5 B2E Best Practices for Small Businesses
NEW YORK, Feb. 6, 2016 /PRNewswire/ -- The business-to-employee (B2E) marketing approach is arguably one of the easiest ways for small businesses to authentically build long-lasting brand advocacy. Connecting your employees with the brand is not only good for the company, but good for the employe...
The 4 Alternative Social Media Networks that Small Businesses Should Consider
NEW YORK, Feb. 5, 2016 /PRNewswire/ -- For small businesses, one key benefit of leveraging social media marketing is the fact that it allows a two-way conversation between brands and their audiences. If you are not currently on any social media platforms, chances are a large portion of your targ...
Email Marketing: The Core Component of Small Business Marketing
NEW YORK, Jan. 30, 2016 /PRNewswire/ -- With measurable ways to reach and retain customers and increase brand awareness, the ever-powerful email marketing campaign is one marketing tactic that shouldn't be overlooked. In his debut article, PR Toolkit contributing authorEric Krattenstein explains ...
The 3 Don'ts for Mobile Marketing
NEW YORK, Jan. 29, 2016 /PRNewswire/ -- Mobile marketing allows businesses of all sizes to deliver unique brand experiences to audiences on-the-go. In an effort to help small business marketers better understand how to develop mobile tactics that will resonate with your audience, Chief Marketing ...
10 Ways Small Businesses Can Improve the Lead-Generating Power of Their Website
NEW YORK, Jan. 28, 2016 /PRNewswire/ -- From creating an effective design and layout to creating and producing relevant content, developing a small business website can require months of crucial preparation. During this time, how will you build a site that encompasses all the elements necessary f...
Should Small Businesses Utilize Emojis in Online Marketing?
NEW YORK, Jan. 23, 2016 /PRNewswire/ -- Many small businesses have resolved to increase their online marketing efforts in 2016 in order to build awareness and boost their brand's profile. From creating a company blog to establishing a presence on social media, there are several strategies to expl...
Book Marketing 101: 6 Best Practices of Book Promotion
NEW YORK, Jan. 15, 2016 /PRNewswire/ -- As a small business owner turned author, you've spent months writing your book and are ready to move onto the next project. However, your work isn't going to promote itself, so what's an author to do if they have little-to-no experience with book marketing?...
4 Principles of a Compelling Call to Action
NEW YORK, Jan. 14, 2016 /PRNewswire/ -- Your small business marketing content
hasless than 15 seconds
Event Marketing 101: The 3 Stages to Event Promotion
NEW YORK, Jan. 9, 2016 /PRNewswire/ -- For a budget-conscious small business owner, hosting a live event can be an extremely effective marketing tactic that boosts brand exposure, strengthens existing customer relationships and increases inbound leads. Organizing and holding an event takes time a...
2016 Resolution: Coordinate a Small Business Co-Marketing Campaign
NEW YORK, Jan. 8, 2016 /PRNewswire/ -- For small businesses chasing success, leveraging a co-marketing campaign should be at the top of every 2016 to-do list. By partnering with like-minded companies, this relationship-building strategy provides unique opportunities for cost-savings and increased...
4 Steps to Creating a Holiday eBook
NEW YORK, Dec. 18, 2015 /PRNewswire/ -- For self-published authors, the holidays can provide a strategic opportunity for your eBook marketing efforts. With the general population actively searching for unique items to complete their shopping lists, getting creative with your eBook marketing can p...
Weighing the Pros and Cons of Small Business Holiday Sales Strategies
NEW YORK, Nov. 21, 2015 /PRNewswire/ -- The holiday season is an ideal time to reflect on what your small business has accomplished throughout the year, but it's also an opportune time to leverage the holiday promotional season in order to drive new leads, increase sales and build brand awareness...
5 Most Common Media Relations Pitfalls
NEW YORK, Nov. 20, 2015 /PRNewswire/ -- Securing earned media coverage can be a powerful way to reach a large communal audience and gain critical exposure, but if the media pitch is handled incorrectly, your small business may suffer. To secure valuable press coverage, PR Toolkit contributing aut...
5 Affordable Ways to Gain Brand Exposure
NEW YORK, Nov. 13, 2015 /PRNewswire/ -- Small business owners continue to leverage unique marketing opportunities that allow them to compete with the major players in their industries—even without the luxury of big budgets. However, they may not be aware of the cost-effective options that are ava...
5 Ways to Stretch your Small Business Marketing Budget
NEW YORK, Nov. 12, 2015 /PRNewswire/ -- Small business marketers invest valuable time, money and resources to boost their brand credibility and attract new customers, but these tactics don't need to break the bank. By incorporating a few of the marketing ideas for small businesses offered in the ...
6 Reasons to Leverage Mobile Marketing in your Small Business
NEW YORK, Nov. 7, 2015 /PRNewswire/ -- Incorporating mobile marketing into your overall small business marketing plan can be imperative to the success of your business. Business owners shouldn't fear the cost or complications of mobile technology since this tactic allows you to reach a highly ta...
Video Marketing Tips and Strategies for Small Businesses
NEW YORK, Nov. 4, 2015 /PRNewswire/ -- According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words. As a resource-strapped small business marketer, video marketing can be the single most practical use for your marketing time and energy. Effective vide...
One Surprisingly Simple Way to Promote your Book
NEW YORK, Oct. 30, 2015 /PRNewswire/ -- If there's one eternal question for a small business owner turned author, it's "How can I sellmore books?" While word-of-mouth tactics have worked in the past, authors are increasingly challenged to uncover nontraditional ways to increase book sales. PR Too...
Changing with the Seasons: Tips to Realign Your Small Business Marketing Strategy this Autumn
NEW YORK, Oct. 29, 2015 /PRNewswire/ -- As the weather changes with the seasons, many small businesses use this cyclical time as an opportunity to refocus their marketing strategies for the remainder of the year. This opportunity is essential for staying relevant, boosting growth and maximizing...
How to Measure the ROI on your Small Business Website
NEW YORK, Oct. 15, 2015 /PRNewswire/ -- After months of crucial preparation and tireless execution, you've launched your small business website and are now ready for the sales to roll in. At this stage how can you manage your website's progress and analyze the data in a way that results in captur...
