The United States Media Landscape White Paper from PR Newswire Reveals 57% of Americans Still Prefer to Get News from Television
SINGAPORE, March 15, 2017 /PRNewswire/ -- As more Americans consume news online, news organizations in the United States (U.S.) are reallocating their resources and expanding their services to cater to the needs of their customers. The media landscape white paper released by PR Newswire for the U.S. market contains latest findings on the various types of media frequently used by Americans and their news reading habits. The white paper will be useful for companies that are expanding into the U.S. or wanting to establish a stronger branding in the market. The white paper is now available for download. PR Newswire releases The United States Media Landscape White Paper. Here are some key findings on Americans' news reading habits: 57% of Americans still prefer to get news from the television Despite the popularity of digital media where information is widely available, television is still the dominant channel for Americans to consume news. The top three television news channels are Fox, CNN and MSNBC. In 2015, the total viewership for these channels increased by seven percent to two million viewers. Television is one of the media channels for companies to target the older generation. Newspaper readers prefer to consume news on the Internet The U.S. newspaper circulation has been on a downward trend since 2010 as news readers prefer to read news from the Internet. Thus, many newspaper agencies digitize their business model by providing paid online subscriptions to reach out to new audience. Some even use social widgets like Facebook as a visual storytelling tool to engage young readers and to increase their exposure digitally. The top three influential online news media are Yahoo News, The Huffington Post and Fox News. The Wall Street Journal, The New York Times and USA Today are the top three newspaper publications that still have key influence over how Americans learn about world affairs. Social networking sites have become one of the news sources for Americans 62% of Americans use social media to get news, a substantial increase from 47% in 2012. During the U.S. presidential election in 2016, 44% of Americans, as compared to 17% in 2012, relied on social media for the latest updates. Facebook is the top social networking site followed by Blogger, LinkedIn and Twitter. Twitter dominates the microblogging industry in the U.S. and is the fastest news dissemination channel for bite-sized news. Download the white paper now and subscribe to our newsletter to keep informed of other content and upcoming events. For more information, please contact: PR Newswire Asia Pacific Marketing Team Tel: +852-2572-8228 Email: asia.marketing@prnasia.com About PR Newswire PR Newswire, a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Photo - http://photos.prnasia.com/prnh/20170315/8521701694 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d
Increased Usage of the Internet and Smartphone Drives Changes in Consumption of Traditional Media in Thailand
HONG KONG, Feb. 9, 2017 /PRNewswire/ -- PR Newswire releases 2017 edition of the Thailand media landscape white paper in conjunction with Infoquest, its strategic news partner in Thailand. This is the third edition of the Thailand media landscape white paper since it was first launched in 2015. The aim of such media landscape white paper is to provide useful insights and information for navigating through the myriad of local media channels. The paper covers the latest trends on Thais media consumption habits and new updates on local medium channels such as print, broadcasting, news agency, online, social media, and search engines. Thailand Media Landscape White Paper - 2017 Edition The white paper is now available for free download. Some of the key findings in the paper include the followings: Transitioning from published hard copy to online sources The changes in lifestyle, the arrival of social media and other online media, and economic status were factors that contribute to changes in reading habits in Thailand. Online networking and social media have provided more reading sources for the Thai people. The value of newspaper advertising has declined significantly while spending on internet advertising is on the rise. Editorial headcounts and new hiring were put to a halt for many small newspapers publishers, while others including the well-established publishers ceased operations. The digital age has modernized the production of magazines - from traditional print edition sold on magazine racks to digital e-magazines News agencies play a vital role as producers and distributors of news content More Thai people are accessing the social media of news websites and getting news via news apps. However, news from mainstream media receives the highest rating for trustworthiness. Online news from official news agencies is the most trusted source, follow by online news shared by friends. News agencies are relying on technology and providing more in-depth analysis and investigative content to stand out from their competition. Room for growth for broadcasting media Although traditional radio is easy to access, growing numbers of people have shifted to online radio as 4G technology has made listening to online radio easier, more convenient and smoother than before. Radio compared favorably with other above-the-line media like analog and digital TV, which saw advertising spending decline. Viewership and ratings for digital TV are rising, however advertising revenue is still lagging behind analog TV. The Internet remains the most popular medium in Thailand The majority of Thais access the internet via mobile phones for an average of six hours per day and the most popular activity is communicating via social media. YouTube, Facebook and LINE are the top three most used social media platforms by Gen Y/Gen Z Thais. LINE is most popular among Baby Boomers and Gen X. Thai online shoppers lead the world in direct purchase via social media channels, ahead of India and China. Google has a monopoly in Thailand's search engine market and more investments were put into running search engines advertising in 2016, as compared to previous years when most businesses paid little attention to it. For more information about the white paper, please contact: Asia Pacific Marketing Team Tel: +852-2572-8228 Email: asia.marketing@prnasia.com About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Photo - http://photos.prnasia.com/prnh/20170209/8521700757 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d
All About Telling the Story Right: Effective PR Strategies to Boost Engagement through Your Content
KUALA LUMPUR, Malaysia, Nov. 16, 2016 /PRNewswire/ -- With the ever-changing media consumption habits of customers, marketers and PR professionals must constantly strategize their storytelling tactics to attract the attention of their targeted audiences among other information that is cluttering the digital world. Recognizing the pressing need for engaging with target audiences, PR Newswire held its second Media Coffee event on October 20 in Kuala Lumpur with the theme "Effective Strategies to Boost Audience & Media Engagement through Your PR Content". The event attracted more than 50 corporate communications and marketing professionals to listen to the keynote presentations by Ivlynn Yap Cheng Theng, Managing Director at Citrine One, Zan Azlee, journalist and writer, and Eswari Kalugasalam Lawson, PR Director at Leo Burnett. They shared their experiences and insights on strategising content to engage target audiences and pitching to the media with relevant content that resonates with the target audience. The archived video of the event is now available upon registration. From left to right: Eswari Lawson, Ivlynn Yap, Zan Azlee and moderator Royce Shih. Segment your audiences on various social platforms. With the influx of publications that are feeding readers with new content on a daily basis, marketers need to know how to present content that stands out from the rest. Ivlynn Yap started off the event by providing an overview of the changing journalism and media landscape and some of her key points include: Media is not an extension of a PR department. It has its own way of reporting. Changing Media Landscape: from centralised control (government-owned) to citizen journalism which reports on human interest stories. Journalists today can be anyone who can share in-depth knowledge on specific matters on social media. Journalists have expanded their source base from the traditional media pitches, interviews and individual sources to online research and to pursuing stories that have gained attention on social media. Be more personal. As a former journalist and multimedia producer, Zan Azlee gave the six essential elements for creating a good communication campaign for the modern media: Storytelling, Characters, Relevance, Personal Connection, Social Media, and Multimedia. Some of his key points include: 80 to 85% of news releases are ignored at the news desks because of the lack of good storytelling. Digital media attracts 20 times more audiences than traditional media. Brands should show a more personal side of them such as sharing behind-the-scenes details of a marketing campaign or the daily routine of their successful CEOS. Focus on your audience. "It's not about what you want to tell your audience, it's about what they want to read," said Eswari Kalugasalam Lawson in her presentation. With 20 years of experience in the corporate communications and business development fields, Eswari advised that journalists were interested in content that matters to their audiences. Her key points include: PR is not advertising. Advertising is saying you are good, while Public Relations is getting someone else to say you are good. Three steps for successful storytelling -- Market Research: Understand market needs through surveys and data. Find out the working habits of today's journalists. Core Audience: Target a specific group of audiences and stakeholders. What do they want: Find out the type of content audiences want and choose the right ambassador to influence them. Do not underestimate the power of PR. Find the right story angle and choose the right platform to disseminate your story to the audience. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Photo - http://photos.prnasia.com/prnh/20161116/8521607494 Source: PR Newswire
