PRNA Marketing

Elon Musk’s Twitter account, which has more than 48 million followers, is one of the most closely watched ones in the world. On February 20, the Tesla and SpaceX entrepreneur wrote a seemingly innocuous comment on Twitter that bitcoin prices “do seem high”.  Two days later, the price of Bitcoin dropped by more than $3,000 within 5 minutes – shortly after the opening of the US stock exchange. The decline plunged as much as 17% within 24 hours. Tesla, which had bought $1.5 billion worth of bitcoin, also saw its stock prices drop.   This is not the first time that Elon Musk has influenced his company’s share or Bitcoin prices through his Twitter activity. Previously, after the billionaire tech titan changed his Twitter bio to #bitcoin, the…

The media industry saw a challenging 2020, from working on a relentless COVID-19 news cycle, declining print revenue to a shift in media consumption habits. What are the upcoming trends and challenges that will define the media industry in 2021?  PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the media industry in each market.   1. Australia    [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events and managing a new paradigm of workplace operations, according…

As the year-end holiday season kicks in, domestic tourism is on the rise in APAC. With global movement restrictions, more people are looking at destinations that are closer to home.  The surge of interest in local recreational activities has led to opportunities for brands to pitch relevant products and services.  However, travel journalists and editors tend to scan through numerous press releases and pitches that land in their inboxes daily. One way of cutting through the clutter is having a pitch that is customized to their media outlet and speaks to their…

The COVID-19 pandemic has accelerated digital adoption in businesses with the prevalent use of technology, from cloud-based services, collaborative platforms to cybersecurity solutions. As technology such as the Internet of Things, 5G network and Artificial Intelligence continue to transform industries, there will be more opportunities for brands to share tech stories with the media in the year ahead. In light of this, we reached out to tech journalists and influencers across 9 markets in the Asia-Pacific region for the 2020 Tech Media Pitching Kit. The kit offering brands advice on…

Travel demand is on route to increase in the Asia-Pacific region in the coming months. Domestic travel in markets, such as Malaysia and Vietnam, is seeing an uptick, while more international travel bubbles are being established in between cities in the region.   As the state of travel resumes, the media’s appetite for travel news and stories is growing as the focus is shifted to local tours and staycations.   PR Newswire chats with Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication that reports on the travel and tourism sector, as part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.   On gaining media coverage, Juhan emphasized on the importance of PR reps establishing a long-term relationship with the media.  One way…