Fern Cheng

The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese government to further liberalize mainland markets.  The long awaited stock trading link which started a three-week system test in October is likely to go live as early as November 21.  Another test of global investors’ appetite for Chinese shares, the new tie-up and its predecessor – the Hong Kong and Shanghai Stock Connect which was launched in late 2014, are currently the only direct accesses for…

  Last week, the second media coffee event in 2016 was hosted in Hong Kong with a topic “Crisis Communications in the Digital Age”.  The event was physically attended and viewed via live streaming by over 100 corporate communicators and PR professionals.  Three veteran speakers from the media and public relations industry provided their views, insights and personal experience when dealing with crisis.  The event was recorded and before it becomes available for viewing, the following blog provides a good overview of the fundamental steps that are required to kick start your planning before…

PR Newswire recently called on Outsell, a research and advisory firm that focuses on the rapid convergence of information, media and technology to conduct an independent research with CMOs and other key marketing decision-makers in the United States on their use of earned media and how earned media plays into paid, owned, and earned aspects of marketing.  The research revealed that the rise of earned media is eroding the growth of paid media.  Although Asia Pacific market was not represented in the research, the findings should be of interest and may…

The 2015 Boao Forum for Asia (BFA), with the theme “Asia’s New Future: Towards a Community of Common Destiny”, was held in Boao, Hainan province on March 26-29. Finance.huanqiu.com and the People’s Daily joined hands in launching a Chinese column entitled “Boao in the eyes of enterprise leaders” (企业领袖看博鳌), authored by Chinese firms that are leading in overseas expansion and their comments after attending Boao Forum. This article translated from “在亚洲，企业不能只用英语讲” is authored by Chen Yujie, PR Newswire’s senior vice president of the Asia-Pacific Region.     A giant dragon made up of chips…

For a marketing professional like with over 15 years of working experience, I have always been tempted to throw in the white flag and give up on keeping abreast of new marketing terminologies that pop out every other days, and mind you, that is in addition to the abundant information and social media phenomenals that are bombarding us every second, such as the most recent “the dress viral” that has literally divided everyone in the universe  into two groups -“gold & white” and “blue & black”. So, from Thought Leadership Marketing to the Content Marketing, and…