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Cal Wong

  • It’s Up To You at the End of the Day : “Leading the Digital Media Revolution in a Disruptive Era”

    [caption id="" align="aligncenter" width="561"] SOPA Media Insiders Series[/caption] I was lucky enough to attend an interesting panel discussion on “Leading the Digital Media Revolution in a Disruptive Era” hosted by the Society of Publishers in Asia at the brand-new headquarters of Hong Kong’s illustrious English-language newspaper, the South China Morning Post, on 3 May, 2018. Moderated by veteran journalist Juliana Liu, and featuring panelists Tara Chanapai, from Coconuts Media, Anjali Kapoor, Head of Digital, Bloomberg, and Malcolm Ong, Head of Product at South China Morning Post, the discussion touched on…

  • Facebook Changes – The Good Times Are Over

    The good news is that we’ll be seeing more conspiracy theory posts from crazy Uncle Stan, and of course, we cannot forget that seemingly unending stream of baby photos from that friend of yours you haven’t seen in six years. While at the same time, we may not be getting so many feeds from news sites, even if we have intentionally subscribed to them. OK, so that is not entirely true, but Facebook’s new algorithm changes suggests that their new focus, or rather, their re-focus, is back onto posts from…

    Content PR & Marketing January 16, 2018
  • 5 Developments in China in That Will Affect Your Branding in 2018

    A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

    Asia Specials December 29, 2017
  • Why is Brand Building Like Marriage?

    You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

    Content PR & Marketing December 29, 2017
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