever-changing social and digital landscapes, earned media is still one of the most cost-effective ways to increase brand awareness, gain access to a larger potential audience and boost your lead generation efforts. PR Newswir...
5 Point Content Creation Checklist for Small Businesses
NEW YORK, March 19, 2016 /PRNewswire/ -- In order to successfully grow your small business, one essential element is the ability to attract and then retain a large satisfied customer base. One way to achieve this is by developing and then implementing a compelling content marketing strategy, but ...
7 Email Marketing Best Practices
NEW YORK, March 18, 2016 /PRNewswire/ -- If executed correctly, email marketing has the potential to increase the value of your customer relationships while also converting new prospects. If you are a small business owner that is utilizing this budget-friendly tactic, you realize that your custom...
5 Small Business Marketing Trends for 2016
NEW YORK, March 17, 2016 /PRNewswire/ -- Uncovering relevant marketing trends and learning how to apply them to your small business marketing strategies can be quite the challenge in today's competitive landscape. With the ebb and flow of new marketing channels cropping up, how can businesses id...
Has Digital Marketing Replaced Traditional Marketing?
NEW YORK, March 4, 2016 /PRNewswire/ -- To stay relevant and visible during the ongoing evolution of digital marketing, small business owners must leverage the new opportunities and technologies to promote their brands through online channels. Logo - http://photos.prnewswire.com/prnh/20110831/NY...
4 Ways Leveraging Mobile Payments can Grow your Small Business
NEW YORK, March 1, 2016 /PRNewswire/ -- Incorporating mobile payments into your small business is an easy way to position your brand as one that puts its customers first. Half of Americans own a smartphone, and as consumers become increasingly reliant on the convenience these devices offer, busin...
25 Content Ideas for your Next Small Business Press Release
NEW YORK, Feb. 26, 2016 /PRNewswire/ -- For small businesses looking to enhance their online and media visibility, the press release is a cost-effective public relations tool that can boost your brand's profile with both the media, as well as your target audience directly. The press release is a...
6 Ways to Use Breaking News to Build Buzz Around Your Small Business
NEW YORK, Feb. 20, 2016 /PRNewswire/ -- Many small business marketers have the flexibility to accommodate opportunities in real-time in order to promote their latest product or service. While dozens of businesses have incorporated breaking news into their marketing mix, there may still be confusi...
Beginner's Guide to Developing Personas in your Marketing Strategy
NEW YORK, Feb. 19, 2016 /PRNewswire/ -- For a small business owner with limited budgets, your time and money is best spent executing marketing campaigns that reach the right customer at the right time and, of course, with the right content. One way to accomplish this is by incorporating buyer per...
Prepared to Protect the Next Billion Mobile Devices from Cyber Attack? Dino Dai Zovi of Square to Keynote Black Hat Asia 2016
SAN FRANCISCO, Feb. 16, 2016 /PRNewswire/ -- Today, Black Hat, the world's leading family of information security events, announced thatDino Dai Zovi, Mobile Security Lead for Square and renowned security researcher, will keynote Black Hat Asia 2016. With more than 15 years in red teaming, penetr...
MM&T Organisers Welcome Zimbabwean Tanners
HONG KONG, Feb. 16, 2016 /PRNewswire/ -- The Organisers of MM&T 2016
4 Long-Form Content Creation Tips
NEW YORK, Feb. 12, 2016 /PRNewswire/ -- In today's evolving online world, small
business marketers must be cognizant of spam folders, search algorithm updates
and attention spans in their content creation efforts.
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4 Ways Small Businesses can Improve their Customer Service
NEW YORK, Feb. 11, 2016 /PRNewswire/ -- The digital landscape has provided a common outlet for consumers to voice their complaints or praise about a product or service. This provides a unique opportunity for businesses – especially small businesses – to become more efficient and responsive when t...
