PRNA Marketing

Accepting and overcoming anxiety about the future is a lesson Eiko Endo learned as a journalist at The Oriental Times. After graduating from Keio University, Eiko pursued further studies in Beijing. Upon her return to Japan, she looked for a job that required her to use Chinese. That was how she joined The Oriental Times, a Chinese language newspaper that covers Sino-Japan relations. Before becoming a correspondent, Eiko said she felt “anxious about not being able to see the future” but working in journalism has developed a mindset in her…

3 key takeaways from PR and media practitioners, and content creators The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. One of the nation’s leading sectors, the tourism industry lost IDR 20.7 billion in revenue due to the COVID-19 pandemic. In this recovery stage, the role of public relations and media practitioners becomes essential in rebuilding brand image. Recently, we have successfully concluded our Media Coffee at The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali on August…

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home. It was 2009 when Jeff, who travelled to South Korea to start a new chapter in life, got a copy of the bi-monthly magazine from its founder in the southern coastal city of Busan. After flipping through the English publication, the Canadian found the content surrounding local community…

First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us. Having last met in person with our clients two years ago, hosting this inspiring and enjoyable session is essential. There is no doubt that digital technologies have advanced more rapidly than any innovation ever since the pandemic and throughout history. PR & Comms and the Media Industry are…

As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see. Having spent seven years with the Singaporean travel publications, Rachel witnessed the ups and downs of the tourism sector. But no circumstances before transformed the media landscape as dramatic as the Covid-19 pandemic. Only recently Rachel was invited to attend a media familiarization trip to Australia. During her visit to a trade show in Sydney, she picked up a story about how crucial working holiday makers were in addressing…