PRNA Marketing

The outbreak of the Coronavirus (COVID-19) has impacted the way brands communicate and engage with consumers. Over the past few months, marketing campaigns have been put on hold as brands go into crisis communications mode. PR Newswire has been distributing COVID-19 related press releases since late January. Key themes from press releases have evolved over the past few months. During the early stages of the crisis, companies mainly communicated about corporate social responsibility efforts, fee waivers for relevant services and products, and remote working arrangements. As tighter movement restrictions kick…

Despite the Coronavirus (COVID-19) uncertainties, Karen Coleman, managing director of global strategic marketing agency Archetype is optimistic about the year ahead.  Coleman, who leads the company’s operations in Australia, highlights three key areas of focus this year: Communications Strategy, Brand Strategy, and Digital/Social Strategy. They are part of her bigger roadmap of crafting campaign messages that impact the broader business goals of clients. She says: “This year is all about us getting more ‘upstream’ in the conversations with our clients and more focused on business impact, and less focused on piecemeal…

With the rapidly evolving news cycle and growing concerns on the Coronavirus (COVID-19) pandemic, communicating swiftly, effectively and accurately has never been more important. During these challenging times, it is critical to maintain a clear and calm brand voice, while keeping open channels of communications with stakeholders in order to be seen as a trusted source of information for your industry.  Here’s a compilation of communications resources from PR Newswire and Cision to support your efforts during this trying period: Communications Resources Webinars  News Updates Communications Resources 1. Crisis Communications…

2020 looks set to be an exciting year for the ever-evolving public relations industry, as it adapts to trends such as the resurgence in the popularity of earned media and the rise of podcasting and artificial intelligence.  Before we charge ahead into a new year, we look back at the key highlights of PR Newswire Asia in 2019.  More Acquisitions by Cision  Last year, PR Newswire’s parent company, Cision acquired Falcon.io, a leading social media marketing platform. Prior to this, Falcon.io completed its acquisition of Unmetric, a social media analytics…

Since the middle of this year, Google has been launching several new ad types that occupy more space on screens. This means less space for organic (non-paid) results to appear and makes appearing on the top of search results more vital. Search engine optimization (SEO) helps achieve this by helping marketers format content so that it moves toward the top of the search engine results page (SERP).   As competition heats up in terms of paid ads and SERP, we believe that content PR – a mixture of content marketing and PR – will play an increasingly important role. PR complements hotels’ content marketing…