Grow Your Digital Audience by Creating Interactive News Contents and Social Media Engagement
JAKARTA, Indonesia, Nov. 3, 2016 /PRNewswire/ -- The second PR Newswire's Media Supported by Perhumas, Asosiasi Perusahaan Public Relations Indonesia (APPRI) and Bubu Kreasi Perdana, the event gathered top communications and Public Relations professionals to discuss ways to craft engaging content that digital audience actually pay attention to. Coffee event in Jakarta was successfully hosted on October 19, 2016 which drew more than 100 attendees from various industries. It featured an insightful panel discussion from Uni Lubis, Managing Director, Rappler Indonesia; Cipluk Carlita, Communication Manager, Twitter Indonesia; and Rawaney Rawung, Head of Content, Edelman Indonesia on How to Optimize Newsworthy Content in the Digital Age . The archived video of the event is now available upon registration. Speakers of PR Newswire's Media Coffee in Jakarta Digital-First Strategy Has Become the New Norm for Modern-Day Newsrooms Founded by veteran journalists in 2011, Rappler, an award-winning news network startup is one of Southeast Asia'sleading news websites and has strong presence on social media with nearly three million 'Likes' on Facebook and about two million followers on Twitter. Uni Lubis, Rappler Indonesia's Managing Director shared best practices of news-gathering at Rappler, which is headquartered in Manila, the Philippines. Some of the key takeaways from her discussion include: Digital-first approach requires journalists from modern-day newsrooms to use social media platforms as tools for producing news, navigating social conversations, distributing news stories as well as reaching out to news audiences; To cater attention spans of digital news audiences, journalists are now applying new skillsets of gathering and delivering news including data journalism, live-blogging, news-reporting via live-streaming app such as Periscope; PR and communications professionals need to adapt to the shifting of news-gathering and news-consumption patterns by providing engaging contents for journalists: ditching out large blocks of text and using bulleted lists in press releases, utilizing interactive multimedia elements, and learning how to apply SEO tactics to drive news discovery. Driving Twitter Engagement: Beyond 140 Characters Indonesia is one of the most active nations on Twitter and Cipluk Carlita of Twitter Indonesia talked about how to master the microblogging platform beyond 140 characters. Here are a few tips from Cipluk: Every social media platform, including Twitter has their unique audience and content consumption habit. Creating meaningful conversations by incorporating photos, videos and even GIFs will provide a greater chance of getting engagement on Twitter; As a platform, Twitter goes beyond 140 characters. Twitter's features such as Polls and Periscope can be used to engage key audiences with more relevant conversations. A Push for Smarter Ways of Storytelling with 360-Degree Approach Communications marketing -- a blend of effective storytelling as well as strategizing earned and owned media approach, with paid as an accelerator -- has quickly become Edelman's new mantra for the past years. Waraney Rawung of Edelman Indonesia discussed how Public Relations professionals need to create compelling narratives that take enterprises and brands to succeed. Some of highlights from his discussion include: Every communications planning and execution should include a good mix of paid, owned and earned media. A narrowly-focused strategy will risk missing your communications objectives; While we are now living in a digital world overloaded with data and information, only a handful of Public Relations practitioners know how to use these data in their storytelling. It is imperative to understand the audience's mindset and uncover compelling stories that form the foundation of every effective storytelling strategy. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20161103/8521607173 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire
A Unified Internal Communication Needs to Be Put in Place When a Crisis Strikes
SINGAPORE, Nov. 1, 2016 /PRNewswire/ -- On October 14, PR Newswire hosted its Media Coffee event in a panel discussion format that was attended by 85 public relations and corporate communications professionals. With the theme "Crisis Communications in the Digital Age", the attendees were engaged in an interactive discussion with four panelists from the media and public relations industries. The panelists were Adrian Tay, Head of Digital Media Group at SPH, Nicholas Leong, Account Director at Rice Communications, Verdayne Nunis, Commercial Communications Director at Microsoft Asia, and Victoria Ho, Asia Editor at Mashable. The archived video of the event is now available upon registration. Singapore Media Coffee on 14 October From left to right: Adrian Tay, Verdayne Nunis, Nicholas Leong, Victoria Ho and Richard Moylan Social media is a double-edged sword Since the advent of social media, crisis management in the digital age has become more challenging than ever before. Public opinions and comments, be they good or bad, could spread like wildfire on the internet. The panel agreed that while social media can fuel the spread of crisis if it is not well-contained, it is still a good communication channel to provide timely and factual information to the public and media. It was also noted that while companies may be tempted to delete negative comments, those that are constructive in nature should be acknowledged, embraced and used to rectify the situation. Adrian and Victoria also commented that although social media is a prevalent channel of communication, press releases remain as a trusted source of information for the public and journalists to get factual information from a company. Internal communication is important Unity in an organization is key when a crisis hits hard. The panel agreed that all staff should be briefed on the matter to maintain consistency in all messages being sent out to the public. Nicholas further commented that the operations team plays a critical role in crisis management as the frontline personnel need to know the root of the problem before facing the public. Be honest and apologetic Verdayne stressed the importance of communicating with a purpose, by crafting relevant messages and identifying communication channels that are effective to different stakeholders. Being transparent to the public is also important as it prevents the spread of malicious rumors and false statements. Additionally, the company should provide post-crisis customer care support to help affected customers to tide over the difficult period. A sincere apology from the management is also essential in restoring customers' trust and confidence in the company and its tainted reputation. Register to access the full archived video of the panel discussion and subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Photo - http://photos.prnasia.com/prnh/20161101/8521607076-a Photo - http://photos.prnasia.com/prnh/20161101/8521607076-b
Communication in Times of Crisis Should Offer Clarity, Consistency and Transparency
