How to Write a Trade Show News Release that Turns Heads

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your event’s news release stands out from the crowd?

While writing an event news release is a fairly routine task for communications and marketing profes[……]

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Setting Goals for Your Next Press Release is The First Step to Getting Results

What are your goals? What can we do to define them and what needs to be done to achieve them?

Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results.

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Five Ways Brands Can Combat Fake News with Press Releases

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before.

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Content Marketing: 55 Proven Ways that will Benefit your Business [Infographic]

One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this vast sea of content, it can be hard to stand out from the crowd. To play the game smart, here is a comprehensive infographic about content marketing[……]

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Using Social Media to Complement your Press Releases

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Air Asia

A crisis is an unplanned event. It happens overnight without any warning or clue. That is why it is important for a company to have crisis management plans in place in cases of emergencies. Different kinds of crisis require different[……]

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