Measure

Adapting communications strategies to the new normal has been a recurring theme in PR Newswire’s series of webinars this year. We highlight tips from 3 PR experts from Hong Kong and Singapore, who spoke at our recent webinars. They are Danny Tan, Senior Vice President at Omnicom PR Group, Patrick Yu, Senior Vice President & Partner, FleishmanHillard and Felix Poon, Founder & Managing Director, Vis Communications. To prime communicators for a bumpy road to 2021, we get these PR pros to share advice on tackling PR challenges in areas such as measurement, internal communications and media relations.   [caption id="" align="aligncenter" width="263"]…

  The latest #Infographic of the Week comes from the clever folks at Salesforce.com. The message here is pretty clear, and it’s one that companies need to hear if they intend to have a successful online communications strategy. You can no longer rely purely on the old method of doing things. Press releases still rock, of course, but communicators also need to see the light and look for new ways to communicate, listen, measure and engage, as they look to build stronger relationships with customers. If you haven’t already, start…