HONG KONG, Oct. 17, 2016 /PRNewswire/ -- Social media has transformed the way public relations and communication professionals respond to a crisis when it strikes. Whilst it is now almost imperative for companies to have social media presence to engage with their audience, it is also becoming challenging for companies to devise crisis communication plan in this digital age. PR Newswire held another Media Coffee event on 29 September in Hong Kong with the topic "Crisis Communications in the Digital Age". The event which was conducted in a panel discussion format, attracted more than 100 marketers, public relations practitioners and communicators who attended in person and via live webcast. Members of the panel comprised of Felix Poon, Founder & Managing Director of Vis Communications Consultancy Ltd, Chris Yeung, Founder and Editor of Voice of Hong Kong, and Laurence Witherington, Social Media Editor forAsia at The Wall Street Journal. The archived video of the event is now available upon registration. Panelists sharing their insights for PR Newswire’s Hong Kong Media Coffee on 29 September. Clear the Air and Not Muddle the Water Felix Poon, a seasoned public relations professional, kicked-off the event by commenting that crisis management is straightforward in the past when traditional media, such as newspaper, television and radio, was still prevalent. It was all about controlling the flow of information. Now, with the dominance of smartphones and social media becoming a universal communications channel, crisis management is about managing information with the aim of reducing damages to the minimal. A veteran journalist and speaking from the media's perspective, Chris Yeung highlighted that Hong Kong has a market-driven and highly competitive media landscape where journalists are always seeking out interesting, exclusive and controversial stories. He also identified some sources of crises that usually attract massive public attention and outcries in Hong Kong, which include political issues, class conflict, environment and conservation, and sex and racism. Chris also believed that communication in times of crisis should serve the purpose for clarity, consistency and honesty. Laurence Witherington, who has an editorial background, is the second Asian social media editor at one of the largest media companies in the world. In his current role, which puts him in direct contact with millions of social media followers, he is always one tweet away from crisis. To minimise the possibilities of public outcries due to inaccurate tweeted news, Lauren stressed the importance of putting a system in place to prevent editorial mistakes that can result in a crisis, and also a procedure to follow in the event mistakes had been made. In the space of social media, Laurence felt that a trivial matter can be blown out of proportion and the approach the company takes -- whether to let social media and the internet to self-correct it or proactively communicate via the social channel – can sometimes affect the outcomes. He further elaborated with examples from Skittles and Air Asia. The Importance of Using Social Media in A Crisis Communication When asked about the role of social media in crisis management, Felix commented that social media is a window for companies to communicate to internal and external stakeholders in times of crisis. Whilst it is not the most ideal channel to respond to all kinds of queries, it helps to establish a positive public image that the company is willing to communicate. On the other hand, it was noted by Laurence that the use of social media is often a trade-off between speed and accuracy. Whilst social media is an effective channel to provide quick responses when crisis happens, it is a double-edged sword if the responses are inappropriate, and as a result, the situation could snowball into a bigger crisis. Has Social Media Killed the Golden Hour? Nowadays, companies typically do not have the luxury to respond within the Golden Hour, which refers to the first 60 minutes after a crisis. However, as commented by Felix, companies can manage the Golden Hour, if they are prepared with a communication plan put in place and then activate it when a crisis happens. The key is to respond to the crisis as quickly as possible. Chris also added that with the prevalence of social media, companies should accept the fact that a crisis cannot be stopped once it happened, and they should focus their efforts in managing the incident to ensure it will not be blown out of proportion. He also advised that response to a crisis should be appropriate and proportionate to the magnitude of the crisis. Overreaction may drive more media attention and result in another crisis situation. Lawrence noted that whilst it is tempting to respond quickly via social media, the key is to devise a correct and accurate response, even if it would require more time creating such a message. Register to access the full archived video of the panel discussion and subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Photo - http://photos.prnasia.com/prnh/20161017/8521606632 Source: PR Newswire
PR Newswire's Journalist Survey Reveals Press Releases as the Most Trusted Source for News Stories
HONG KONG, Oct. 11, 2016 /PRNewswire/ -- 22% of respondents use press releases as a source to write news stories or verify facts, followed by the corporate communications spokesperson (21%) and company's official website (19%) Multimedia element such as image, video and infographic is one of the top three kinds of information journalists wish to see in a press release Today, PR Newswire releases findings from its survey report that aims to identify the working status and news gathering habits of journalists and media professionals in Asia-Pacific (APAC). Conducted in the first half of 2016 across six key markets in APAC – Australia, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan, the survey garnered responses from 482 journalists and media professionals. The report hopes to provide insights that could help PR practitioners, marketers and corporate communications professionals keep abreast of the latest media developments and trends, to better understand how they can engage with the media and strengthen the symbiotic relationship. The survey report is now available for download. 2016 APAC Journalist Survey Report by PR Newswire "The proliferation of digital and social media is rapidly changing the landscape of newsrooms," said Yujie Chen, Senior Vice President of PR Newswire Asia. "The news cycle turnaround is getting shorter, and it is becoming a norm to have breaking news published online before it gets printed. Although journalists are feeling the pressure from this online phenomenon to produce more news stories and more quickly, they are at the same time succumbing to the fact that social media is an essential part of everyone's life. This includes media which have used social media to gather story ideas, amplify audience reach and promote engagement with them in a more meaningful and personal way." Key findings from the report include: Press releases are still the most trusted and go-to sources for writing news stories or verifying facts amongst journalists; followed by the corporate communications spokesperson and company's official website. Most Trusted sources when writing a news report or verifying fact Social media and search engines are two of the most popular channels that journalists use to stay up-to-date with the news. For brands, social media outreach should also include engaging with media professionals to build good relationships. Positive interactions can help boost brand influence and credibility. An overwhelming majority of surveyed journalists expressed satisfaction with their jobs and see potential in growing their career in the media industry. However, they see the need to enrich themselves and acquire more skills to better adapt to the changing media environment. Whilst traditional journalism skills are still important, stories are increasingly produced for digital devices and the web. Thus, video production, graphic design and photography top the list of skills that journalists wish to acquire. Email is the most commonly used medium of communication at work for journalists, although brands are strongly encouraged to build tangible relationships with media professionals through networking sessions or face-to-face meetings. Skills that journalist wish to acquire The survey respondents were mostly comprised of news reporters, news editors and editors-in-chief, all of which answered the survey based on their work habits and personal experiences with PR and corporate communications professionals. Face-to-face and telephone interviews were conducted with selected respondents to gather their insights on the results. Online News Association Singapore, Singapore Press Club and Media Publishers Association Singapore are partners who have supported the survey by promoting it to their members. Download the survey report now. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20161008/8521606424-a Photo - http://photos.prnasia.com/prnh/20161008/8521606424-b Photo - http://photos.prnasia.com/prnh/20161008/8521606424-c Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire
PR Newswire Indonesia to Host Panel Discussion on Optimizing Content in the Digital Era
