Tag Archives: Content Marketing

4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

Read more

6 Tips to Hook Your Audiences with a Holiday Tale

6 Tips to Hook Your Audiences with a Holiday Tale

“How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder.

Then here is another popular question: “What if I don’t have anything ‘newsworthy’ happening within my company?”

Besides the typical “breaking news” you see on CNN, there are certain events and holidays happening over the course of the year that you can ride on to produce some cheerful stories around your company. From the generally known special days like Halloween to the more unique days like World Emoji Day, there are plenty of opportunities for free coverage with some well-written, creative and timely stories.

[……]

Read more

Chevy’s emoji press release: thumbs up or unamused?

Who says press releases are old-fashioned and boring?

On June 22, Chevrolet published the first-ever emoji-only press release to introduce the new[……]

Read more

Content We Love: A “Dino-mite” Release

It’s not every day that a release about a dinosaur skull lands in your inbox, and it made me sit up (and make bad dinosaur puns, apologies for the tit[……]

Read more

Content We Love: Be a Solution for Your Audience in B2B Marketing

B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their eff[……]

Read more