2014 PR Newswire Communication Awards Announced
SHANGHAI, Dec. 9, 2014 /PRNewswire/ -- The 2014 PR Newswire Communications Award Ceremony was held on November 27 in Shanghai with the announcement of the award winners. The Canton Fair, Huawei, Honeywell (China) Co., Ltd. and Air China were named as winners of the 2014 Grand Annual Award. The PR Newswire Communications Awards were designed to raise awareness of news-centric content communications among companies and to promote best practices through the recognition and support of the finest examples of corporate communications. This is PR Newswire's third large-scale communications awards event following on the heels of the successful Corporate Multimedia Communications Awards in 2012. In line with the transformative trends underway in the world of media and the rapid growth of mobile internet, the Best News Media Communications Award and Best Mobile Communications Award were two new additions to this year's Corporate Awards category, while the Best Original Media Content and Best Influential Media Awards were two new additions to the Media Awards Category. The Award Ceremony was held as a part of the 2014 PR Newswire Summit. Over 400 public communications and marketing specialists attended the summit, and 16 guest speakers expressed their views on some of the hot topics in the world of communications. The 2014 PR Newswire Communication Award winners and presenters: (From left to right) Chen Yujie, Senior Vice-President of PR Newswire Asia Pacific; Liu Jianjun, Deputy Director and Vice-President of China Foreign Trade Centre Group); Wong Puishing, Senior Marketing Manager, Brands at Huawei Enterprises. The 2014 PR Newswire Communication Award winners and presenters: (From left to right) Royce Shi Zhenyuan, Vice-President at PR Newswire Asia Pacific; Wang Ping, Frequent Flyer Project Manager of the Marketing Department at Air China’s Eastern China Marketing Centre; Zhang Yong, Senior Manager of Corporate Communications at Honeywell (China) Co., Ltd. 2014 PR Newswire Communications Awards winners: Grand Annual Award Best New Media Communications Award Huawei NASDAQ:KZ Canton Fair Wanda Hotels & Resorts Co., Ltd. Air China Unilever Honeywell (China) Co., Ltd. haowu.com Ctrip Corporate Travel Best Global Communications Award Hainan Airlines Excellent Communications Award Ja Solar Holding Co.,Ltd. NSFOCUS Information Technology Co., Ltd. GAC Motor China Hi-Tech Fair Transfer Centre Jereh Oilfield Services Group Co., Ltd. Intertek Jin Jiang International Hotels Management Company Wuxi Suntech Power Co., Ltd. Changzhou National Hi-Tech District QingCloud Bureau Veritas Best Original Content Media Award Lee Kum Kee (China) Trading Limited finance.sina.com.cn Maxthon BT Media yicai.com Best Influential Media Award mycaijing.com.cn ifeng.com yuedu.163.com finance.qq.com iresearch.cn xueqiu.com eguan.cn Sohu news chem99.com toutiao.com chinabyte.com Best Mobile Communications Award Best Communication ROI Award TUV Rheinland Greater China Starwood Hotels & Resorts D-Link TUV SUD JD.Com Tuniu.com Ximalaya FM Hilton Worldwide Millward Brown JALA Group Co. 3M China Limited SGS-CSTC Standards Technical Services The Canton Fair won the 2014 Grand Annual Award. When receiving the award, Deputy Director and Vice-President of China Foreign Trade Centre (Group) Liu Jianjun said, "The Canton Fair, which has over 50 years of history and is held twice in a year in the spring and autumn, is the world's largest trade show. The Canton Fair is an important barometer reflecting the latest trends in China's foreign trade, as well as an important channel for small and medium-sized enterprises allowing them to make their breakthrough into international markets. We have been collaborating with PR Newswire in terms of news release distribution for many years and the performance has been outstanding. I would like to take this opportunity to thank PR Newswire and everyone here for their important help to and interest in the Canton Fair". Mr. Liu said the 117th Canton Fair will kick off in the spring of next year and he warmly invited the press and all guests in attendance. Hilton Worldwide was awarded the 2014 Best Communications ROI Award. Hilton Greater China PR Manager Pan Xiaoxiao said she felt honoured in receiving the award from PR Newswire. "Hilton Worldwide has been operating in China for more than 25 years. PR Newswire and other media organisations have been supporting and helping Hilton ever since we first started. As the communications and media industries keep evolving, we believe that our continuing cooperation with PR Newswire, the leading communications service provider, will enable Hilton to continue to be the benchmark in its industry". At the ceremony, held at The Portman Ritz-Carlton Hotel in Shanghai, award presenters included Editor-in-Chief of Forbes China and forbeschina.com Zhou Jiangong, Deputy Editor-in-Chief of bundpic.com Zeng Jing, President of the American Chamber of Commerce in Shanghai Kenneth Jarrett, Senior Vice-President of Edelman (China) Group Tony Tao Yumin, PR Newswire Asia Pacific's Senior Vice-President and Vice-President, Chen Yujie and Royce Shi Zhenyuan respectively, Sales Director Li Wei and Media Development and Distribution Director Liangkun. PR Newswire Global: http://www.prnewswire.com PR Newswire Asia: http://www.prnasia.com Photo - http://photos.prnasia.com/prnh/20141202/0861409119-a Photo - http://photos.prnasia.com/prnh/20141202/0861409119-b Logo - http://photos.prnasia.com/prnh/20141202/0861409119LOGO PDF - http://photos.prnasia.com/prnk/20141209/8521407375PDF For more information, please contact: PR Newswire Marketing Department China +86-21-8017-9527 marketing@prnasia.com Asia Pacific +852-2572-8228 asia.marketing@prnasia.com About PR Newswire PR Newswire is the global leader in innovative corporate communications services, enabling corporations and organisations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, measurement and information disclosure and investor communications services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. PR Newswire pioneered the commercial news distribution industry in 1954. The firm connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries and regions across North and South America, Europe, Asia, and the Middle East. Source: PR Newswire Related Links: http://www.prnasia.com http://www.prnewswire.com
2014 PR Newswire New Communication Annual Summit Successfully Held in Shanghai
SHANGHAI, Dec. 9, 2014 /PRNewswire/ -- The 2014 PR Newswire New Communication Annual Summit was successfully held on November 27 in Shanghai. The Summit invited 16 media, public relations and communications professionals, and featured four keynote speeches, two roundtable discussions and one dialogue. The main theme of the summit was the challenges and responses to those challenges facing the corporate communications sector. Over 400 PR and marketing specialists from both the client as well as the agency side attended the summit and benefited from the ideas shared by the speakers. The winners of the "2014 PR Newswire Communication Awards" were also announced at the summit. Some of the speakers sharing their ideas: Zhou Jiangong, Editor-in-Chief, Forbes China; Geoff Li Guowei, Director of Communications & Brand, GE Greater China; Marina Wu Liang, Director of Communications and Sustainability, Unilever North Asia; Wendy Wu Yiqin, Vice-President of Marketing, Ecolab China; Misha Lu, Marketing Director at TUV SUD Greater China; and Tony Tao, Co-President at Edelman China Technological developments overturn traditional media In 2014, new changes took place in the communications sector, as new media forms emerge and technologies evolve. When commenting on the development of the media sector, Zhou Jiangong, Editor-in-Chief, Forbes China, said "the biggest driver for the changes in the media sector is technology". In this technological process, media readers are no longer "readers", but users. As users tend to keep up with the latest technology upgrades, these evolutions in technology will serve to overturn the standing of traditional media as infomediary. Zhou Jiangong said that the technology revolution is targeted at content rather than at the technology itself. Information is not equal to content and content is the more valuable form of information in the era of information overload. Media professionals will take the daring step of abandoning the traditional media value chain and focus more on the transmission of content. New media professionals will not be able to bring the media sector back to its previous era of glory, but will rather become content-oriented technology geeks. Multinationals seek to transform their brand as they explore new channels Commenting on the brand transformation of multinational companies, Geoff Li Guowei, Director of Communications & Brand, GE Greater China, proposed three venues as solutions, "thought leadership, content distribution and the employer brand". He also pointed out that it is important to reach a consensus on a multinational company's position in the marketplace, for example, whether it intends to present itself as a global or a local player, and to mobilize its employees, encouraging them to speak up for their companies. Commenting on the attempts by multinational companies to explore social media, Marina Wu Liang, Director of Communications and Sustainability, Unilever North Asia, shared their practices. Unilever views WeChat as a good social tool for employee communication and care, while taking Weixin as a media channel for employees to announce and participate in major corporate events. It has always been a challenge to measure the return on investment (ROI) of B2B corporate communications. Attendees from two multinational companies expressed their opinions: Wendy Wu Yiqin, Vice-President of Marketing, Ecolab China, said, "The measurement of ROI must be associated with a company's sales target, while customer awareness and sales engagement are also important factors". However, Misha Lu, Marketing Director at TUV SUD Greater China, said that it is hard tosay profit growth comes solely from sales as the sales cycle can be quite drawn out. It is even more difficult to persuade management at technology firms to even realise the difficulties and challenges encountered by their public relations, let alone articulate what those challenges are. Li Guowei expressed this opinion by citing what is involved in the act of courtship of a woman one is attracted to as an example. To change or not to change? Transformation and regression of public relations communications This roundtable discussion was hosted by Janet Carmosky, Senior Director at Burson-Marsteller. Yan Yuelong, Director of Communications at JD.COM, Henry Zhang Chengwei, Director of Corporate Communications Greater China at Hilton Worldwide, Ella Xu Kejie, Director of Communications at Johnson Controls BE China and Xi Qing, Senior Director of Communications at Pfizer China, participated in the discussion. Roundtable discussion: The participants, from left to right, are Yan Yuelong, Director of Communications of JD.COM, Henry Zhang Chengwei, Director of Corporate Communications Greater China of Hilton Worldwide, Xi Qing, Senior Director of Communications of Pfizer China, Ella Xu Kejie, Director of Communications of Johnson Controls BE China, Janet Carmosky, Senior Director of Burson-Marsteller Yan Yuelong said that there are no fundamental changes and differentiations between new and traditional public relations. However he noted that while both represent the ways by which companies transfer information through designated channels, several of the links in the communications chain have changed completely. Henry Zhang Chengwei said, "Content, channels and methodology are the trinity of public relations communications". The standards that define these three terms vary depending on the audience and on the industry. Xi Qing, on the other hand, felt that public relations has not deviated from the norm, neither has it reached an alarming state of