JAKARTA, Indonesia, Oct. 5, 2016 /PRNewswire/ -- In the digital era, communicators have more communication options than ever before, but at the same time, the easy access to content poses another key challenge for marketers and communications professionals -- how to make their content stands out from the crowd? How can they take advantage of the digital disruption in this ever-changing media landscape and optimize their content for adigital savvy news audience? PR Newswire Indonesia to Host Panel Discussion on Optimizing Content in the Digital Era On October 19, PR Newswire will host another Media Coffee event in Jakarta with the topic "How to Optimize Your Newsworthy Content in the Digital Age?". The panel of experts who will be sharing their insights includeUni Lubis, Managing Director of Rappler Indonesia, Cipluk Carlita, Communication Manager of Twitter Indonesia and Waraney Rawung, Head of Content at Edelman Indonesia. This free-to-attend event which will be conducted in Bahasa Indonesia is open for registration now. The panel will cover pertinent topics including: The modern-day newsrooms: how news ecosystem is evolving Best practice in digital storytelling Press releases that stand out in the digital age Supported by Perhumas, BuBu and Asosiasi Perusahaan Public Relations Indonesia (APPRI), the panel event will be structured to foster a free flow of knowledge sharing among panelists and audiences and allow a more interactive atmosphere. Audiences are welcomed to share and discuss the event topics on Twitter using the official event hashtag #MediaCoffeeID. The event will also be recorded and the archived video will be available shortly after the event. To receive alerts for the archived video, please subscribe our newsletter for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20161005/8521606339 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d
PR Newswire's Media Coffee Event in Kuala Lumpur Shares Effective PR Strategies to Boost Engagement
KUALA LUMPUR, Malaysia, Oct. 5, 2016 /PRNewswire/ -- With the power of digital media, press releases have become an important communication tool for companies to disseminate information to the public. The important question is, how do companies engage their intended audiences and stand out from the competition in this cluttered digital world? To provide modern public relations professionals with greater insights on strategizing public relations campaigns by leveraging the digital media to engage targeted audiences, PR Newswire will host another Media Coffee event in Kuala Lumpur on October 20. With the theme "Effective Strategies to Boost Audience & Media Engagement through Your PR Content", keynote speakers Eswari Kalugasalam Lawson, PR Director at Leo Burnett; Zan Azlee, journalist and writer as well as Ivlynn Yap Cheng Theng, Managing Director at Citrine One, will share their knowledge on the digital media landscape, journalism and how to create effective public relations campaigns. The free-to-attend event is open for registration now. Speakers for PR Newswire’s Kuala Lumpur Media Coffee on October 20 The event will also be recorded, and the archived video will be available shortly after the event. For those who cannot attend Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Photo - http://photos.prnasia.com/prnh/20161005/8521606338
PR Newswire's Media Coffee Panel Event in Singapore to Discuss Crisis Communications
SINGAPORE, Sept. 30, 2016 /PRNewswire/ -- Since the advent of social media, encountering corporate crisis in the digital age has become more challenging than ever. How do communications and public relations professionals remain resilient? On October 14, PR Newswire will host another Media Coffee event in Singapore to discuss trending topics on crisis communications. Themed "Crisis Communications in the Digital Age", the event invites speakers from the media and PR industries to have a panel discussion on crisis communication strategies for today's digital media landscape. Panelists include Adrian Tay, Head of Digital Media Group at SPH; Nicolas Leong, Account Director at Rice Communications; Victoria Ho, Asia Editor at Mashable and Verdayne Nunis, Commercial Communications Director at Microsoft Asia. The free-to-attend panel discussion is open for registration now. Panelists for PR Newswire’s Singapore Media Coffee on October 14 The panel will cover pertinent questions including: What are the "Do's" and "Don'ts" for crisis communication in social media? How are press releases still a relevant crisis communication tool in this digital age? How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online? Should companies be concerned about answering more to their shareholders or to members of the public? How can companies turn negative publicity into a positive one? Discuss crisis communications case studies. To foster a more interactive and fruitful discussion, attendees are encouraged to use the event Twitter hashtag #MediaCoffeeSG to raise questions pertaining to crisis communications. The event will also be recorded, and the archived video will be available shortly after the event. For those who cannot attend Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160930/8521606238 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire
PR Newswire Upgrades ReleaseWatch(TM) Report in Asia-Pacific to Offer Customers a More Dynamic and Comprehensive Reporting on Post-release Distribution Results
-- A more robust report presentation with clearer structure -- Supports a multilingual interface that allows the integration of reports across multiple regions -- Real-time release views count and search results HONG KONG, Sept. 26, 2016 /PRNewswire/ -- Today, PR Newswire officially announces the launch of an upgraded version of ReleaseWatch™ Report for the Asia-Pacific (APAC) region. The new upgraded report analyzes and presents post-release results based on multi-dimensional distribution statistics and media data analysis. Customers are able to filter results based on different selection criteria including language, region and industry. The online interface and mobile adaptation capability of the new report enhance browsing experience, allowing customers to conveniently and intuitively evaluate the comprehensiveness of the results and value of press release after distribution. PR Newswire upgrades ReleaseWatch™ Report in Asia-Pacific For corporate communicators, high-quality content distribution is widely seen as an effective strategy to raise brand awareness and press release distribution is a highly efficient and cost-effective method. This is a vital link in content distribution. With a new set of evaluation standards in a digital era, companies expect to get more measurable results with higher ROI on content distribution. The upgraded ReleaseWatch™ Report will provide post-release distribution results for APAC customers in the following six dimensions: 1. A more robust report presentation with clearer structure The new report is available in five different formats, including email, online, MS Word (with screenshots), Excel and PDF (with screenshots). In addition, email reports with mobile adaptation capability and mobile version of the report are also available, helping customers to access the report anywhere, anytime via the different platforms. The online version of the report offers comprehensive data analysis and filtering capability. Reports are structured in a way that data analysis and distribution results are presented in separate tabs, "Distribution Overview" and "Pickup". This easy-to-read structure helps customers digest the data more clearly and intuitively. Also, the distribution results can be exported to different formats. 2. Supports a multilingual interface allowing integration of reports across multiple regions The new online media distribution report offers platform interface in different languages, including simplified Chinese, traditional Chinese, English, Bahasa Melayu and Bahasa Indonesian. These five languages satisfy the needs of customers from different countries and regions, making it convenient for customers to access the report in their preferred language. If a press release was distributed simultaneously to different Asian countries or regions, such as Singapore,Japan, South Korea, Malaysia, Indonesia, Hong Kong and Taiwan, customers will receive one single ReleaseWatch™ Report that incorporates all the distribution results, including an integrated presentation and analysis of all media data. Supports a multilingual interface allowing integration of reports across multiple regions 3. Media distribution statistics and communications trend analysis The "Distribution Overview" tab contains basic information from the press release, distribution circuits, total pickup, potential audience reach and other data, as well as statistical analysis based on media type, language, location of distribution, time of posting or republication, and trends. Clients can gain insights from the media pickup within 48 hours after the distribution of the press release. For press release distribution to mainlandChina, the report will also include the total number of media outlets and journalists which the release was distributed to and received via PR Newswire for Journalists (PRNJ) online platform. Pickup trend over time Statistical results of the press release distribution 4. Distribution results can be filtered by location, media type and industry The "Pickup" tab will provide more detailed statistical results of the press release distribution, such as name and logo of media outlet, distribution language, distribution location, media type, industry, potential audience reach of the media, hyperlinks and screenshots. The online results may be filtered by applying different search criteria and exported, thereby enabling customers to grasp the distribution results clearly for different types of media, countries and regions. This allows understanding of the media influence at a glance. The upgraded report will be able to capture and integrate distribution results from mobile news apps into the "Pickup" tab. PR Newswire has established in-depth content partnership with over 50 mobile news apps and mobile sites in APAC, including Toutiao, Tencent, Sohu, Netease, China Mobile, Zaker, yidianzixun.com and Flipboard. Based on the relevance of the content, customer's press releases will be pushed to tens of millions of social media and mobile app users. 