Joanna Yip
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Content: The Marketing Currency in the Digital World
On a daily basis, I am constantly inundated with lots of information through my inbox and I am a victim of someone that signs up to a number of newsletters and promotional materials. However with that in mind, I am less inclined to give out my email since I end up deleting most of the content I receive. I’m sure I am among millions of people that have this problem and because of this, it is ever so important in this world that we live in, that businesses provide relevant…
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How Effective Is Video For Your Business? Contribute to our regional survey and get priority access to the report
How important is video for your organization? How do you share video content on social and mobile channels? In today’s digital world, there are so many ways for a business to communicate a message to their audience. Video is proving to be one of the most effective online marketing tools for businesses, not only for creating brand awareness but for driving engagement which leads to sales. Our own research shows a 77% increase in engagement if video and multimedia are embedded in a press release. Internet users are not…
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The Anatomy of a Press Release
Our team came up with a tactical guide for formatting press releases, we created this anatomy of a press release infographic with insights from press release results and search engine optimization professionals. From adding a catchy headline, to incorporating visuals and quotes, this is all explained in the diagram to help you draw readers to your press release. [caption id="attachment_964" align="aligncenter" width="734"] Click on the infographic to view the whole two-page guide.[/caption] Joanna Yip is the Marketing Communications Manager for PR Newswire.
