Hazel Ong

As 28 October 2016 marks the 110th anniversary of press releases, we are delighted to share with you some interesting facts on press releases from 1906 to 2016. It has been a solid 110 years since the father of modern public relations created this source of announcement for companies to disseminate their information to the public and media.   [Tweet “The Digital Evolution of the Humble Press Releases”]   However, have you ever wondered who invented the press release? As a marketer who writes press releases from time to time,…

Together with InfoQuest, PR Newswire has recently published a whitepaper on Thailand’s media landscape.  To help companies propel their businesses forward and gain more visibility in Amazing Thailand, here are some bite-sized chunks of information on the media consumption habits among the friendly Thais. [Tweet “3 Facts About Thailand’s Media Landscape Every Marketer Should Know”] 1) Newspapers are popular in Thailand Despite the growing trend of using the online media to source for news and other information, Thais still read the newspapers to keep themselves updated with world affairs. This…

The best way for any startup to gain media coverage is to learn from successful entrepreneurs and experienced editors. Gaining insights from Leo Widrich, Co-Founder of Buffer (a software application designed to manage accounts in social networks), Victoria Ho, Editor of Mashable Asia, and Tim Neesham, Editor of PR Newswire Asia, here are 7 ways to get media coverage for your startup. [Tweet “Startup PR 101: 7 rules to live by for BETTER media coverage”] 1) Think like a journalist; learn to tell stories by setting up a blog When…

I recently attended the Digital Publishing Innovation Summit in Singapore, where more than 20 keynote speakers shared their insights on content creation for the new digital age. I had a fruitful session at the summit, with speakers from Skyscanner, Mashable Asia and Marina Bay Sands, etc. sharing with us their successful content and media strategies. Content is appearing everywhere in your email inbox, social media pages and even your old-school letter box, vying for your 10-second worth of attention. So what makes a good content? As I was going through…

“Startup XYZ Raises $10 Million in Series A Funding for a Commercial Project.” “FinTech Startup ABC Closes $2 Million in Series B Funding.” These are some common headlines we see in press releases from startups who received massive funding from investors. Distributing press releases of such nature is important to new startups because It is one of the most cost-effective communication methods; It creates brand awareness, recognition and confidence among target audience as well as potential investors; It helps attract talent to work for you. So what should you look…