5. Real-time views count of press release and image The online traffic generated by the distribution of press releases is one of most valued results. Real-time count of the release views on PR Newswire's website (http://www.prnasia.com) will be included in the upgraded ReleaseWatch™ Report. Customers will be able to quantify the amount of attention generated by their press releases and images, as well as from search engines, mobile apps and other web crawlers. This will provide customers a thorough overview of the impact of their press release distribution based on actual views. The views count of press release and image comes from PR Newswire's website traffic data, which include direct website visitors and referral traffic from media outlets that have published the press release, search engines, media partners and crawler indexing. Visitors of PR Newswire's website include journalists, industry analysts and audiences who take notice of the press releases from their search results. Real-time views count of press release and image 6. Real-time search results (only for distribution to mainland China) For the first time, search engine results from Baidu, Sougou and 360 will be included in the report for distribution to mainland China. Customers can see their press releases being included in the search results and also their ranking. The online report also allows customers to click on the links via the embedded iframe to have a more detailed view of the results in the search engine page. Real-time search results (only for distribution to mainland China) "In the past, the evaluation of distribution results of press releases were based on a few indicators such as media coverage, republished links and search engine indexing," says Lynn Liu, Audience Development Director at PR Newswire. "However, as social media, mobile apps and other new media platforms and channels continue to evolve, the audience of corporate press releases is no longer limited to journalists; it now also includes audience who have direct interest relationship in the companies." "With the rise of new media, it is now possible for corporates' contents to be read directly by more potential users, consumers and customers, and initiate a call to action due to a favourable brand perception. In this aspect, it is pivotal to have a content distribution network that can offer effective media coverage and audience reach, as well as a post-distribution result evaluation report." As the world's largest corporate press release distribution company, PR Newswire helps corporate communications professionals fulfil their communication objectives more efficiently. This involves raising brand awareness with target audiences, enhancing the brands' credibility through authoritative media pickup. This helps companies tell their stories and brand values through content to influence decision-making and bolster investor confidence. From result evaluation standpoint, PR Newswire will continue to expand its distribution network and deepen media outreach to offer a superior release results reporting. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacificregions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. PR Newswire Asia website: http://www.prnasia.com PR Newswire Global website: http://www.prnewswire.com For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160926/0861609934-a Photo - http://photos.prnasia.com/prnh/20160926/0861609934-g Photo - http://photos.prnasia.com/prnh/20160926/0861609934-h Photo - http://photos.prnasia.com/prnh/20160926/0861609934-i Photo - http://photos.prnasia.com/prnh/20160926/0861609934-j Photo - http://photos.prnasia.com/prnh/20160926/0861609934-k Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d
Panel of Communications Experts to Share Insights on Crisis Communications at PR Newswire's Hong Kong Media Coffee
HONG KONG, Sept. 20, 2016 /PRNewswire/ -- In the hyper-connected world where online communications can be sent at the drop of a hat, it is important to have a plan in place when crisis strikes. As corporate and PR professionals, what should you do to keep your company's reputation and maintain resilience? On September 29, PR Newswire will host another Media Coffee event in Hong Kong with the topic "Crisis Communications in the Digital Age" featuring Laurence Witherington, Social Media Editor for Asia at The Wall Street Journal, Felix Poon, Founder and Managing Director of Vis Communications Consultancy Ltd., and Chris Yeung, Founder and Editor of Voice of Hong Kong. This free-to-attend event will be held at 3 p.m. (HKT) and is open for registration now. Panelists for PR Newswire’s Hong Kong Media Coffee on September 29. The select group of communications and media professionals will share their thoughts on the changing strategy of crisis communications in today's rapidly shifting media and digital landscape. Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia Pacific will moderate the discussion. The panel will cover pertinent questions including: What are some social media "Do's" and "Don'ts" for crisis communication? How are press releases still a relevant crisis communication tool in this digital age? How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online? Should companies be more concerned about answering to their shareholders or members of the public? How can companies turn negative publicity into a positive one? Crisis communication tips for startups. Share case studies of effective and bad crisis communications. Supported by American Chamber of Commerce in Hong Kong and Spanish Chamber of Commerce in Hong Kong, the panel event will be structured to foster a free flow of knowledge sharing among panelists and audiences and allow a more interactive atmosphere. Audiences are welcomed to share and discuss the event topics on Twitter using the official event hashtag #MediaCoffeeHK. For overseas audiences who cannot attend the Media Coffee event in person, please register for the live streaming here. The event will also be recorded and the archived video will be available shortly after the event. For those who are interested in receiving alerts for the archived video, subscribe here for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Photo - http://photos.prnasia.com/prnh/20160919/8521605924 Source: PR Newswire
PR Newswire Broadens Online Content Distribution to Automotive Websites
-Partnership with UBM Americas Offers PR Newswire Customers Greater Reach in Automotive Industry HONG KONG, Sept. 8, 2016 /PRNewswire/ -- The automotive marketplace has recently seen an increase in tech connectivity, advanced safety and consumer features and a growing appetite for up-to-date trends and analysis. As more brands seek to target, reach and influence automotive industry conversations, PR Newswire has facilitated this by partnering with UBM Americas to reach key influencers and consumers in the automotive sector. Some of the existing auto partner sites in America Content promoted through PR Newswire's vast distribution network is featured on a number of industry-leading automotive websites, and with these additions will reach even more influencers interested in auto industry news, trends, and analysis. The four UBM Americas websites now featuring PR Newswire content include: SearchAutoParts.com, an industry-leading website that provides analysis, videos, product reviews, training information, and more to the auto industry; Aftermarket Business World, a leading source of information for automobile parts wholesalers and retailers looking for market trends, analysis, features and business management stories; Automotive Body Repair Network, a site providing news, product and technical service information to the collision repair industry; and Motor Age, a site that forecasts service shop issues and provides technical information to more than 140,000 professionals in the automobile service industry. "PR Newswire is committed to helping our clients target important niche automotive audiences online," states Joshua B. Cohen, Vice President, Content Licensing & Distribution. "The addition of these four new sites, in conjunction with the addition of ten new auto partner sites in 2015, allow more opportunities for our clients to reach the audiences they care about the most." In recent years, China has become the biggest passenger car market in the world and its growth surpasses any market in the world. However, it is only during the last few years that Chinese car manufacturers started to venture out into the global market. Brands such as GAC Motor, Geely Automotive, JAC Motors and Ruili Auto Parts have been leveraging on PR Newswire's global distribution network to support their overseas communication efforts to gain brand visibility on the global stage, especially in America. PR Newswire has long established a strong partnership with many other