regression. However, it is important for public relations practitioners to learn to adapt to the changes. In Ella Xu Kejie's opinion, content is king will continue to prevail, be it in the past or in the present. B2B companies can learn from their counterparts in the B2C industry for content creation ideas. The keywords for corporate communications in 2015 This roundtable discussion was hosted by Niu Zhijing, Deputy Editor-in-Chief of China Business News. Four guests shared the keywords that express their respective outlooks on corporate communications for 2015. Roundtable discussion: The participants, from left to right, are Niu Zhijing, Deputy Editor-in-chief, China Business News, Chen Tejun, Director of Public Relations at BY-HEALTH, Joe Yu Zhuping, Managing Director of H-Line Ogilvy in China, Lydia Lu Rong, Vice-President of Communications for Asia high-growth region at Honeywell and Li Jing, Business Development Director at PR Newswire. The keywords for Chen Tejun, Director of Public Relations at BY-HEALTH are connections, community, cross-boundaries and alliances, while those for Lydia Lu Rong, Vice President of Communications for Asia high-growth region at Honeywell, are topics, shaping, growth and talent. Joe Yu Zhuping, Managing Director of H-Line Ogilvy in China selected everywhere, focus and aggregation as his keywords. As for Li Jing, Business Development Director at PR Newswire, his keywords are content is king, channels and credibility. The forum also invited Tony Tao, Co-President at Edelman China, who shared his experience and case study in crisis management in the new media era. The winners of the "PR Newswire 2014 Communication Awards" were also announced at the summit. Thirty-five companies, including several multinationals, privately-held firms and new technology companies, as well as 14 media outlets, won awards in the categories for Best Global Communications, Best New Media Communications, Best Communication ROI, Best Mobile Communications, Best Influential Media, Best Original Media Content, Outstanding Communications and the Grand Annual Award. For more information about the summit, please visit: http://www.prnasia.com/prnewswire-summit-2014 Photo - http://photos.prnasia.com/prnh/20141202/0861409096-a Photo - http://photos.prnasia.com/prnh/20141202/0861409096-b Photo - http://photos.prnasia.com/prnh/20141202/0861409096-c Logo - http://photos.prnewswire.com/prnh/20110527/CN10234LOGO-b PR Newswire's official blog on Sina Weibo: http://weibo.com/prnewswireasia PR Newswire's blog "Speaking about communications" on Sina Weibo: http://weibo.com/prnews PR Newswire's Asia website: http://www.prnasia.com PR Newswire's social media channels: http://facebook.com/prnewswireasia ; http://linkedin.com/company/pr-newswire-asia ; http://twitter.com/PRNAsia PR Newswire's Global website: http://www.prnewswire.com For more information, please contact: PR Newswire Marketing Department China +86-21-8017-9527 marketing@prnasia.com Asia Pacific +852-2572-8228 asia.marketing@prnasia.com About PR Newswire PR Newswire is the global leader in innovative corporate communications services, enabling corporations and organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, measurement and information disclosure and investor communications services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. PR Newswire pioneered the commercial news distribution industry in 1954. The firm connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries and regions across North and South America, Europe, Asia, and the Middle East. Source: PR Newswire Related Links: http://www.prnasia.com/prnewswire-summit-2014 http://www.prnasia.com
Intuitive Reporting for Busy Communications Professionals
PR Newswire's Visibility Reports are enhanced to produce a more streamlined user experience which is unmatched by other newswires. HONG KONG, Nov. 18, 2014 /PRNewswire/ -- One of the biggest challenges Marketing and PR professionals are facing is measuring results of their campaign effort; however with new technology advancing and the big boom of social media, there are more and more tools and resources to help make their jobs easier. For press release efforts, PR Newswire's Visibility Reports offer communications professionals insights into how their releases are resonating with the specific audiences they have targeted with their news. Most importantly, Visibility Reports helps determine their return on newswire investment (ROI). PR Newswire Visibility Reports offer innovative analytics (i.e., Industry Benchmarks, human views versus webcrawler hits) and a breadth of data (i.e., media views, organization views, etc.) which is unmatched by other newswires. PR Newswire launched a new version of the Visibility Reports (VR3) recently, which was developed to further streamline the interface for clients, making the reports easier to navigate, understand and share. Here are some of the key new features: Fewer tabs, more value: The reporting sections have been reorganized and the number of reporting sections (tabs) has been reduced from eight to five (Overview, Distribution, Traffic, Audience, Engagement) to provide an easier progression through the data. PR Newswire’s New Visibility Reports streamlined into five intuitive tabs. Visuals: VR3 debuts new and enhanced dynamic graphics -- telling the story of clients' release results in the blink of an eye. Many of the metrics will also feature updated "mouse over data," providing additional background on the statistics displayed. Enhance Exports: Export and sharing options will now include the option to download visuals in a variety of formats (PNG, JPG, PDF and SVG Vector image). It will be easier than ever to incorporate Visibility Reports' data and graphics in clients' own custom reports. Key Metrics or Detailed Analysis? Your Pick: Some customers just want key metrics while others like detailed analysis. So to satisfy everyone, the new report tabs have the key metrics highlighted right at the top of the page, a summary section showing a visual breakdown of the data, and all the details in expandable tables with pie graphs where appropriate. Greater Integration of Multimedia: VR3 now shows data on traffic to customers' multimedia assets with all the other traffic data. Hence there is no separate multimedia tab and these views, plays and downloads can be found in the Traffic tab. New format of VR reports email: The emails will contain more metrics such as: Content & timing: Instead of focusing solely on the results of PR Newswire syndication network, the new email reports will include a sprinkling of data from throughout VR3. Clients will be able to choose to receive emails at the following intervals after distribution: 2 hours (default); 24 hours (optional), 48 hours (default), 5 days (default) & 30 days (default). As such, the emails that PR Newswire sends out with these links can be referred to by the time frame of the email delivery, as in the 2-hour report, the 24-hour report, etc. The subject line: The new subject line will display the headline of the release, along with the timing of the report. Example: WowLighting Exposes LED Myths... PR Newswire 2 hour report. The number of links: Instead of sending ALL online postings, VR3 will send the top 25 online postings for arelease, based on visitors per day, however clients will always be able to view all postings by simply clicking on the Instant Access link in the email or via the new Distribution tab within the Visibility Reports platform. An example of a new VR3-2 hour email To learn more about VR3, please contact our client services team at +852-2572-8228 or email us athkcs@prnasia.com. About PR Newswire: PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Photo - http://photos.prnasia.com/prnh/20141117/8521406874-a Photo - http://photos.prnasia.com/prnh/20141117/8521406874-b Source: PR Newswire Related Links: http://www.prnasia.com
Be the Video Content to Build Brand Engagement
-PR Newswire held its first Singapore Media Coffee this year on 24 October 2014, with the topic of "Building Brand Engagement through Online Video". HONG KONG, Oct. 30, 2014 /PRNewswire/ -- For the past year, tremendous growth has been witnessed in online video creation and distribution. With the explosion of YouTube stars, Facebook's video-friendly newsfeed, and the viral sensation of the ALS ice bucket challenge, 2014 has proven to be the year of video. In addition, a new Vidyard poll confirms that the use of video is not just for entertainment or awareness value, but also as a legitimate source of revenue. According to the results, 71 percent of participants confirmed that video was better at driving conversions than other types of content such as text and photos. While we know including videos in content marketing increases brand engagement, do brands get it right every time? Neal Moore emphasizing the need of using online video to build brand engagement Speakers of the event (Left to Right): Neal Moore, John O’Callaghan and Royce Shih Last Friday, PR Newswire organized its third Media Coffee event for 2014 in Singapore and invited Neal Moore, Co-Founder & CEO of Click2View Asia and John O'Callaghan, Director of Publishing & Partnerships Southeast Asia of Edelman to share their insights on how to create compelling videos to capture audience attention and how PR and marketing professionals could better utilise their multimedia content in this changing media landscape.Royce Shih, Vice-President, Asia Pacific Sales & Marketing of PR Newswire, who was also a speaker at the event, discussed the importance of having a strategy to distribute branded news and content, with tips and case studies of how video content could be better amplified. An archived video of the event is available here upon registration. "We are glad that the last Media Coffee event for 2014 was held in Singapore with the support from Click2ViewAsia and Edelman", says Royce. "Singapore is our key market and with its stable and positive economy and political outlook, we believe our business in Singapore will continue to grow and in fact we are expanding our local team to support our growing clientele base and partners". "It's not about selling newspapers. It's about getting eyeballs onto your stories". John O'Callaghan opened the event by sharing his views on how communications professionals could make their content stand out with the following tips: In the new media ecosystem, offer newsworthy content that is searchable and shareable that would be useful to journalists and the public. Media is multi-faceted. One size does not fit all. Get to know media outlets and journalists: find out what topics they are working on. When pitching to journalists, keep the message concise and short. Think visually, adding photos/videos that would help to sell the story. Why online video? It's where the audience is. The next speaker Neal Moore discussed how to create compelling videos as well as how to build life-time audience relationships. Key takeaways include: Make your case for online video to the management team: use research and whitepapers. Define the types of videos you want to make and what makes them engaging. Create a set of news values. Decide how you want to make your videos and who with. Ensure you have a ring-fenced budget for amplification. Measure, analyze and optimize. Create visual stories that stand out from the crowd. The final speaker Royce Shih discussed how brands could amplify content through the use of multimedia: The media landscape has changed, and PR and Marketing professionals should adapt their focus on the channels on which their customers are spending most of their time. Earned media that will propel your communications efforts to the next level. Use multimedia and visuals to be successful in earned media. Have an organized content strategy and editorial calendar. Syndicate and distribute your multimedia content to reach a wider audience. Amplifying = Storytelling + Distribution Follow us on Facebook, LinkedIn or Twitter @PRNAsia for more post event photos, materials and video clips. About Media Coffee: The goal of the Media Coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage, informing them on effective targeting of journalists within their sector, and how to build a mutually beneficial relationship. About PR Newswire: PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com Photo - http://photos.prnasia.com/prnh/20141030/8521406377-a Photo - http://photos.prnasia.com/prnh/20141030/8521406377-b Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Source: PR Newswire
