Isabel Lau

[caption id="" align="aligncenter" width="384"] Courtesy of Pawel Kadysz @ Unsplash[/caption] Happiness is when you are drowning in a sea of press releases that need to be handled, and there is one release that instantly catches your attention, because it presents you with a car-racing game to play! So if my supervisor comes to my work station and asks, “Abby, what are you up to here?” I, with eyes-brightening, can legitimately say, “I am checking if a website URL in this client’s press release is opening, and the page features a cool racing game…

Raise your hand if you’ve produced any eBooks, case studies, surveys, reports, webinars, user guides, whitepaper, videos, infographics, in-depth research studies or articles in the past 3 months. Now raise your hand again if your eyes hurt when you saw the ROI, and thought to yourself that you’ve wasted all that time despite your flawlessly-executed hard work. What did you miss? What should you have done? The brutal fact is that the majority of the content published on the internet is simply ignored and receives very few shares and links…

[caption id="" align="alignnone" width="1024"] Courtesy of Ryan McGuire[/caption] Got a passion for fashion? Great. But when it comes to writing a story about fashion, how do you dress it up to woo your viewers? An increasing number of companies, including the “higher forces” fashion and beauty industries, are realizing the importance of utilizing news release distribution services to amplify their messages. After all, it does not matter how appealing your piece of clothing is if no one can see it. Yet, in today’s age of everything newer-better-trendier, how do you…

The below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst various other digital solutions, one wonders if old-school traditions remain relevant in The Internet of Everything era. Surprisingly, the answer is yes. The consistent double-digit sale growth of the Moleskine proves the relevancy of traditional tools. Their success lies at the core of their brand; the Moleskine has evolved. The analog now has a digital strategy that has aided its exponential growth, such as…

Who says press releases are old-fashioned and boring? On June 22, Chevrolet published the first-ever emoji-only press release to introduce the new Chevy Cruze. “Words alone can’t describe the new 2016 Chevrolet Cruze,” the company explained, “so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication.” Different. Isn’t it? As a 24-year-old millennial who considers herself as quite emoji-literate, I’ve taken the liberty of decoding the first section before I looked at the official translation…