prominent automotive website partners in America. The wide range of media outlets will provide a comprehensive media coverage for Asian automotive and related companies to build their brand in the market. The following are some of the existing auto partner sites in America: WardsAuto, one of the three major automobile industry publications in America with 64,000 unique visitors per month and 17,000 Twitter followers. This site provides industry news such as new technological advancements that impact daily lives; AutoBlog.com, one of America's popular automotive websites with 9.2 million unique visitors per month and 91,000 Twitter followers. This website is a favourite among enthusiastic car owners who are interested in car reviews and modifications; Automotive Technology, a leading America's auto industry publication with 86,000 unique visitors per month, it covers the latest industry news on popular car magazines and books, as well as other information such as car racing; and The Weekend Drive, written by a group of editors who are passionate about cars, this website attracts 7000 unique visitors per month. They always conduct road tests on different cars and share their experiences with readers. For companies looking to influence online conversations in the automotive industry, garner earned media or boost brand visibility, PR Newswire's article "Advanced Content Distribution: Optimizing to Go Beyond the Basics" provides valuable press release tips to help achieve those goals. A Chinese case study on China's GAC Motor also provides insights on how PR Newswire helps Asian companies tell their stories to the world. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160907/8521605658 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire Related Links: http://www.prnasia.com
PR Newswire Forges Partnership with American Chamber of Commerce in Hong Kong to Support Its News Distribution Needs
HONG KONG, July 6, 2016 /PRNewswire/ -- Global provider of news release distribution and multimedia platforms PR Newswire has been named the Official Newswire Partner of American Chamber of Commerce in Hong Kong (AmCham), one of the largest and most influential international business organizations in the Asia-Pacific region. The Chamber will utilize PR Newswire's unparalleled content distribution and syndication network to further promote AmCham's services, events and advocacy in mainland China and Hong Kong. "It's rewarding to us that AmCham recognizes the value of using our service and expertise to engage its audiences," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia Pacific. "This alliance reflects PR Newswire's commitment to work more closely with the business community in the region and further support them in enhancing their brand visibility and driving more media exposure for their advocacy." Besides supporting AmCham in its news distribution, PR Newswire also collaborates with a list of notable event and association partners in Asia, enabling them to access the industry's largest content distribution network and share their stories. Currently, in Asia Pacific alone, PR Newswire's distribution network reaches more than 73,000 registered journalists and editors, covers more than 19,000 media outlets, 8,200 websites, databases and online services. In addition to the Chamber in Hong Kong, PR Newswire is also collaborating with American Chamber of Commerce inSingapore and mainland China, supporting the Chamber and its members in expanding their communication outreach and engaging a wider audience. "We are pleased to have established a great working relationship with the Chamber in mainland China, Hong Kong and Singapore, and we hope to expand this partnership to other American Chamber offices across Asia Pacific in the coming year," said Shih. For association partnerships in Asia Pacific, please contact PR Newswire's Asia marketing team at asia.marketing@prnasia.com. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. About American Chamber of Commerce in Hong Kong With roughly 1,700 members, the American Chamber of Commerce in Hong Kong (AmCham) is one of the largest American Chambers outside the United States, the largest international chamber in Hong Kong, and one of the most dynamic and influential international business organizations in the Asia-Pacific region. AmCham's mission is to foster commerce among the United States, Hong Kong, and Mainland China; and to enhance Hong Kong's stature as an international business center. Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Logo - http://photos.prnasia.com/prnh/20160705/8521604383LOGO Source: PR Newswire Related Links: http://www.prnasia.com/
The Secret Ingredients to a Successful and Powerful Storytelling Strategy
-- PR Newswire held the Media Coffee event on May 27 in Kuala Lumpur, with the theme "Content & Visual Storytelling: Best Ways to Get Your Story Picked Up by Traditional and Digital Media". KUALA LUMPUR, Malaysia, June 16, 2016 /PRNewswire/ -- As the media landscape continues to evolve, marketers and communicators must be in the know when it comes to the latest content trends. With so much content being published on the media and the ever-changing media consumption habits of consumers, how does one create quality content that breaks through the clutter and compels readers to read more? At the recent media coffee event in Kuala Lumpur, which was attended by close to 50 marketers and communicators, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, and Darian Goh, Strategic Planner at REV Asia, shared their insights on creating better content to ensure media pickups. In an effort to make the session even more intimate and interactive, an event hashtag #MediaCoffeeMA was created for attendees to share and discuss the topics on Twitter. The archived video of the event is now available upon registration. Media Coffee event held on May 27 in Kuala Lumpur Think like a Journalist: Write a Newsworthy Story for the Media "Content storytelling is about your readers; it's no longer about the brand," said Manminder Kaur Dhillon in her presentation. Dhillon started her presentation by explaining how a newsworthy story gets picked up by the media and what makes a good storyteller. Some of her key highlights include: To get the journalists' attention, a quality story must be written in a timely manner, and it has to be relevant to the general public and communities. Including the latest facts and figures in the story will make the content even more credible. There are many angles to writing a story, but a good storyteller knows how to find the right angle that strikes the right chord in the hearts of the readers. When writing a press release, communicators should constantly ask themselves whether the readers care about the issues discussed in the content. If no one bothers to read the release, it is highly unlikely to get picked up by the media. Quality content with good visuals is critical in setting a foundation for a successful storytelling strategy. The Secret Ingredients for Social Content: Punchy Headline, Attractive Cover Image and Short Description An advocate for creating digital content that is compelling and shareable on social media, Darian Goh shared REV Asia's recipe for a successful social media content strategy. Marketers and communicators who attended this sharing session also learned the knick-knacks of different contents that can be shared on social media. Some of his key highlights include: Segmented stories, social headlines and good visuals are key elements for capturing readers' attention span, which is getting shorter. Articles should be optimized for mobile to get maximum coverage due to change in reading habits. Listicles, long-form content, quizzes, videos, galleries and infographics are the types of content a storyteller can use to encourage social sharing. There are three golden rules to live by when it comes to content creation: Create stories about people Engage the readers by associating topics that are close to their hearts Find the right angle so that the content is shared on all social platforms Headlines should be descriptive and can trigger emotions and use words that are compelling. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160616/8521603955 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO Related Links: http://www.prnasia.com/
Staying On Top of Trends: Why Communicators Need to Incorporate Media Monitoring Into Their Storytelling Strategy
