Charmaine Cheng

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your event’s news release stands out from the crowd? While writing an event news release is a fairly routine task for communications and marketing professionals, it’s easy to fall in the trap of producing a stereotypical news release.  It’s time to try new story angles that makes your trade show news release more interesting and newsworthy. Remember to keep the five “Ws” and one “H” in mind when…

One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this vast sea of content, it can be hard to stand out from the crowd. To play the game smart, here is a comprehensive infographic about content marketing to get you started. Credit: Skilled.co, a guest contributor of PR Newswire Blog.