Communications Professionals Learn How to be a Better Brand Storyteller
PR Newswire held its first media coffee event in Malaysia on June 6, 2014 with the topic "Brand Storytelling: how to maximize the impact of your press releases". HONG KONG, June 18, 2014 /PRNewswire/ -- The competition to get noticed by the press is fiercer than ever. What can brand storytellers leverage to better communicate with the media? At PR Newswire Media Coffee in Kuala Lumpur, three expert speakers from the media industry shared their insights and views on how to maximize a brand's visibility in today's changing media landscape. The event attracted an eclectic mix of communicators from companies such as agency Hill & Knowlton, 123RF and Royal Selangor that became highly engaged with the event. An archived video of the event is available here upon registration. Top Right: (Left to right) Speakers: Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia, Joshua Cohen, Vice President of Content Licensing & Distribution of PR Newswire based in New York and Freda Liu, Certified Professional Coach, a producer and presenter, BFM 89.9. Top Left: Q&A session, one participant asked how to make content interesting enough to get the attention of the press. Bottom Left: Participants of the event engaged with Joshua sharing how to write a better press release. "We are delighted to have successfully organized the first media coffee event in Malaysia with BFM 89.9's support," says Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia. "Since the opening of PR Newswire's operation in Malaysia in early 2013, our Kuala Lumpur office has not only expanded our distribution network in Malaysia, but has also been supporting more than 60 clients. We are looking forward to working with more media partners and clients in Malaysia." Press Releases Still Matter Joshua Cohen, Vice President, Content Licensing & Distribution of PR Newswire, based in New York, opened the event on how mobile driven the world is today and shared how to optimize press releases with SEO tips in order to capture more readers. Tips included the following: Link strategically. Link only to provide more information for journalists and potential customers. Set up the story and put the most important information in the first paragraph. Embed a call-to-action towards the top of the press release, ideally in the first paragraph of the press release. Headline matters. Write a headline that grabs readers' attention and also a perfect tweet, ideally between 80-130 characters. (Use a subheading to add more detail.) Break up the text with bullet points and bold to make news easy to read and digest. Amplifying = Storytelling + Distribution With 68% of journalists checking newswire at least once a day*, the media is constantly looking for newsworthy information and story ideas. The second speaker, Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia, discussed ways to amplify branded content, including the following: Almost half of internet users are based in APAC. It's essential to understand targeted audiences in greater depth. Communicators can turn to white papers such as PR Newswire's Asian Media Landscape Series as a guide for navigating through print, broadcast, online, social media and search engines in Hong Kong, Taiwan, Singapore and Malaysia. Good storytelling: embed values which promote emotions and lead to engagement. PR Newswire's Beyond PR: Asia article provides three values that will resonate with an Asian audience. Using multimedia elements (photos, videos and logos) to increase journalists' and public engagement. Making content discoverable with a distribution and syndication plan to gain earned media. Bluff Free Media Freda Liu, Certified Professional Coach and a producer and presenter on BFM 89.9 -- the only independent business radio station in Malaysia, talked about BFM 89.9's (BFM) vision and what content a media company like them are looking for to engage their listeners. Highlights included: Understanding listeners and their needs. BFM conducted an online survey and 25% of their listeners represent untapped investments. BFM's target listeners are affluent and well-informed about financial and business matters. Accompanying radio programs with video, it's not just radio that will do all the work. Interacting with listeners with social networking such as Facebook and Twitter and events. When pitching for an interview, to angle on how it will solve a need as opposed to selling a company's product or service. For an interview on the radio, corporate communications and PR agencies could prepare questions and answers listed in bullet points, as it would sound more natural compared to reading scripts. It is comparatively less intimidating and notes can still be brought into the studio. For more post events photos, materials and video clips connect with us on Facebook:https://www.facebook.com/prnewswireasia, LinkedIn: http://www.linkedin.com/company/pr-newswire-asia or Twitter @PRNAsia. About Media Coffee: The goal of Media Coffee event is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com *2013 Survey of PR Newswire for Journalists Members
Earned Media Triumphing Over Branded Content
PR Newswire held its first Hong Kong media coffee event and live webinar in 2014 on 15 May, Thursday with the topic "How digital and social media have changed online news reporting and its impact on public relations". HONG KONG, May 23, 2014 /PRNewswire/ -- Public relations professionals have been working on owned, shared and increasingly more on earned media in the recent years. With so much focus on content marketing, it is noticeable that PR (mostly earned media) has proven to be 80% more effective. The Asia-Pacific is one of the regions with the highest penetration of e-commerce and smartphones, and so the media coffee event received good responses from customers and prospects who expressed great interest of attending the event. The event also attracted participants from Singapore, Malaysia, the Philippines, Thailand, Taiwan, Japan, mainland China, Australia, Canada and even the United States to attend the live webinar. An archived video of the event is available here upon registration. Top Right: Michael Pranikoff, Global Director of Emerging Media of PR Newswire based in Washington. Bottom Right: Salina Ghafur, the second speaker of the event is the Head of Marketing from Sina Hong Kong. Top Left: Michael’s presentation showed on average 60% of people use 2 devices daily. Center Left: Participants of the event. Bottom Left: Salina shared interesting Weibo case studies. After an opening speech from Royce Shih, Vice President, Asia-Pacific Sales and Marketing of PR Newswire, the first speaker was Michael Pranikoff, Global Director of the Emerging Media of PR Newswire based in Washington with the following key highlights: Fast changes are taking place in the media landscape around the world and consumers are using content differently nowadays which marketers and communicators can take advantage of such changes. The line between editorial and user-generated content for business and consumer continues to be blurry and journalists now use social media to find news stories, news sources and to validate sources. As sources of owned, shared and earned media converge, the converged media (i.e., the sponsored, promoted, and branded that is shared) will ultimately form the basis for earned media, which is getting more important than ever before, triumphing over branded content. Google's latest patent filing indicated that brand mentions from high authority websites are the future link-building which will determine the visibility and ranking of brands on search results. Use multimedia to get more visibility for content as it increased engagement with journalists and the public by 35%. Our second speaker, Salina Ghafur is the Head of Marketing of Sina Hong Kong and was instrumental in launching Weibo in 2009 which is now the top social media website in China (fifth globally) based on the number of active users. The salient points from her presentation include: The significance of having a presence in Weibo, which has over 536 million individual accounts, for corporations doing business in China especially when Facebook, Google+, Twitter and YouTube are banned or have limited access in China. The statistics presented further supported the fact that Weibo is the number one communications channel in China with 61 million active users, 130 million posts and 60 minutes browsing time per day through over 75% wireless login. Shared some interesting self-media case studies that demonstrated the power of Weibo's viral effect, such as the Wenzhou train collision accident which first Weibo feed was posted inside the train by a passenger came in 4 minutes after the accident happened and was published two hours earlier than any media. There were over 4,500,000 posts related to the incident soon making it the hottest topic on Weibo. Other case studies that leveraged on Weibo also include the Rubber Duck Project and the latest trend in social commerce as in the case study of Xiaomi handphone, which sold 50,000 Xiaomi handphones in just slightly over 5 minutes on Weibo ecommerce. Event attendees and webinar participants raised some questions during the Q&A session and one of the questions was about how a company could create multimedia content with limited budget. Michael felt that the challenges that companies are now facing were to create content specific to their target audience and to stretch the lifespan of one piece of content. Salina added that social media has become an integral part of any organisations and dedicated resource should be allocated to support it. The event ended with light refreshments and a networking session amongst participants, speakers and PR Newswire staff. Royce Shih explained that the goal of the media coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialisation areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector, and how to build a mutually beneficial relationship. He added that more events of such will be held in other key markets in Asia-Pacific and the next one will be in Kuala Lumpur in June. Follow us at our Facebook for more post events photos, materials and video clips. About PR Newswire PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China Tel:+ 852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager Tel: +852-3971-4989 joanna.yip@prnasia.com
PR Newswire Issues Asian Media Landscape Series White Paper
