PRNA Marketing

Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.   To celebrate this year’s theme #BreakTheBias, PR Newswire interviewed Chelsea Perino, Managing Director, Global Marketing & Communications, The Executive Centre and Paula Slater, Global Diversity & Inclusion (DEI&B) Lead, ZF Group on how companies can share…

In the second part of our APAC Media Outlook series, PR Newswire’s Audience Development Team charts out what lies ahead for the media industry and spotlights upcoming trends and much-talked-about topics in 2022.  We cover 5 markets: Malaysia, Singapore, South Korea, Taiwan & Thailand. The first part of the series covered other markets: Australia, mainland China, Hong Kong and Indonesia.   Malaysia 1. More choices in the Media & Entertainment Industry As most Malaysians stayed home during the lockdown imposed by the government to curb the spread of Covid-19, individuals spent…

Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast. 1. Tips to make press releases stand out Journalists…

The media industry saw a challenging 2021, from journalists grappling with virtual reporting to declining print revenue. Alongside these challenges are opportunities such as the shift in digital media consumption and the rise of new technology and platforms. 2022 looks set to be an exciting year for the industry with buzz centered around concepts such as the metaverse, Artificial Intelligence, and paid content subscription for quality content. In a two-part special, PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the…

When it comes to pitching COVID-19 related stories to healthcare media, keep it simple and practical. That’s the key tip from Uyung Pramudiarja, Managing Editor of detikhealth, an online healthcare news website in Indonesia.  As the pandemic continues to evolve, Pramudiarja predicts that COVID-19-related stories will stay dominant in detikHealth’s coverage. What types of pitches would get his attention?  Simple and practical ‘what to do’ and ‘how to’ tips that are relatable to everyday life.   Pramudiarja is one of the 15 editors and journalists whom PR Newswire interviewed for its 2021 Healthcare Media Pitching Kit (APAC Edition).  The media share best practices and tips on…