According to a Nielsen survey on Global Corporate Sustainability (CSR), “66% of consumers say they are willing to pay more for sustainable brands” and “sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally.” With a wealth of information at their fingertips, consumers everywhere feel empowered to support organisations that are committed to promoting change in the economy, environment and society at large. In an age of immense data flows, how can brands rise above the noise to get their targeted messages noticed by an increasingly message-focused audience?
There are many ways to tell a powerful CSR story to consumers, but mass media plays a key role in raising brand awareness and reinforcing its image in the public eye. Journalists view direct corporate messages as a trusted source of information, so companies should make sure that distributing press releases is a key part of their communication strategy. A good story angle in your press releases not only improves your brand’s image, it also ensures media pickups, boosts employee engagement and attracts more customers and investors.