Helen Zhang

If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers.   Who is the Honeycombers? This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The…

How do you get the most out of your news release distribution with social media reach? I recently attended an event from the Interactive Advertising Bureau Singapore, and got a chance to learn some of the new development from Twitter especially for this region after its IPO. Hosted by Ken Mandel, Managing Director of Hootsuite APAC and Shailesh Rao, VP – Asia Pacific, Latin America & Emerging Markets Twitter, they shared some great tips for marketers and PR professionals on how to better utilize social networks, and integrate them to the…