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Content Marketing

  • 5 Steps to Developing an Effective Communications Plan

    As we enter the final quarter of the year, it is imperative that PR professionals start planning their communications plans for 2021. It has been a year of unprecedented challenges, movement restrictions and economic headwinds brought about by the COVID-19 pandemic and the road ahead is still fraught with many uncertainties.   After months of shelving your campaigns, it is time to make up for lost time by relooking your campaigns and chart out communications plans for next year. With 2021 around the corner, here’re 5 steps to start developing an effective communications plan.     1. Know what your brand stands for – Identify action words that form the basis of all content   …

    Content PR & Marketing November 5, 2020
  • 4 Tips to Craft an Effective PR Strategy for Your Hotel

    I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…

    Content PR & Marketing August 2, 2017
  • 6 Tips to Hook Your Audiences with a Holiday Tale

    “How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder. Then here is another popular question: “What if I don’t have anything ‘newsworthy’ happening within my company?” Besides the typical “breaking news” you see on CNN, there are certain events and holidays happening over the course of the year that you can ride on to produce some cheerful stories around your company. From the generally known special days like Halloween to the more unique days like World Emoji Day, there are plenty…

    Content PR & Marketing February 19, 2016
  • Chevy’s emoji press release: thumbs up or unamused?

    Who says press releases are old-fashioned and boring? On June 22, Chevrolet published the first-ever emoji-only press release to introduce the new Chevy Cruze. “Words alone can’t describe the new 2016 Chevrolet Cruze,” the company explained, “so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication.” Different. Isn’t it? As a 24-year-old millennial who considers herself as quite emoji-literate, I’ve taken the liberty of decoding the first section before I looked at the official translation…

    Content PR & Marketing July 27, 2015
  • Content We Love: A “Dino-mite” Release

    It’s not every day that a release about a dinosaur skull lands in your inbox, and it made me sit up (and make bad dinosaur puns, apologies for the title). The release is about the auction of a 65-million-year-old fossilized Triceratops skull named Lung Wong (or “The Dragon King”), the first of its kind to be sold in Asia. Granted, not every release can feature the magnificence of The Dragon King, but there are successful elements within the release that are applicable to any piece of content: 1.       Hook them…