Media Q&A: Focus Malaysia

Focus Malaysia is a business weekly that publishes news and analysis on issues relating to corporate affairs, small and medium enterprises, economics, personal wealth and current affairs. According to the Audit Bureau of Circulation, it is now the largest circulating business magazine in its cat[……]

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How to Write High-Quality Press Release Content

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

In this article, we will discuss the 4 key elements to writing high-quality press release content:

  • The news announcement
  • Multimedia attachments
  • High-quality links
  • And social media

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4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with reg[……]

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Dress from the feet up: Why boilerplates are important and what elements to include in them

Photo by Camila Damásio on Unsplash

A killer headline? Check.

A newsworthy, logically crafted, grammar-free main body? Check.

So now, what’s missing? Right, the company boilerplate.

The inverted pyramid is the most effective and preferred structure in PR writing — so we are told. It might[……]

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4 Tips on How to Engage Customers & Tell a CSR Story through Press Releases

According to a Nielsen survey on Global Corporate Sustainability (CSR), “66% of consumers say they are willing to pay more for sustainable brands” and “sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally.” With a wealth of information at their fingertips, consumers everywhere feel empowered to support organisations that are committed to promoting change in the economy, environment and society at large. In an age of immense data flows, how can brands rise above the noise to get their targeted messages noticed by an increasingly message-focused audience?

There are many ways to tell a powerful CSR story to consumers, but mass media plays a key role in raising brand awareness and reinforcing its image in the public eye.  Journalists view direct corporate messages as a trusted source of information, so companies should make sure that distributing press releases is a key part of their communication strategy. A good story angle in your press releases not only improves your brand’s image, it also ensures media pickups, boosts employee engagement and attracts more customers and investors.

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