BEIJING, April 16, 2014 /PRNewswire/ -- PR Newswire has issued the first Asian Media Landscape Series white paper today, providing information on Asia's local media landscape for PR and corporate communications professionals across the region. Following the release of the American Media Landscape in 2013, the first Asian Media Landscape Series white paper aims to be a guide for navigating through print, broadcast, online, social media, and search engines in Hong Kong, Taiwan, Singapore, and Malaysia. This Asian Media Landscape Series white paper is free for download. PR Newswire Issues Asian Media Landscape Series White Paper For companies looking to expand into Asia, navigating the local media landscapes can be daunting. The markets of Hong Kong, Taiwan, Singapore, and Malaysia are some of the most competitive in the world, and each country/region has its own media environment based on their separate cultures and policies, a key point that organizations should note when communicating in those economies. "Asia has always been a key market for global companies and there is an increasing interest in emerging Asian markets, particularly Southeast Asia," said Helen Zhang, Senior Manager of Audience Development at PR Newswire Asia. "However, countries in Asia have different market conditions, which influences the local media environment and consumption habits. Whether you have already entered this region or are planning to, a better understanding of your target markets will help you shape your local communication strategy." Hong Kong: a strong and free media landscape Hong Kong attracts many media players due to its "freedom of information and wide-ranging investment opportunities," and claims to have one of the freest media environments with little censorship. Home to many of Asia's largest circulation Chinese- and English-language newspapers, the city is also the Asia-Pacific regional center for many renowned international magazines. Hong Kong has 16 Chinese-language newspapers, 3 local English-language newspapers, 2 free TV stations, 3 major radio stations, and many multiple language magazines. Facebook is the most active social network in Hong Kong, with Sina Weibo gradually becoming one of the city's most important social networks. Yahoo! Hong Kong is the city's most visited website. Taiwan: the media operates in a free market environment Taiwan is home to 360 private newspapers and radio stations. The rapid development of the Internet has had a detrimental effect on the advertising revenues of Taiwan's newspapers. Both Liberty Times and United Daily News, the two largest newspapers on the island, have online editions, with page views for United Daily News reaching 130 million. The most popular news portals in Taiwan are Yahoo! Taiwan and Yam.com. Taiwan has 280 satellite television channels and seven 24/7 news TV channels, as well as the highest concentration of satellite news gathering vans in the world. The island's most popular websites are Yahoo! Taiwan, Facebook, YouTube, and Pixnet. Singapore: the media hub of Southeast Asia The majority of this island nation's prominent newspaper and magazine titles are owned by Singapore Press Holdings (SPH). The Straits Times is the most read newspaper in Singapore, with the print version read by 31 percent of the adult population. The Business Times is Singapore's only financial daily. Lianhe Zaobao is Singapore's largest Chinese-language publication and is one of the most influential Chinese media titles in the region. Consumption of content via print is decreasing as audiences switch to digital. Google is the dominant search engine, handling 84 percent of all search enquiries, significantly higher than the 6 percent from Yahoo!. Facebook and LinkedIn are the most popular social networks. Malaysia: online news sites are among the most frequently-visited Malaysian sites Many media outlets are directly owned either by the Malaysian government or by subsidiaries of the Barisan Nasional coalition government. Malaysia's largest media group, Media Prima Berhad, owns the country's leading newspapers, including The New Straits Times. The Star is one of the most popular English-language newspapers, while Sin Chew Jit Poh is the country's most popular Chinese paper. Malaysiakini and The Malaysian Insider are two of Malaysia's most visited news portals. Leading media outlets are launching mobile apps to address the changes in the media industry. This year, PR Newswire also plans to issue Asian Media Landscape Series white papers for Japan, India, and Thailand to meet demands for those markets. In addition, PR Newswire will soon host several "media coffee" sessions in Hong Kong, Hangzhou, and Shenzhen, where discussions and workshops will be held to share insights and techniques on media communication. For more information, please contact: Selina Cui, Senior Marketing Manager, PR Newswire China Tel: +86-10-5953-9598 Email: marketing@prnasia.com About PR Newswire PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs, and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile, and social channels. Combining the world's largest multi-channel, multi-cultural content distribution, and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and the Asia-Pacific region, and is a UBM plc company.
PR Newswire's Press Release Distribution Network Passes 19,000 Media Outlets in Asia-Pacific
In its 60th year, the world-leading news distribution company continues to expand its unmatched network in the region HONG KONG, Feb. 11, 2014 /PR Newswire/ -- PR Newswire has announced that as of today it has amassed a total of 19,000 media outlets, including 10,800+ traditional media outlets and 8,200+ online media channels in Asia-Pacific. These online channels include syndicated websites, photo and video portals, mobile sites and applications, and social networking sites, which are becoming more important sources of information for consumers, investors and the general public. The continuing expansion of PR Newswire's distribution network enables corporations who utilize it to target and reach more influencers and media outlets. PR Newswire’s Distribution Network in Asia-Pacific "The media landscape in Asia, like in other parts of the world, is fragmenting, and social media platforms and mobile outlets are constantly on the rise. For corporate communicators to reach and engage with a diversified audience, press releases serve as the most effective tool to speak to the public in one voice," said Yujie Chen, Senior Vice President, Asia-Pacific. "We take our clients' desire to expose their content to journalists, investors, influencers and consumers to heart -- with the digital landscape in mind. That is why we will continue to deepen and widen our audience network." Surfacing Content in a Sea of Information A dedicated team of over 20 media experts maintain PR Newswire's network in Asia-Pacific; they were able to add over 1,700 traditional and online distribution outlets for the region in 2013. This growth was achieved by a significant increase in the number of online partners in Mainland China, showing the company's responsiveness to the explosion of new media channels in the world's second largest economy. In China, the key additional outlets are 21cn.com -- the number one online portal in Guangdong; iResearch -- the largest internet research website in China; and mycaijing.com.cn -- a popular financial website among journalists in China. In other locations, the key new outlets include Morningstar, who now syndicates investment-related content from PR Newswire to five of its Asian websites, extending the reach of PR Newswire's content within the financial community in the region; The Borneo Post -- the largest English-language daily newspaper on the island of Borneo in East Malaysia; and The Jakarta Post -- one of the most influential English newspapers in Indonesia. Also, to enhance the visibility of its clients' press releases in Mainland China, PR Newswire has strengthened its relationships with China's leading online media sites, Sina.com and Youku.com, and obtained a more prominent area to display its content on each site. Mobile & Social Media Distribution in Asia-Pacific Asia is home to a growing number of countries where mobile internet usage is significantly higher than the rest of the world. These audiences increasingly consume more content, especially multimedia content, on mobile devices. PR Newswire is committed to bringing its text and multimedia content to the region's mobile audience and its influencers, and is investing in partnerships with major mobile players. In 2013, the company secured 18 new mobile partners in Asia-Pacific, including ChatOn, Samsung's popular instant messaging service with over 100 million users around the globe, and some of China's top mobile news applications such as Sohu Mobile News, 163 Reading, Sina Views, Baidu News and Souyue Mobile. Continuous Expansion of Journalist Database In 2013, an additional 5,100 journalists and editors in Asia-Pacific were signed up to receive targeted content from PR Newswire, with the largest increase coming from Mainland China. The company now has a media database of over 73,000 registered journalists from more than 19,000 media outlets, covering 25 countries or regions in Asia-Pacific. About PR Newswire PR Newswire (http://en.prnasia.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Sarah Tam PR Newswire Regional Marketing Director +852-2572-8228 sarah.tam@prnasia.com
PR Newswire MNR Launches Upgrade to News Reading Experience via Mobile Devices
BEIJING, Jan. 22, 2014 /PRNewswire/ -- The latest upgrade to the PR Newswire Multimedia News Release (MNR) has been released, vastly improving the news reading experience for users who consume the news via their mobile devices. With the upgrade, PR Newswire’s MNR automatically identifies and adapts to the user’s device. Users can read the entire multimedia news article on their PC as well as view the optimized content via their mobile device and forward any page of the MNR onto the Wechat platform where it can be easily browsed. Example of Multimedia News Release The news stories with video and photo can get more clicks Mobile devices have become increasingly indispensable tools to access and share information. The world is getting used to accessing information via Wechat, microblogs, mobile news applications and mobile video applications. According to our data, the proportion of all views of PR Newswire content via a mobile device has grown at a rate of 100% annually since 2011 with that proportion having grown to 20% by the end of 2013. It is expected that the proportion will grow to be equal to that via a PC in the near future. We have been keeping a close watch on this trend as we continually seek to improve the features of PR Newswire’s MNR. The video display was fully upgraded to HTML5 in 2013 to ensure that all the video components are displayed in their entirety. The 2014 upgrade takes it further by guaranteeing the compatibility of all multimedia content, while optimizing the page rendering effects based on the varying characteristics of each mobile phone platform, in turn ensuring the readability and user-friendliness of the MNR page on each platform. For the clients of PR Newswire, this optimization seamlessly handles any differences in display between content read on a mobile device and the same read on a PC, enhancing the effectiveness of a communications effort via the distribution of a news release. As for members of the media and the general reading public, each can have a highly improved reading experience when accessing and reading the enhanced news release through the convenience of their phone or mobile device. We suggest that readers use their mobile devices to scan the QR code that is on the top right of this page and continue reading this MNR via that platform, experiencing how this page automatically adapts to your mobile browser. Meanwhile, we encourage readers to share this page among their circle of Wechat friends. This most recent upgrade to the MNR product is fully adaptable to the video, image and text formats on the Wechat platform. PR Newswire has been committed to helping companies and organizations continually enhance the quality of their content communications through the newest technologies and concepts. Please stay tuned for our next service upgrade! About PR Newswire PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. PR Newswire China: http://www.prnasia.com PR Newswire Global: http://www.prnewswire.com
Social Engagement: The Intersection of Targeting and Monitoring
