3 Facts About Thailand’s Media Landscape Every Marketer Should Know

Together with InfoQuest, PR Newswire has recently published a whitepaper on Thailand’s media landscape.  To help companies propel their businesses forward and gain more visibility in Amazing Thailand, here are some bite-sized chunks of information on the media consumption habits among the friendly Thais.

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1) Newspapers are popular in Thailand

Despite the growing trend of using the online media to source for news and other information, Thais still read the newspapers to keep themselves updated with world affairs. This is substantiated by a survey report from Thailand Knowledge Park which showed that 73.7% of Thais are newspaper readers.

2) Thais spend an average of 5.7 hours on their smartphones per day

Using search engine is the most popular activity among smartphone users, where Google snags the top spot. According to Nielsen’s Global Trust in Advertising 2015 report, smartphone users are influenced by digital advertisements displayed on search engines and they are more likely to make purchases on their mobile devices.

3)  LINE is the most popular messaging app

WhatsApp may be popular in Asian countries such as Singapore and Malaysia. However, in Thailand, LINE is widely used by Thais to communicate with their friends. There are 33 million LINE users in Thailand.

We have prepared an infographic on Thailand’s print media so you can have a quick glance on the newspaper and magazine industries.  You may also want to check out our one-minute video on Thailand’s digital media.

To learn more about Thailand’s media landscape in detail, download the whitepaper today!