Author Archives: Hazel Ong

Five Ways Brands Can Combat Fake News with Press Releases

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before.

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Journalist: To share or not to share, this is the question

Journalists usually decide whether to look at your press release within a minute’s time by doing a quick scan of the content.  In a Forbes’ article, a[……]

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What You Need to Know About Presidential Crisis Management

 

The recent South Korea’s political corruption and presidential scandal which sees the country’s first female president Park Geun-hye impeach[……]

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Media Q & A – MIX MARCOMM

MIX MARCOMM is Indonesia’s leading marketing communications magazine, published by SWA Media Inc. The magazine is popular among marketing professi[……]

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5 Key Facts about the Media Landscape in Korea

What do you know about the media landscape in Korea? Regardless of your advanced concepts, it’s changing tremendously. As South Korea is a world leader in Internet connectivity, it boasts one of the fastest average connection speeds. To put this into perspective, digital media and mobile devices are the major factors of change for the media environment. The influence of web portals for the news environment is growing tremendously. Social media is becoming a critical pathway for finding, sharing and reading news.

Here are the latest key aspects of the media landscape in Korea. This blog post would be useful and helpful for you to grasp the media environment in Korea.

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