PR Newswire's Agility Platform has refined its monitoring capabilities which, when paired with its already unparalleled targeting reach, offers new engagement opportunities for brands. NEW YORK, Jan. 21, 2014 /PRNewswire/ -- Social media is truly a double-edged sword: not only do today's channels allow you to broadcast brand news, product announcements, and curated content publicly, they also call for a targeted, two-way conversation. Given this evolution in brand dialogue, marketing and communications professionals are finding monitoring to be as important a component in their efforts as targeting has historically been. The need to keep abreast of important trends, topics and breaking news in your industry, and to identify the key players in the conversations, is growing daily, and is a necessary step to take before targeting influencers and media outlets. PR Newswire Announces Increased Social Media Monitoring Capabilities in its Agility Platform. PR Newswire Announces Updates to its Agility Platform. PR Newswire announced several updates to its Agility platform, which were developed to strengthen Agility's social media monitoring capabilities, and to increase the ease-of-use of its robust media and influencer targeting database. These enhancements will help corporate communicators and social media marketers develop more precise lists for media outreach, and provide a much more meaningful view of the social media landscape, its influential voices, and the topics generating buzz. To learn more about gaining targeted attention and leveraging the industry's largest distribution network with PR Newswire's Agility Platform, visit: http://prna.co/1dm8PXS. The Agility platform combines powerful media targeting tools with social media monitoring and PR Newswire's unparalleled content distribution and reporting capabilities. With its upgraded content, data and features, Agility's clients will be able to: Find more journalist, blogger and outlet information quickly -- including the author's preferred method of contact, Twitter user name and handle. Track more – and more relevant – Twitter feeds from the firehose. Monitor Facebook for the most relevant posts, with noise filtered out. Follow and analyze social conversations in English, Spanish and French. Access historical data from social, print, web, and blog monitoring content to gauge trends affecting campaigns and communications programs. "Even as owned media channels proliferate, earned media is still important. We recently surveyed our community of journalists, and 75% cited email and 68% mentioned press releases as primary sources for story ideas," said Martin Murtland, Senior Vice President of Platforms and Data, PR Newswire. "However they receive the pitch, journalists and bloggers want relevant story ideas, and thorough, well-thought-out pitches. With Agility's upgrades to outlet, contact and monitoring data and tools, PR and marketing professionals can cut down on the time it takes to plan, execute and evaluate their media campaigns, gaining the targeted attention that translates to achieving business goals." For an example of the Agility Platform in action, please visit our Beyond PR Blog. About PR Newswire PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Sarah Tam Regional Marketing Director +852-2572-8228 sarah.tam@prnasia.com Source: PR Newswire
PR Newswire CEO Attends Opening Ceremony of 2014 Jiuzhaigou International Ice Fall Tourism Festival
JIUZHAI VALEY, China, Jan. 15, 2014 /PRNewswire/ -- The 2014 China Jiuzhaigou International Ice Fall Tourism Festival, themed “Fairyland Jiuzhai Valley: An Ice and Snow World”, opened at Jiuzhai Valley’s Pearl Shoal Falls on January 12. PR Newswire Global CEO Ninan Chacko attended the opening ceremony and, at the tourism presentation event on the same day, he shared the results of the overseas communications efforts highlighting Jiuzhai Valley’s scenic spots. The presentation was followed by the CEO signing a strategic cooperation agreement with the Jiuzhai Valley Scenic Spot Administration. PR Newswire CEO Ninan Chacko Jiuzhai Valley has held the Ice Fall Tourism Festival each winter for several years now. The event has been gaining ever greater recognition worldwide each year, as evidenced by the significant year-over-year growth in the number of tourists who choose to visit the scenic spot during the winter season. With the aim of promoting the quintessential charm of Jiuzhai Valley’s scenery in the US and European markets and of drawing the attention of tourists and media organizations worldwide, Jiuzhai Valley initiated cooperation with PR Newswire at the end of 2013 by issuing news reports on the festival as well as on the latest trends in the natural scenery tourism arena to both trade and general media worldwide. Multimedia Press Release for Jiuzhai Valley “Jiuzhai Valley’s Nuorilang Waterfall Tops the List of China’s Most Beautiful Waterfalls” At “Aba – Land of Beauty, Repository of Culture”, a presentation that was part of the 2014 International Introduction to Tourism and Tourism Marketing and held on the same day as the opening ceremony, Mr. Chacko presented the overseas communications plan customized for Jiuzhai Valley along with the results of the efforts undertaken so far to a domestic and international mix of over 100 travel agency executives and members of the media who were in attendance. PR Newswire has already distributed a news release with photo as well as a multimedia news release on behalf of Jiuzhai Valley to European and American media through a variety of channels, garnering notable media exposure. He mentioned that the multimedia news release was cited and reported by more than 350 media organizations during the first week following its distribution. Media citing or reporting the news included Reuters, Yahoo! Deutschland, the UK’s One News Page and Spain’s largest news agency, Europa. Audiences in over 200 cities worldwide viewed the news release on the news pages of the websites of local metropolitan newspapers. In addition, photos and videos of Jiuzhai Valley’s scenery were displayed on the huge Reuter’s screen overlooking Times Square, showcasing the beautiful scenes to the massive numbers of passers-by at “the Crossroads of the World”. Mr. Chacko signed a strategic cooperation agreement with Wang Qiang During the presentation, Mr. Chacko signed a strategic cooperation agreement with Wang Qiang, deputy director of the Jiuzhai Valley Scenic Spot Administration. PR Newswire will continue to help Jiuzhai Valley raise its visibility, mainly through targeted reach to overseas markets through the distribution of news releases, increasing online exposure to attract more tourists from around the globe.
PR Newswire Publishes Survey: Companies in China Assess Content Marketing Trends, ROI Impact
BEIJING, Dec. 6, 2013 /PRNewswire/ -- Companies on average use more than 6 content marketing tools, however, limiting such tools to 4 or less generates more impactful results 31% of companies said they will reduce investment in traditional media channels, as business content marketing rapidly becomes more visual, humanized, real-time and interactive while transitioning to social and mobile WeChat receives a lot of attention from and a high level of adoption among surveyed companies Content production and ROI measurement remain the biggest challenges facing companies as they integrate content marketing PR Newswire today released its annual survey report, "Content Marketing Trends and ROI Impact Assessment by Companies in China". The pool for this year's survey was made up of a fixed list of corporate brand PR specialists, marketers and C-suite corporate executives, all of whom received invitations to complete the questionnaire. 1,176 qualified responses were received. The focus of the survey included trends in business content marketing and assessment of the impact of ROI in a new media environment, in hopes that companies take advantage of the new opportunities provided by the referential information in the questionnaire. 2014 Trends in Business Content Marketing and in Assessing the Effectiveness of ROI in a New Media Environment. "This is the third year that PR Newswire has published its survey report on communications practices of corporations in China," said Lynn Liu, senior manager for new media at PR Newswire. "This year's survey revealed that companies are faced with greater challenges in adapting to the rapidly changing new media environment and also, as a result, in evaluating the effectiveness of their ROI." "In a world of media convergence, 'communications media' is constantly changing, and every technological change and new platform heavily impacts business communications. Content has value that will never die, but it needs to be coupled with strong distribution for effective reach. Business content marketing is rapidly becoming more visual, humanized, real-time and interactive as it continues the transition to social and mobile," said Yujie Chen, PR Newswire Senior Vice President, Asia-Pacific. (Download the full report in Chinese) http://www.prnasia.com/marketing/survey-2013 Trends and Changes Over the Last Year In the past 12 months, companies surveyed used 6 content marketing tools on average, but found that fewer than 4 of them generated the most effective results. Issuing a news release (85.3%), website/mini-site (76.6%) and Weibo (microblogging) (73.5%) remained the most frequently used content marketing tools; however, significant variations in usage preferences were noted based on the industry, the size of the business, the type of business and type of business model. More than 80% (85.6%) of the companies surveyed had 2 or more social media accounts, however less than 50% (47.6%) had more than 10,000 followers to their respective social media accounts, with growth having slowed for 3 consecutive years. Weibo, WeChat and mobile news apps were the new media types companies valued most; Sina Weibo remained the most active social media platform, though in the past year Weibo yielded effective results to only 47% of companies in terms of branding and sales promotion, compared to 57% a year earlier. The companies that used new media platforms for brand communications obtained notable improvement in performance in terms of product sales, media attention, website traffic and customer loyalty as a percent of all companies surveyed declined year on year. In evaluating the effectiveness of communication via new media, quantifiable indicators remained key KPIs. Benchmarks for measurement vary depending upon the industry and stated goals. In the past 12 months the quality of business news content improved from a year earlier. The breadth of coverage, as well as the quality of the media that news releases reach, remained the key KPIs when a company measures the effectiveness of its communicating via the issuance of a news release. Companies attached greater importance to vertical sites over general information portals, and further downgraded the value derived from print media. In the Coming Year Companies surveyed plan to further increase the frequency with which they use content marketing tools including WeChat, mobile media, websites/mini-sites, Weibo, images, videos and news releases, while continuing to decrease budgets allocated to traditional media. More than 30% (31%) of companies surveyed said they will reduce budgets allocated to traditional media, as business content marketing rapidly becomes more visual, humanized, real-time and interactive as it continues the transition to social and mobile. More than 65% of the companies surveyed said they will further increase the use of and investment in WeChat, but only 24.2% of respondents had a positive opinion in terms of WeChat's effectiveness in producing results. They further added that the role WeChat plays in promoting business content marketing still needs further investigation and testing. When compared with last year, both expenditures and investment by the companies in content marketing rose, while in the coming 12 months budgets allocated to "online media" are expected to keep rising, with nearly 60% (56%) of companies saying they will increase their budget allocated to WeChat. When compared with last year, the number of companies increasing their expenditures on Weibo showed a noticeable drop, with around 50% (50.9%) saying they will increase budgets allocated to Weibo, compared with 69% last year. Brand communications remained the primary goal of business content marketing, with 87.9% of companies saying the primary goal of their business content marketing activities was to improve media exposure and brand awareness. When compared with last year, companies had higher expectations in terms of the results from the conversion of marketing activities to content marketing. Content production and ROI measurement remained the biggest challenges faced by companies in terms of content marketing. For more information, please contact: Selina Cui, Senior Marketing Manager, PR Newswire China Tel: +86-10-5953-9598 Email: marketing@prnasia.com About PR Newswire PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. PR Newswire China: http://www.prnasia.com PR Newswire Global: http://www.prnewswire.com comments powered by Disqus