HONG KONG, June 1, 2016 /PRNewswire/ -- In the ever-changing cloud of digital chatter, monitoring has becoming a significant tool for communicators to analyze the massive pools of data and distil them into a chart of valuable insights. Recognizing the pressing need of using media monitoring tools, PR Newswire held a Media Coffee event on May 19 in Hong Kong with the theme "Best Practices for Effective Storytelling through Media Monitoring". The event gathered close to 70 marketing and communications professionals to join the keynote presentations by Yumiko Ono, Asia Digital Editor at The Wall Street Journal, Adam Majeed, Asia Editor at IFLR 1000, and Jing Li, Business Development and Strategic Cooperation Director, China Media Monitoring Services at PR Newswire. The archived video of the event is now available upon registration. Close to 70 communications professionals joined PR Newswire's Hong Kong Media Coffee on May 19 Digital Storytelling at The Wall Street Journal "In the digital era, it's not a one-way conversation anymore," said Yumiko Ono in her presentation. Ono gave an overview on what digital storytelling is like at The Wall Street Journal and shared tips on how public relations and communications professionals can help journalists tell better stories. Some of Ono's key highlights include: Using "Singapore's 'Smart Nation'" and "Two Sides of the Philippines" as examples, Ono talked about how The Wall Street Journal used different multimedia elements to provide an immersive story experience for readers. The visual presentation of the story is important, especially when it is about a new product launch, as the company is the main source for journalists to get that information. A text-only story may lower the chance of sharing and miss out on the opportunity to get media coverage. Gone are the days when journalists only have one deadline per day. It is important for public relations professionals to respond to the media quickly and provide them access to relevant information or key company executives for interviews. Digital Globalization: How to Thrive in a New Operating Environment Besides storytelling, listening to the voice of audiences is another crucial element of audience engagement. As Adam Majeed said in his presentation, "Storytelling may evoke emotions and help build success, but media monitoring is crucial to sustaining that success." Here are some of the key highlights from his presentation: Globalization has entered a new phase on a digital plane marked by data flows. Using BuzzFeed as an example, its initial success is from recognizing that great content is not about the content itself, but the emotion it can evoke from the massive audience. Majeed pointed out that BuzzFeed was able to sustain its success through tracking and monitoring content across different platforms. Media monitoring requires commitment and can be essential to maintaining brand success. Majeed also talked about several benefits that media monitoring brings: speed, customization, the ability to alleviate customers' concerns in real time, and the advantage to adapt content to the latest trends, etc. Storytelling and Media Monitoring Need to Go Hand in Hand In the opening of Jing Li's presentation, he said today's public relations practitioners and communicators are facing several major challenges -- from monitoring brand reputation online and negative mentions to finding rich content and tracking their communications efforts. According to Li, media monitoring is a vital tool for communications professionals to stay abreast of what is happening around their brands and their industries. Here are some of Li's key highlights: With the explosion of digital platforms and growing media fragmentation, Li highlighted the importance of identifying these segmented groups of audiences and choosing the best medium to reach out to them. Media monitoring tools help communicators identify public interest and define industry trends, as well as gather all the public opinions on the subject matter so they can strategically angle their content to feed their audiences' appetite. Public mentions can be the frosting on the cake for companies or the dagger that kills their reputation. Companies need to take advantage by proactively listening and respond accordingly in real time based on the types of sentiment, so they can protect their brands from negative word-of-mouth. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160531/8521603499 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO Source: PR Newswire
Embracing the Era of Storytelling: Why Indonesian Brands Need to Start Telling A Better Story
JAKARTA, May 27, 2016 /PRNewswire/ -- Driven by its vision to help and support Indonesian companies bring their brand stories to global newsrooms, PR Newswire successfully held its inaugural Media Coffee event on May 12 in Jakarta with the theme "How to Tell Your Stories to the World: Challenges of Going Global for Indonesian Communication Professionals". The event was opened by Yujie Chen, Senior Vice President of PR Newswire, Asia Pacific, followed by three esteemed speakers: Nia Niscaya, Director of International Tourism Promotion at the Ministry of Tourism, Government of Indonesia, Prita Laura, News Anchor of Metro TV, and Justin Doebele, Chief Editorial Advisor of Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club. The keynote speakers shared their insights on how Indonesian brands should strategize their storytelling to connect with global audiences. The archived video of the event is now available upon registration. Keynote speakers (from the left): Justin Doebele, Chief Editorial Advisor at Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club, Prita Laura, News Anchor at Metro TV, Nia Niscaya, Director of International Tourism Promotion at Ministry of Tourism, Government of Indonesia, and Yujie Chen, Senior Vice President of PR Newswire, Asia Pacific. Partnering with Perhumas, the leading professional association for public relations practitioners, and Bubu Kreasi Perdana, one of the largest digital advertising agencies and web developers in Indonesia, the event brought together more than 80 senior communications professionals from some of the biggest brands in Indonesia to examine the current challenges and opportunities facing the profession. Filling the Communication Gap: It is Never Too Early to Tell Your Brand Stories With its young and tech-savvy demographic, growing middle class, thriving consumer sector, and the Indonesian government's commitment in starting an infrastructure boom, Indonesia is an exciting growth market for foreign investors. Yujie Chen kicked off the event by giving an overview of the optimistic economic outlook in Indonesia and why brands need to start delivering their stories to global audiences. Some of Chen's key highlights in the presentation include: According to the 2016 Edelman Trust Barometer report, trust in business (71%) in Indonesia is the highest among nine APAC countries surveyed. However, Chen stated that there is still a communication gap that brands need to fill in order to build credibility and awareness among international audiences. Marking its 110th anniversary, news releases still remain a powerful tool for communicators and serve as credible sources of information for media professionals and investors. Adapting to the rapidly changing media landscape, news releases have evolved from mere text-only company statements to engaging communication tools that allow interaction with consumers and enable lead generation. Capitalizing on the fast-growing market opportunities, it is time for Indonesian brands to step up their storytelling game and strategically position their brands as the drivers of growth and leaders of innovation in order to draw more attention from foreign investors and generate international businesses. Big Bet on the Tourism Sector: the Case of "Wonderful Indonesia" Home to beautiful landscapes and a rich cultural heritage, Indonesia is achieving increasing growth in the tourism sector, with more than 10 million foreign visitors in 2015 and a 7.2% annual tourism growth. Nia Niscaya stated that the Ministry of Tourism has set a significant rise in target at 12 million foreign arrivals for 2016. Here are some of her key highlights on how the Tourism Ministry has successfully wooed the world with its award-winning "Wonderful Indonesia" global campaign: Recognizing the positive contribution and impact of the tourism industry on the Indonesian economy, the Tourism Ministry has engaged in a full-scale strategy to run the "Wonderful Indonesia" campaign, allocating 30% of its communication budget for branding. It is critical to share your brand stories and success with external audiences as it gives them confidence to trust your brand and buy your product. The Tourism Ministry is adapting to the global standard in its communications efforts in order to reach a broader audiences. It is essential to forgo the business-as-usual approach and engage your audience in fresher ways. Think like a Journalist: Be Clear, Be Timely and Highlight the Human Interest While the proliferation of media is providing communicators more opportunities to reach and engage their audiences, the amount of noise on the Internet is creating challenges for communications professionals to make their stories stand out. As Prita Laura said in her presentation, "Every media is unique and each outlet has different needs." The job of communicators if they want to get their stories featured is to better understand the journalists' needs. Here are a few tips from Laura: Sending a clear message is essential when it comes to storytelling in business. Every storyteller needs to adapt to journalists' way of thinking as well as mind-mapping. Communicators need to be prepared when journalists call for an interview or do follow-ups. Make sure that your news story has the following key elements: prominence, proximity, timeliness, novelty, impact, conflict, human interest, and usefulness. What Does the International Media Want From Your Communication Outreach? For the attendees who were interested in getting their story featured in the international mainstream press, Justin Doebele divided his presentation into two key parts: "content and access". Here are some of his key highlights: Besides the basic facts and figures, journalists also look for multimedia elements in a news story to help them engage their audiences, such as photos, videos and infographics. At Forbes, journalists tend to look for F.O.B.B - First, Only, Biggest, and Best - in news writing and reporting. Indonesian brands should incorporate those key elements when crafting their news stories and pitching to journalists. It is important to connect local elements and news to something global so international journalists can quickly grasp the essence of your story. For example, Taman Mini, a popular recreational spot in Jakarta, is the "Disneyland" of Indonesia. Provide journalists easy access to all the key information they need to write your story. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160526/8521603408 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO
