Increase Brand Visibility with Evergreen Content
NEW YORK, July 31, 2015 /PRNewswire/ -- Keeping your brand relevant is an essential step in the small business ladder to success. One of the best ways to improve brand visibility and relevancy in today's digital age is by providing consumers with compelling content on your business website. Everg...
5 Ways to Craft a Compelling Media Pitch
NEW YORK, July 30, 2015 /PRNewswire/ -- Generating press coverage can be a challenge for most business owners – big and small. With a flooded media landscape, how can you connect with the journalists who matter in your market and ensure your pitches are being received and actually read? Logo - h...
Take Your Small Business to the Next Level by Optimizing its Processes
NEW YORK, July 29, 2015 /PRNewswire/ -- All businesses, big or small, are continuously looking for ways to improve and expand their brand. For many small businesses, staying consistent and optimizing day-to-day operations and processes are a perfect next step to take for continuing growth. It may...
6 Ways to Step Up Your Book Marketing Game
NEW YORK, July 16, 2015 /PRNewswire/ -- Publishing a book is a great way to increase your credibility and expert status and provides the opportunity for exposure to new audiences. To make the most of these efforts, authors need to set a book marketing strategy that guides these practices. Marketi...
5 Ways Small Businesses Can Shift to Responsive Web Design
NEW YORK, July 2, 2015 /PRNewswire/ -- The increased use of smartphones around the world has put the Internet and everything that comes with it within the palm of your hand. With the ease and convenience that mobile Internet usage brings, responsive Web design is vital in keeping your mobile user...
UBM Acquires Global Sources' Stake in eMedia Asia
LONDON, July 1, 2015 /PRNewswire/ -- 100% ownership of the business adds attractive China International Optoelectronic Expo to UBM's portfolio of events in China UBM plc (LSE: UBM) today announced that it has acquired Global Sources Ltd.'s 60.1% interest in eMedia Asia Limited ("eMediaAsia"). ...
PR Newswire's 3 Cs of Award-Worthy Content Marketing
NEW YORK, June 26, 2015 /PRNewswire/ -- Like your favorite movie, quality content requires the perfect combination of elements to get noticed when awards season rolls around. And while your content is unlikely to feature sought-after actors and an emotional plot full of dramatic twists and turns,...
The Content Mix: Serving up Unique Content with a Twist of Budget-Friendly
NEW YORK, June 25, 2015 /PRNewswire/ -- While savvy small business owners continue to focus their attention on producing quality content that brings awareness to their brand, what will distinguish the successful marketers is the ability to identify unconventional content formats that helps to str...
Social Media for Small Business: 8 Tips for Managing Social Media Marketing
NEW YORK, June 19, 2015 /PRNewswire/ -- While it should come as no surprise that social media has risen to become a powerful branding tool for small businesses, marketers often wonder if the rewards outweigh the challenges, and if so, how can you maintain your efforts with the limited resources a...
Building Your Online Brand: 4 Steps to Increase Your Blog's Popularity
NEW YORK, June 18, 2015 /PRNewswire/ -- From driving website traffic to identifying new audiences and to generating leads, a company blog has quickly risen to become the cornerstone of any content marketing strategy. Developing a blogging strategy to achieve your small business objectives has nev...
Tactics, Tools & Tips: Social Media Marketing Best Practices
NEW YORK, June 12, 2015 /PRNewswire/ -- With new social platforms emerging on a weekly – and sometimes daily – basis, the way brands use social media must continue to evolve. Not all social media platforms are created equal; with each of these platforms having very different users and audiences, ...
Boost Your Business: Should Small Businesses Adopt Wearable Technology?
NEW YORK, June 11, 2015 /PRNewswire/ -- As the interest of wearable technologies by consumers continues to grow, small business owners are beginning to collect data that can uncover how they can leverage these platforms in order to support their brand's products and services. While they may be t...
Content Marketers: Add Value to Your Content With Subject Matter Experts
NEW YORK, June 5, 2015 /PRNewswire/ -- In recent years, content marketing has taken off as a way for brands to drive interest in their products and services. Rather than relying on traditional news outlets for media coverage, brands are connecting directly with their audience by producing relevan...
Blogging Your Business: Importance of Consistent Blog Maintenance
NEW YORK, May 29, 2015 /PRNewswire/ -- Incorporating a company blog into a small business marketing strategy can be an effective way to distinguish your company from the competition, position yourself as a thought leader and promote brand awareness within your audience. While consistently creatin...
Stepping into a Reporter's Shoes: Top Ways that Journalists Use Social Media
NEW YORK, May 28, 2015 /PRNewswire/ -- With social media becoming so prevalent and for journalists who can't be everywhere at all times, these platforms have become an invaluable tool for reporters and they continue to change the way that news is gathered and consumed. Journalists have adapted qu...
9 Book Promotion Tips that Lead to More Sales
NEW YORK, May 22, 2015 /PRNewswire/ -- The process of writing and publishing a book can be likened to that of a relay race: the first leg is spent researching and writing your book – which can take months if not years to complete – and the last leg – one that can be the most tiring as you approac...
5 Tips for Using Data Analytics to Grow Your Small Business
NEW YORK, May 21, 2015 /PRNewswire/ -- Small Business marketers have long been aware of the importance of compiling customer analytics - how else can you gain useful insight into the minds of your consumers and uncover ways to better support your company? There are many different ways that small ...
Boost Your Business: 3 Ways to Track Influencer Marketing
NEW YORK, May 15, 2015 /PRNewswire/ -- Given that social media has enabled peer recommendations to play a much larger role in purchasing decisions, incorporating influencer engagement as part of your small business growth strategy is an excellent way to increase brand awareness and drive discove...
The 5 Ingredients of a Small Business Marketing Plan
NEW YORK, May 14, 2015 /PRNewswire/ -- While a business plan helps to map out the direction for your small company, a well-executed marketing plan helps you to understand how to get there by providing detailed steps on ways to create brand awareness, increase sales and solidify customer relations...
Power of the Press Release: 4 Components Your Press Releases Can't Do Without
NEW YORK, May 8, 2015 /PRNewswire/ -- The press release remains one of the most effective and efficient ways to disseminate news to the press and to be discoverable by people looking for information about your company. The influence of the press release has also never been greater and should be a...