PR Newswire 2013 Communication Awards Announced
The PR Newswire 2013 Communication Awards event was held on November 28 in Beijing, where the envelopes revealing the names of the awards winners were unsealed. Hilton Worldwide, Air China and TÜV SÜD Greater China were named the winners of the 2013 Grand Annual Award. The PR Newswire 2013 Communication Awards winners and presenters The PR Newswire 2013 Communication Awards were designed to raise awareness among companies concerning news-centric content communications and to promote good practices through the recognition and commending of the best examples of corporate communications. This is PR Newswire’s second large communication awards event following on the heels of the success of the Multimedia Communication Awards in 2012. PR Newswire extended the scope of the awards into wider areas of the communications sector this year by introducing several new categories including Best News Platform, Best ROI, Best Global Communications and Best CSR Communications. Since the event kicked off in September 2013, PR Newswire has received submissions from nearly 100 companies. For more information about the Awards, please visit http://www.prnasia.com/prnewswire-summit-2013/award/. PR Newswire 2013 Communication Awards winners: Grand Annual Award Hilton Worldwide Air China Ltd. TUV SUD Greater China Best Global Communications Canton Fair Perfect World Porsche China Jin Jiang International Hotels Management Company Wanda Hotels & Resorts Co., Ltd Huawei Zhejiang Geely Holding Group Best Multimedia Communications Sands Cotai Central Embassy of the Czech Republic Renren Inc. tune tune Best ROI Chengdu Sunhoo Industry Co., Ltd. HNA Group Honeywell (China) Co., Ltd. Shanghai Lvmama Synwalk Travel Co., Ltd Tuniu.com Nsfocus Information Technology Co., Ltd Yingli Green Energy Holding Company Limited Best CSR Communications Sichuan Mianyang Forgood Distillery Co., Ltd. Amway (China) Co., Ltd. Wal-Mart (China) Investment Co., Ltd. Lee Kum Kee (China) Trading Limited Tingyi Holding Corp. Excellent Communications Beijing Maxthon Technology Hanergy Holdings Group chinatalent.com.cn Print-Rite Fanling Trading Company Limited of Zhuhai Suzhou Industrial Park Technology Development Co., Ltd. Best News Platform ifeng.com yicai.com Youku Sohu news apps cnsphoto.com Among the winners, AirChinahas established itself as a benchmark in communications for Chinese companies going global, while Hilton and TUV SUD are leaders among overseas companies communicating withinChina. Winners in the Best Global Communications category include long-established state-owned brands such as Canton Fair as well as privately-owned brands such as Geely, Huawei and Perfect World. Sands Cotai, Renren, the Embassy of the CzechRepublicand tune tune complemented the content of their communications and created just the right ambiance around their communications effort through unique and innovative use of photos and video. During her acceptance speech for the award for Best ROI, vice president of corporate communications at Yingli Green Energy Qing Miao shared Yingli’s new research and findings in communications and marketing with more than 200 PR and marketing professionals at the event. Lee Kum Kee, Walmart, Tingyi, Amway and Forgood Distillery won the Best CSR Communications award for their outstanding performance in the field of corporate social responsibility and related communications as well as for their positive contributions to society. Head of B2B/technology for Waggener Edstrom China Jason Cao, Global Entrepreneur deputy editor-in-chief Miao Yue, TMTpost.com founder Hejuan Zhao, PR Magazine editorial director Yuanhui Sun, China Daily deputy editor-in-chief Lei Han and PR Newswire senior vice president Asia Pacific Yujie Chen took turns in presenting the awards to the winners. The event took place in the large banquet hall of the Crowne Plaza Beijing Chaoyang U-Town. For more information, please contact: Selina Cui, Senior Marketing Manager, PR Newswire China Tel: +86-10-5953-9598 Email: marketing@prnasia.com About PR Newswire PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. PR Newswire China: http://www.prnasia.com PR Newswire Global: http://www.prnewswire.com
PR Newswire 2013 New Communication Annual Summit Successfully Held In Beijing
BEIJING, Dec. 3, 2013 /PRNewswire/ -- The PR Newswire 2013 New Communication Annual Summit was successfully held on November 28 in Beijing. C-suite executives and seasoned PR industry professionals from well-known firms across the sector including agencies, multinationals, privately-held firms, emerging technology companies as well as emerging media were invited. With eight keynote speeches and two roundtable discussions, the Summit, which focused on the latest dynamic studies and an in-depth analysis of the field of public relations communications, became a platform for the discussion of the challenges and the responses to those challenges facing the corporate communications sector. Over 300 top managers and executives from companies and organizations attended the summit and listened to the guidance and advice provided by the invited speakers. The winners of the “PR Newswire 2013 Communication Awards" were announced at the summit, while, at the same time, the new authoritative report, “2013 Content Marketing Trends and ROI Impact Assessment by Companies in China”, was released. (Keynote speakers) Development trends across the communications sector and the experience of Chinese firms engaging in communications abroad Over the past several years, tremendous changes have taken place in the communications sector. New communications channels and tools are constantly emerging, with microblogs, social apps such as WeChat, mobile internet sites, emerging media and news apps the latest entrants. In addition, the sector has experienced changes driven by advances in technology. According to Steven Cao, CEO of Edelman China, sharing is a new trend in a time of media transition and technological advances. As a result, it behooves all players to have a more open platform for the sharing of corporate brands. Furthermore, content -- stories, histories, products, values, dialogue and goals -- must become more varied and be better used to guide sharing, enabling a more diversified and integrated communications trend, said Cao. Jean Shao, director of international communications at Youku Tudou, gave a speech on “Communications ideas and best practices for Chinese companies seeking to expand abroad”, where she emphasized the importance of the disclosure of public information. She said investors and the media need facts rather than just commentary. Video is now the most popular medium for the communication of information and is positioned to become ever easier to consume with the continuing expanse in the use of cellphones, especially smartphones. (About 300 guests attended the summit) B2B companies and media huddle to discuss challenges and opportunities Guests to the summit included Lydia Lu, VP, Corporate Communications, Asia Huge Growth Area at Honeywell; Jason Cao, Head of Technology/B2B at Waggener Edstrom-China; Misha Lu, Marketing Director at TUV SUD Greater China; Boning Yang, Vice President at SAP China; Haoying Sun, Marketing Director at NSFOCUS Information Technology and Miao Yue, Deputy Chief Editor at Global Entrepreneur. They shared practices in B2B corporate communications and discussed the challenges and opportunities faced by B2B corporate communications practitioners. (Panel discussion about B2B corporate communication) Honeywell’s Lydia Lu shared her experiences when a multinational B2B corporate communications department faced greater challenges during the integration of the company’s internal resources. She expressed the opinion that corporate communications requires general managers of various businesses to see themselves as members of the same choir who must sing from the same musical score while keeping in harmony. She also suggested that B2B corporate communication is not only in the telling of a story but also in the creating of that story. Global Entrepreneur’s Miao Yue commented from the perspective of the media when she said that “some B2C companies overcommunicate, while others utterly lack exposure, which is partly caused by the issue of communication context.” Waggener Edstrom-China’s Jason Cao commented that “we should tell the story of B2B in a B2C way”, and added that “no matter what sector one is engaged in, whether it be engineering, mechanics or any field dominated by a lot of arcane terminology, a story motivated by personal feelings and emotions can have an excellent effect.” SAP China’s Boning Yang felt that “the opinions of industry analysts and opinion leaders are precious in B2B communications” and that “A company’s value can also be presented through telling a client’s story.” NSFOCUS’s Haoying Sun noted that, over the last few years, conferences and events related to B2B are taking place more frequently, indicating that the sector has generated increasing market demand. Discussions on the influence of social and new media As for the influence of social and new media, Hejuan Zhao, founder of TMTpost, said, “We-Media is not the extension of the blog era and the internet is boundless. Individuals (users), content (information) and services are becoming increasingly integrated and consolidated.” Guests including Victor Gao, PR Director at Dell, Helen Shen, General Manager of the Beijing office at Strategic Public Relations Group, Dawei Yuan, Director of PR and Brand Center at HNA Group, Miao Yang, PR Director at Renren.com/Member of Huxiu.com, and Jing Li, Business Development Director at PR Newswire, discussed the effect of social and new media on corporate communication strategies and tactics during a round-table conference. (Panel discussion about B2B corporate communication) Strategic Public Relations Group’s Helen Shen said, “Different kinds of new media have posed challenges to the entire corporate world and their staff in terms of the way they think, manage, operate and communicate. HNA Group’s Dawei Yuan held the opinion that the interactivity enabled by new media is the underlining reason “why companies focus on both content and feedback in their communication activities and pay more attention to feedback from existing customers, targeted prospects and the general public.” Renren.com’s Miao Yang noted: “With increasing digitalization around the world, PR departments are under high KPI pressure and KPI planning is subject to each company’s ability in PR.” Dell’s Victor Gao added, “Different kinds of new media need to be deployed to every business unit and operational department of a company rather than merely the marketing and brand departments.” The sector’s most authoritative annual report released Lynn Liu, Senior Manager of New Media at PR Newswire, released the annual survey report, “Content Marketing Trends and ROI Impact Assessment by Companies in China”. A focus of the survey included trends in corporate content marketing and assessment of the impact of ROI in a new media environment. This year, PR Newswire introduced the ‘RESULTS’ model for assessing the effectiveness of content marketing and added polls on the use of WeChat by companies across China. Download the full report: http://www.prnasia.com/marketing/survey-2013 The winners of PR Newswire’s Communication Awards for 2013 were announced at the summit. Five media outlets won the Best News Platform award, while 31 companies and organizations, including multinationals, privately-held firms, new technology companies, foreign embassies, conference and exhibition organizers as well as science parks, won awards in the categories for Best Global Communications, Best Multimedia Communications, Best ROI, Best CSR Communications, Excellent Communications as well as the Grand Annual Award. “The summit gathered together PR Newswire’s old friends as well as new ones, who all brought and shared their in-depth insights,” said Yujie Chen, PR Newswire’s Senior Vice President, Asia Pacific. “The event is expected to serve as a platform for exchanging of industry information, for increasing one’s knowledge of the field and for interaction between the participating companies and organizations,” he added. For more information about the summit, please visit: http://www.prnasia.com/prnewswire-summit-2013/ For more information, please contact: Selina Cui, Senior Marketing Manager, PR Newswire China Tel: +86-10-5953-9598 Email: marketing@prnasia.com About PR Newswire PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. PR Newswire China: http://www.prnasia.com PR Newswire Global: http://www.prnewswire.com