Key Takeaways from PR Newswire's Media Coffee Event: Delivering Experience and Partaking in Rich Dialogues are Essential to Audience Engagement
SINGAPORE, May 23, 2016 /PRNewswire/ -- PR Newswire held its first 2016 Media Coffee event on April 28 in Singapore. With the topic "Emerging Trends in SEA: How Best to Engage and Communicate with Your Audiences", the event examined ways that communications professionals and marketers can improve on their storytelling efforts for both digital and traditional media. It was attended by more than 100 marketers and communicators who underwent a valuable sharing session with Karen Lim, acting editor of AsiaOne, and Michelle Martin, radio broadcaster at Mediacorp Pte Ltd. Both speakers shared insights on strategizing content to engage target audiences and pitching media with relevant content that resonates with their audience. In an effort to centralize all the online discussions around the topics presented, an event hashtag #MediaCoffeeSG was created for the first time for attendees to interact with each other and share comments on Twitter. Media Coffee Event held on April 28 in Singapore The archived video of the event is now available upon registration. Deliver an Experience to the Readers With the influx of content publications that are feeding readers with new content on a daily basis, content marketers need to know how to present content that stands out from the rest. Karen Lim kicked off the event by providing an overview of how a typical newsroom creates and presents content to its readers. Some of Lim's key highlights of the presentation include: The content producer is usually a multitasker, who is involved in organizing events and workshops, conducting customer research and creating visually compelling content to engage readers. Infographics, photo galleries, videos, graphics, charts, social media posts, polls and quizzes help to engage readers and allow them to better understand the story. Editors are now breaking away from traditional storytelling by delivering real-life experiences, for example, creating viral videos of them skydiving for the first time or conducting online debates. As technology is constantly evolving, content marketers should constantly experiment with different ways to present their content. Radio Rests on the Fundamentals of Rich Dialogues Michelle Martin shared what it takes to put together a great radio talk show. Her key highlights include: Radio talk shows rely heavily on recursive dialogues. Like any kinds of media, the radio landscape is also changing rapidly and increasingly becoming more social. However, in terms of news coverage, pitching to radio is no different from other media. The fundamental question of "why should the people care" still needs to be answered. Technology has impacted the way radio producers review pitches. Key considerations include the ability to translate into other content formats, such as video or whether it is shareable on social media. Tips to ensure that journalists read the press releases that are emailed to them include using words such as "exclusive" in the subject heading, and personalize the email to each and every journalist with his or her name. Subscribe to our newsletter to keep informed of upcoming Media Coffees and other related events. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160523/8521603296 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO Related Links: http://www.prnasia.com
PR Newswire's Media Coffee Event in Kuala Lumpur Aims to Provide Insights on Increasing Traditional and Digital Media Pickups
KUALA LUMPUR, Malaysia, May 19, 2016 /PRNewswire/ -- The Media Coffee event with the main topic "Content & Visual Storytelling: Best Ways to Get Your Story Picked Up by Traditional and Digital Media" will be held in Kuala Lumpur at 10 a.m.(Malaysia Time) on May 27 and is open for free registration now. During the event, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, andDarian Goh, Strategic Planner at REV Asia, will share their insights on how to get stories picked up by both traditional and digital media. Additionally, to leverage on the use of social media, PR Newswire will be using a hashtag #MediaCoffeeMA to spark conversations related to storytelling among attendees. Speakers for the Media Coffee event in Kuala Lumpur on May 27 The media landscape in Malaysia is constantly evolving and Malaysian communicators and marketers need to step up their storytelling strategies to ensure key audiences are reached. Journalists receive thousands of articles daily from communicators requesting to feature their stories on their media. How does one ensure that these journalists read and share the content? The speakers will cover the following subtopics: How to make your press release stand out from the thousands of press releases received by the media on a daily basis; What are the best ways to ensure your story gets picked up; The basic tips on how to make people read, and most importantly share your content; What are the distribution strategies to reach out to target audience. For those who cannot attend Media Coffee in person, the event will be recorded and the archived video will be available shortly after the event. If you are interested in receiving alerts for the archived video, you can subscribe to receive updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160518/8521603201 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO
PR Newswire Hosts Inaugural Media Coffee Event in Jakarta to Shed Light on Challenges of Going Global for Indonesian Communicators
JAKARTA, Indonesia, April 29, 2016 /PRNewswire/ -- As part of its commitment to better engage local audiences in Indonesia, PR Newswire is bringing its signature event Media Coffee to Jakarta for the first time with the topic "How to Tell Your Stories to the World: Challenges of Going Global for Indonesian Communication Professionals". Arief Yahya, Minister of Tourism and Creative Economy, Republic of Indonesia, Justin Doebele, Chief Editorial Advisor at Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club, and Prita Laura, News Anchor of Metro TV will share their insights on the entry of Indonesian brands into international markets. This free-to-attend event will be held at 9 a.m. (JKT) on May 12 at Sari Pan Pacific Hotel and is open for registration now. As the world's fourth most populous country and Southeast Asia's biggest economy, Indonesia is entering an exciting stage of growth and new opportunities. According to Millward Brown, the combined value of the BrandZ™ Top 50 Most Valuable Indonesian Brands hit US$64.6 billion in 2015. For Indonesian companies seeking to further grow their brands and leave their footprints on the global stage, it is essential to learn how to deliver their brand's story in a meaningful and effective way. At the Media Coffee event, Yujie Chen, Senior Vice President of Asia Pacific at PR Newswire will be giving a welcome speech, followed by the three esteemed speakers who will share their experiences and thoughts on how brands can strategize their storytelling and venture into new markets that are beyond Indonesia's borders. The event will cover three subtopics: Branding the Nation – the Case of "Wonderful Indonesia" What Does the International Media Want From Your Communication Outreach? Creating Multimedia Content Strategy that Drives Results Speakers for the Media Coffee event in Jakarta on May 12. With Perhumas Indonesia, the leading professional association for public relations practitioners, and Bubu Kreasi Perdana, one of the biggest digital advertising agencies and web developers in Indonesia as the official partners, PR Newswire's inaugural Media Coffee in Jakarta will be one of the highly sought after events among Indonesian communication professionals. For those who cannot attend the Media Coffee event in person, the event will be recorded and the archived video will be available shortly after the event. If you are interested in receiving alerts for the archived video, you can subscribe for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160428/8521602767 Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com
