Collin Cheuk

Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers. As outlined in Cision’s 2022 Global State of the Media Report, more than four in five journalists (81%) have recently used photos to accompany content over the past six months. Video is also popular (47%), followed closely by infographics (41%) and social media posts (39%). The…