PR Newswire Increases Number of Online Media Partners by 75% in Southeast Asia
SINGAPORE, July 30, 2013 /PRNewswire/ -- PR Newswire, the global provider of corporate communications and content-marketing solutions, has expanded its online news distribution network in Malaysia, Indonesia, Thailand and the Philippines. By signing a series of important content distribution agreements with major media companies in the region, PR Newswire has further committed itself to delivering competitive communication solutions to business communicators worldwide. "PR Newswire's Asia-Pacific distribution network covers major countries and territories in the region, and we continuously invest in building a stronger and more versatile multimedia distribution network," said Helen Zhang, Senior Manager, Audience Development at Asia Pacific, PR Newswire. "Our Asia-Pacific network, excluding Mainland China, consists of over 600 news portals, 500 news sites, and 1,400 industry publications, with a media database of over 10,000 registered journalists and exclusive partnerships with multiple national news agencies." In Malaysia, PR Newswire's newly developed distribution network now includes Business Today, SME & Entrepreneurship Magazine, The Malay Mail Online and The Malaysian Reserve. Business Today is one of the country's notable monthly financial magazines, while SME & Entrepreneurship Magazine is a bestseller business magazine in Southeast Asia. The Malay Mail is one of the main English newspapers in Kuala Lumpur and also the country's oldest newspaper. The Malaysian Reserve is one of the country's most influential all-business dailies. Both The Malay Mail and The Malaysian Reserve are owned by the Redberry group, a media and entertainment group that operates some of Malaysia's most respected media properties. In Indonesia, PR Newswire has established content partnerships with some of the country's most prominent media, namely The Jakarta Post, The Jakarta Globe and Rakyat Merdeka. The Jakarta Post and Jakarta Globe are two of the most influential English newspapers in the country, and Rakyat Merdeka is a newspaper owned by Indonesia's largest media group, Jawa Pos. In Thailand, through a partnership with the local information service and news agency InfoQuest, PR Newswire's network reaches Thailand's top ranking news portal Sanook.com, major media website Becteroradio.com, and the largest Thai financial website Bangkokbiznews.com, to name but a few, and this maximizes online exposure and search engine visibility for news releases carried by PR Newswire. In the Philippines, PR Newswire has built a network of partnerships with influential websites such as Manila Channel, a mass media portal developed to deliver updates to Filipinos across the globe. Recently, PR Newswire has also reached a distribution agreement with Morningstar, the independent investment research firm, to syndicate press releases on Morningstar's Asian investment sites in Hong Kong, Taiwan, Singapore, and Malaysia. The additional distribution capabilities in these countries ensure that news releases and content carried by PR Newswire are delivered to key audiences throughout the region. "Regular media and online exposure is essential for corporations to communicate and engage with their audiences, raise awareness for their brands and products and attract potential business partners. The rapid development of PR Newswire's media network in Asian countries will significantly facilitate our clients' media outreach to their target markets. At the same time, we also aim to better segment our clients' multimedia assets and offer diverse and reliable content for our media partners. We will continue to work with them to deliver quality content via the right channels," Yujie Chen, SVP Asia Pacific at PR Newswire said. About PR Newswire PR Newswire is the premier global provider of multimedia platforms that enable communication professionals to leverage content to engage with all their key audiences. We provide end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contact: Sarah Tam Regional Marketing Director, Asia (ex-China) sarah.tam@prnasia.com +852-2572-8228
PR Newswire Discusses Chinese Brands Going Global with Zhejiang Enterprises
On July 1, PR Newswire and the Zhejiang Provincial Brand Building Promotion Association hosted a brand salon on the topic of “Chinese enterprises communicating and marketing their brands in foreign countries”. Professionals from Ogilvy & Mather, PR Newswire and Geely, as well as brand marketing executives from over 100 hundred companies across Zhejiang and surrounding provinces and neighboring cities, gathered to discuss branding strategies and tactics for Chinese firms who wish to reach and resonate with overseas audiences. (On site) Lyndon Cao, Director of Global China Practice at Ogilvy & Mather, analyzed the opportunities and challenges for Chinese companies seeking to market their brand overseas in terms of background, strategies and tactics. He pointed out that with the worldwide growth of the middle class, coupled with rapid urbanization in many countries, the transformation of Chinese society and the rise of the mobile internet as the primary form of communication for an ever-increasing percent of the world’s population, large segments of that population worldwide will become part of the general consuming public for the first time between now and 2020, opening up huge new markets for Chinese-branded products. What Chinese firms need to do now is adopt the “price/performance ratio plus” route, going beyond the traditional “price/performance ratio”. Lyndon encouraged Chinese players to step away from their “internal battle” for overseas markets, and to look at the world from a more holistic viewpoint. Chinese companies are advised to accelerate any enhancement of their brands, to challenge and even surpass the efforts and performance of current market leaders as they move to internationalize their brand by way of digital and social media. He added that reaching out to overseas markets and building international brands is an important component of any Chinese company’s strategy to re-gain competitiveness. (Lyndon Cao, Director of Global China Practice at Ogilvy & Mather) Li Jing, Director of Business Development, China at PR Newswire, first analyzed several common methods Chinese companies use when selling in foreign markets, including the establishment of proprietary networks, channels of acquisition, attendance at exhibitions, online marketing, media communication and government-level public relations, observing that media communication is the best choice for optimizing one’s marketing efforts while having better sustainability. Then, Li Jing explained the “4C” concept for Chinese brands’ overseas communications: Cultural Differences, Message Chain, China Value and Brand Commitment. Based on this concept, Chinese companies seeking to expand abroad need to have a deep understanding of the cultural differences between China and other countries and, at the same time, leverage the “integrating point and sphere” media communication method. This will permit overseas audiences to gain an understanding of China as a part of the value of the brand in a timely and transparent manner while sticking to sustainable methods of communication as the channel to increase the frequency of exposure and build up brand awareness. Combining all of these steps into a comprehensive strategy will allow overseas audiences to remember the brands. He also detailed several projects where PR Newswire assisted Chinese firms in communicating their brands in overseas markets. (Li Jing, Director of Business Development, China, PR Newswire) Chen Peng, Brand Management Director at GEELY INTERNATIONAL CO.,LTD, showcased several examples of the firm’s overseas marketing efforts, explaining the automaker’s viewpoints on and approaches to the cultural differences when marketing in different countries and regions. Chen also shared some of their practical marketing experiences in foreign countries. (Chen Peng, Brand Management Director at GEELY INTERNATIONAL CO.,LTD) Xu Weirong, Deputy Chairman and Secretary General of the Zhejiang Provincial Brand Building Promotion Association, said, “It is time for Chinese companies to move from product exporting to brand exporting.” He hopes to boost the growth and development of Chinese brands through the brand salon. (Xu Weirong, Deputy cChairman and Secretary General of Zhejiang Provincial Brand Building Promotion Association) About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For more information, please contact: PR Newswire Marketing Tel: +86-10-5953-9598 Email: marketing@prnasia.com
PR Newswire offers free-of-charge news releases distribution service for news releases concerning the earthquake in Ya'an, Sichuan Province to all companies and organizations involved in disaster relief
Chengdu, April 20, 2013 /PRNewswire/ -- At 08:02 AM Beijing Time on April 20, 2013, a 7.0-magnitude earthquake struck Lushan County, Ya’an City, Sichuan Province (30.3 degrees north latitude, 103.0 degrees east longitude). Every community across China is pitching in to do their part in a comprehensive rescue and disaster relief effort. In recognition of the severity of the situation, PR Newswire is providing free-of-charge distribution services for all news releases concerning the earthquake and related rescue work from now until midnight on May 4. PR Newswire will offer distribution of the news releases (text and photos) at no charge to all firms and organizations involved in disaster relief operations. The news release will be distributed in real time to more than 15,000 journalists at over 4,100 media outlets across China. At the same time, PR Newswire will issue the news to the general public through new media channels, including Weibo (China’s microblog service similar to Twitter), WeChat and mobile apps, among others. PR Newswire calls on all caring organizations and individuals to lend a helping hand to all affected persons. About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For more information, please contact: PR Newswire Marketing Tel: +86-10-5953-9588 Email: cnhubs@prnewswire.com
PR Newswire Opens Xiamen Office
