Video Comes Out On Top [Infographic]

A few months back, I wrote a blog about How Effective Is Video For Your Business? To take it further, we reached out to a group of marketing and communications professionals and invited them to participate in our Video Marketing in Asia survey. Well, the results are in and according to the survey, the majority (81%) of the respondents agree that video is an effective marketing tool.

Marketers are taking notice that video is a powerful tool to engage with their audience in ways that can only be explained effectively using a visual medium.

Below is an Infographic taken from our 2013 Survey Report on Video Marketing in Asia that highlights some key findings. These findings show that almost half (45%) of the respondents produced more videos this year than they did last year. In addition, the survey indicated that the video marketing budget of the respondents had increased (by 38%). As such, it is safe to say that videos are increasingly being used for campaigns.

Download the 2013 Survey Report on Video Marketing in Asia here!

The State of Video Marketing Use in Asia

According to the survey results, only around a third (34%) of respondents had created a video strategy. Many communications professionals have created/produced videos for their audiences. However, without a video strategy aligned with their business goals, marketers may find it hard to measure the ROI for video and determine how to improve video content.

In this report, it was also discovered that most communications professionals are distributing video content through their owned media channels (vs. paid and earned channels). Only 3% of those surveyed had other ways of distributing their video content.

You can read a Marketing Interactive article Content is king, but distribution is queen which discusses the importance of content distribution that I found compelling.

Therefore, it is also paramount that video content be easily discoverable across the media landscape, which is why we believe search, social and mobile media are the future, transcending paid, earned and owned media, with content driving them all.

To get more valuable insight and findings, download the free report here. Enjoy!

Joanna Yip is the Marketing Communications Manager for PR Newswire.