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Content Marketing

  • Q: Why Should I Send a Press Release?

    A: There have been many discussions over recent years about the death of the press release, and while I’ll be the first to admit that the press release has evolved during this time, it certainly hasn’t died. The press release is indeed alive and kicking, and if you are one of the few who truly believe that your organisation can live without sending press releases, here’s what you’re missing:   1. Press Releases can be the Foundation of Your Content Marketing Content marketing is about driving profitable consumer actions. In…

    Content PR & Marketing September 24, 2012
  • #Infographic of the Week: Journalists LOVE Images & Videos

      In 1911, Arthur Brisbane was quoted in an article on publicity and journalism saying that pictures speak a thousand words. Fast forward more than 100 years, and while this remains true and more pertinent than ever for PR and communications professionals, the simple truth is that not enough people are taking any notice. As you can see from my #Infographic of the Week, the journalists of this world clearly love images and videos, but the reality for PR and communications folks is that they don’t see it. And, I…

    Behind The Byline September 17, 2012
  • #Infographic of the Week: The Inbound Marketing Funnel

      This week, I’ve decided to take a break from storytelling and content marketing and bring you something a little different: The Inbound Marketing Funnel. Created by First10 and Smart Insights, my #Infographic of the Week highlights the five steps of inbound marketing – plan, reach, act, convert and engage. For those who don’t know much about inbound marketing, it’s essentially the opposite of outbound marketing. Outbound marketing is about cold calls and trying to get your foot in the door in the hope of making your target like you,…

    Content PR & Marketing August 29, 2012
  • #Infographic of the Week: Content Creation

      As my ongoing quest for great infographics continues, it seems I am running into more and more about how to master content marketing. While content marketing has been at the forefront of many minds for the last few years, it’s clear that as Google continues to revamp its search algorithms, even more focus is being centred on how to make good, quality content that can be both found and shared. And, if you are one of the small number of  marketers that isn’t thinking about this…oops! Created by Designbysoap, my #Infographic…

    Content PR & Marketing August 8, 2012
  • ‘Made in China’ – How to Build a Better International Brand

    3 suggestions for Chinese companies branding themselves in the U.S. Nearly every company around the world wants their brand to be a household name. They want consumers to use their brand name as a verb – “Google it,” “Skype your friends,” etc. However, getting these types of results takes time – and effective brand management. It should come as no surprise that American consumers tend to be a bit weary when buying products coming from China. Since the 1980’s, China’s decision to use the Wenzhou Model has allowed the majority…

    Online Influence June 28, 2012
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