afif.maulana

Overview COVID-19 has posed a serious threat to the sustainability of Indonesia’s media industry. According to Asmono Wikan, the Secretary-General of the Newspaper Publishers Union (SPS), which represents more than 400 media companies in Indonesia, many media professionals are at risk of losing their jobs. Nearly half of SPS’ members have retrenched staff or are planning to do so. The pandemic has also posed risks health risks to some media professionals in the country. According to findings from the Independent Journalist Association (AJI), more than 70 media professionals tested positive for…

MIX MARCOMM is Indonesia’s leading marketing communications magazine, published by SWA Media Inc. The magazine is popular among marketing professionals, entrepreneurs as well as students.With a diverse range of readers, MIX MARCOMM’S business continues to flourish in this digital age as it is committed to serving its community of readers. I recently met up with Lis Hendriani, Vice Editor-in-Chief of MIX MARCOMM to discuss how the digital media has an impact on the print magazine business and how  to take advantage of a strong community of readers.       Many…

No matter how savvy and experienced your social media team is,  mishaps can happen in the world of social media.  Most of the time, mistakes are harmless, such as typo errors or misspelling of a  name.  It will not be elevated to become a crisis if your followers are sympathetic and when the mistakes are forgivable. Sometimes if they make a mockery of the incident, the tweet might even go viral and generates some branding opportunities (however, exercise with great cautious). On the other hand, if brands offended their followers…