What You Need to Know About Presidential Crisis Management

 

The recent South Korea’s political corruption and presidential scandal which sees the country’s first female president Park Geun-hye impeached, first started at Ewha Womans University over the scandal of alleged favoritism towards her longtime friend, Choi Soon-sil. However, amidst this po[……]

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Media Q & A – MIX MARCOMM

MIX MARCOMM is Indonesia’s leading marketing communications magazine, published by SWA Media Inc. The magazine is popular among marketing professionals, entrepreneurs as well as students.With a diverse range of readers, MIX MARCOMM’S business continues to flourish in this digital age as it is co[……]

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5 Key Facts about the Media Landscape in Korea

What do you know about the media landscape in Korea? Regardless of your advanced concepts, it’s changing tremendously. As South Korea is a world leader in Internet connectivity, it boasts one of the fastest average connection speeds. To put this into perspective, digital media and mobile devices are the major factors of change for the media environment. The influence of web portals for the news environment is growing tremendously. Social media is becoming a critical pathway for finding, sharing and reading news.

Here are the latest key aspects of the media landscape in Korea. This blog post would be useful and helpful for you to grasp the media environment in Korea.

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[Slideshare] 15 Best Storytelling Visuals of 2016 : Kick-start the new year with a killer press release

We are all visual creatures. When we are presented with large chunks of
information, we need visuals to help us process and remember the content. When press releases with visuals are distributed to the media, the number of views is 1.4 times more than text-only releases, and video releases receive 2.8 times more views.

Hence it is important for PR and corporate communications professionals to have a mix of multimedia assets in their releases to maximise the chances of their releases getting picked up by the media.

Ranging from anniversaries to festivals and corporate acquisitions, let us share with you how brands made use of multimedia assets including videos and infographics to capture the short attention span of their audiences in the digital world of 2016.

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MEDIA NEWS: Asia Media Moves for December 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform.

 

 

To see all the recent media moves and news across Asia-Pacific click here

 

 

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