Hazel Ong
-
A is for Authenticity: Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands
Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash. When I got to this press release Global Study from Cohn & Wolfe Defines…