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The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all kinds of businesses. To stay up to date with industry trends and media development, our Beyond PR Blog is your go-to resource hub. Read on for a recap of the key highlights from this year’s articles. APAC Media Landscape 2022 The inevitable shift to digital platforms is just the tip…

Journalist’s instinct and can-do attitude lead Poovenraj Kanagaraj (Raj) to piece together his own business news website. When Raj was an editor with a monthly business magazine in 2020, he noticed the lack of attention to entrepreneurs’ stories from the mainstream media. As a result, he started a newsletter called Head’s up to make their voices heard. Among the 12,000 subscribers Raj has garnered in two years’ time, an investor got in touch and backed him to expand the coverage. That is how his platform Disruptr comes into play. Disruptr…

With great power comes great responsibility – Amanda Valani refines her leadership skills and parenting methods as she climbs the corporate ladder in the media industry. Amanda started her career as a broadcast journalist at news channel Metro TV. “When I was a journalist, I became the creator and the storyteller,” she said. “I made my own work from start to finish. That is exactly what I miss.” As she assumed a leadership role as head of content creation for Narasi TV, Amanda interpreted creative freedom in a different way.…

The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from October, the Official Sponsors and Timekeeper of the FIFA World Cup 2022™ have sent out press releases to promote their products and launch relevant campaigns. In these releases, the sponsors illustrate: they are as passionate about football as fans are they are excited to be part of this football megaevent…

“Hey Matt, do you like Vietnam?” Chief Editor of The Bureau Asia Matt Cowan has been living in Ho Chi Minh City since 2010. Whenever the Australian meets new people there, he knows they will ask him this question. So Matt, do you like Vietnam? “I do, I honestly do love living here but it’s not a holiday for me,” said Matt, who established the Vietnam-based lifestyle and travel media platform in 2018. Back then, SEO, social media advertising, and Google Analytics were all new to him. He knows these…