BEIJING, February 21, 2013 /PRNewswire/ --PR Newswire today announced the formal opening of its Xiamen office, the firm’s sixth office in mainland China since entering the country in 2002. PR Newswire already has offices in Beijing, Shanghai, Shenzhen, Chengdu and Hangzhou. The new office provides businesses and governmental organizations in Fujian and surrounding provinces with global information dissemination services, helping them enhance brand awareness across China and abroad as well as attract investment and partners. PR Newswire, with nearly 60 years of experience and expertise in the distribution of business information, has a unique global coverage advantage when it comes to the domestic or worldwide dissemination of a local business’ message, especially when the business is targeting an overseas audience. PR Newswire has, in recent years, helped a number of businesses and organizations in Fujian province deliver their message, among them the People's Government of Xiamen Municipality, the Storied Building of Yongding, King Long Motor Group, Peak, Septwolves, ArtGo Mining, Fuzhou Rockchip Electronics, Jinjiang Hengda Ceramics, Huihuang Plumbing Group and China Zenix Auto International. A photo of one of Fujian’s collection of traditional rural huts made from earth in the province’s “Earth Building” area, as published by PR Newswire on the large screen overlooking New York’s Times Square Fujian province is home to well-developed industry and commerce sectors, a dynamic economy and fast-growing businesses of all sizes and encompassing all types of products and services. Xiamen, in the group of the first four special zones chosen to take part in China's opening-up policy, has an established solid base in core industries and continually held the highest foreign capital utilization rate among all cities and areas across the province. To date, 50 Global 500 companies have invested in 92 Xiamen-based projects. Meanwhile, the province’s governmental organizations have been highly proactive in marketing the city, strengthening the city’s brand and attracting investment. The China International Fair for Investment and Trade (CIFIT), held in Xiamen between September 8 and 11 every year, attracts businesses and organizations from hundreds of countries and regions around the world, and is the place where many discussions that lead to collaborative business ventures take place. As a result, the demand for information dissemination and brand promotion has been increasing. More and more local companies and governmental organizations seek to communicate effectively with consumers, investors and partners across China and abroad through the distribution of news releases and the disclosure of information in target markets. Beyond the simple act of informing the world at large of their activities, the use of news distribution services also serves to promote sales and attract investment by improving brand awareness. With the Xiamen office, corporations and government organizations in and around Fujian province can benefit from the following: •Chinese Mainland multimedia press release distribution, online and social media monitoring and the online community of communications professionals (PR Newswire’s ProfNet) •Global multimedia press release distribution (spanning over 100 countries and regions across North America, Europe, Latin America, Asia Pacific and Africa) •Investor communications and disclosure for public companies Yujie Chen, managing director for China at PR Newswire, said: “The establishment of the Xiamen office will further increase the strength and breadth of PR Newswire’s business in the province, helping more and more companies and government organizations in Xiamen, the province and even across the entire southeastern portion of the country improve their brand power at home and abroad and assist more local companies to expand overseas. The new office will also empower local clients and media to better communicate and interact with PR Newswire.” The Xiamen office will be headed by Mr. Ren Yi, who has more than 12 years of professional experience in PR communications and IR communications. He has served in the PR Newswire Beijing office for many years, during which he was involved in brand and press release communications for a large number of leading companies, including Sinopec, Air China, Haier and Li-Ning. Ren said: “During the last several years, we have become increasingly aware of the growing interest among Fujian-based corporations and institutions in PR Newswire’s services. The establishment of the new office will allow us to get closer to our local customers and to better meet their needs. We look forward to working with the fast-growing companies in the region.” About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For more information, please contact: PR Newswire Marketing Tel: +86-10-5953-9598 Email: marketing@prnasia.com Rainer Ren Tel: +86-0592-5734520 Mob: 13395990040 Email: info@prnasia.com
PR Newswire Releases New Report on How Investors Consume Content from Public Companies
Shareholder Confidence 365 Study offers surprising insights on investor engagement Feb 13, 2013 NEW YORK, Feb. 13, 2013 /PRNewswire/ -- PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, together with its CNW and Vintage Filings divisions, today announced the release of a new white paper, "the Shareholder Confidence 365 Study," that explores how investors consume content provided by public companies. Download the Shareholder Confidence 365 Study: http://misc.prnasia.com/atd/custeventreg.php?event_id=40 (Photo: http://photos.prnewswire.com/prnh/20130213/NY59562 ) (Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a ) The Shareholder Confidence 365 Study is an ongoing survey targeted to the three key constituents with whom public companies communicate: institutional investors, individual investors and the financial media. Distribution includes an opt-in list of 13,000 individual and professional investors. Every two weeks, the Shareholder Confidence 365 Study asks Capital Market participants one simple question on a topic germane to investor relations. The single question format was developed to help assure investor participation and mitigate the survey fatigue of multi-question studies. As of question #13, the study is comprised of over 8,770 unique responses. The data found within the white paper is unedited. "Shareholder communications have not kept pace with the web, or more specifically, with the web technologies practices embraced by other corporate communication disciplines within an organization," said Bradley H. Smith, Director of Marketing for PR Newswire's IR and SEC Compliance services. "At the very crux of this is the investor relations website." By definition, a commercially built investor relations website is a content-driven microsite, akin to many corporate product and services microsites. Today, however, product and services microsites are built using the ever-evolving content marketing methodologies of sales, marketing and client service departments. Unfortunately, these new methodologies do not have a presence in the IR space. As a marketer with expert knowledge of web marketing technologies, Smith challenged the engineering group to determine if the content marketing methodologies used by other departments within a company can benefit the investor relations department, and if an IR website can be a proactive tool for growth, rather than a passive destination. This became the genesis of this study and the drive for our newly enhanced investor relations solution, IR Room. "As I have always evangelized, shareholder communications builds shareholder confidence; shareholder confidence builds shareholder value. Shareholder value is what everyone is working for," said Smith. About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About Vintage Filings PR Newswire's Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC's ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more. CONTACT and MEDIA INTERVIEWS Bradley H. Smith Director of Marketing, IR and SEC Compliance Solutions PR Newswire 201 942 7157 Bradley.smith@prnewswire.com SOURCE PR Newswire Association LLC
PR Newswire Announces the Finalists of 'The Earnies' Awards Program, Honoring Creativity in a New Earned Media Landscape
Winners determined by public voting through AGILITY@work, www.agilitycommunity.com, until February 20th NEW YORK, Feb. 7, 2013 /PRNewswire/ -- PR Newswire today announced the finalists and opened up public voting of 'The Earnies,' the first community-chosen awards program recognizing innovative earned media campaigns executed through social media channels. (Photo: http://photos.prnewswire.com/prnh/20130207/NY56314 ) (Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a ) "The practice of PR has dramatically changed and communications professionals are forced to think outside the box and reimagine their earned media strategies to effectively connect with their audiences," said Rachel Meranus, vice president, marketing and communications, PR Newswire. "This year's Earnies finalists - which represent a range of industries - utilized a number of creative tactics to drive campaign success, and we are excited to see which stand out as the community favorites and become the winners." Community voting is open to the public for a span of two weeks, ending Wednesday, February 20th. Voters can select their favorites in each category by visiting the AGILITY@work site and should follow @AgilityAtWork on Twitter for program updates and final announcement of the winners. Winners will be announced by the end of the month. Entries were judged based on strategy, creativity, results and overall 'awesomeness' of the campaigns. Up to three finalists were named in each of the following categories: The Earnies Grand Prix • The Advertising Council – "FWD Campaign" by the Ad Council and USAID • General Electric – HealthyShare: Surprise and Delight • Gutterglove – Gutterglove Brings China Manufacturing Back to California To learn more about the "Earnies Grand Prix" entries and to cast your vote, click here. Best Connection to Twitter, LinkedIn or Facebook Audience • New Media Strategies – Engaging the Casual Wine Buyer: The Wine Bar Facebook Community • Summertime Entertainment's Dorothy of Oz – Totally Toto Tuesdays • Magic Software Enterprises – Magic's Rebranded Facebook Page Gained Over 50k Followers To learn more about the "Best Connection to Twitter, LinkedIn or Facebook Audience" entries and to cast your vote, click here. Best Integrated Campaign on a Shoestring Budget • Cleveland Metroparks Zoo – Zoo Olympics • Wunderman Seattle – Halo 4 Key Art Reveal • Gutterglove – Gutterglove Brings China Manufacturing Back to California To learn more about the "Best Integrated Campaign on a Shoestring Budget" entries and to cast your vote, click here. Best Piece of Branded Content • CSC – Connected Consumer • Huddle Productions – Bud Light Bands • New Media Strategies – ACCCE To learn more about the "Best Piece of Branded Content" entries and to cast your vote, click here. Best Use of an Infographic • Cisco – The Internet of Things • Cisco – Worklife Cloud • PriceGrabber.com – Back-to-School Shopping Forecast and Consumer Trends To learn more about the "Best Use of an Infographic" entries and to cast your vote, click here. Best Use of Video in Social Media: • Cleveland Metroparks Zoo – Ele's Day Off • Cody Westheimer – Kona IRONMAN World Championship • LatentView Analytics – Confessions of a Serial Analyst To learn more about the "Best Use of Video in Social Media" entries and to cast your vote, click here. Best Visual Campaign through Pinterest or Instagram • RA Sushi Bar Restaurant – RA on Pinterest • Fathom – ConsumerCrafts Back-To-School Crafter's Challenge To learn more about the "Best Visual Campaign through Pinterest or Instagram" entries and to cast your vote, click here. We Can't Believe That Worked! • General Electric – HealthyShare: Surprise and Delight • Cleveland Metroparks Zoo – Live Tweeting • New Media Strategies – ACCCE "Click-to-Call" Grassroots Advocacy To learn more about the "We Can't Believe That Worked!" entries and to cast your vote, click here. Public voting will not be open for the two remaining categories, "Best Global Communications Campaign" and "Best Use of Social Listening for Campaign Planning" due to a lack of qualified entries. Winners will be announced in these categories when the all of the Earnies winners are announced. About PR Newswire: PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Meryl Serouya Marketing & Communications Manager 201-360-6009 Meryl.Serouya@prnewswire.com Web Site: http://www.agilitycommunity.com