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  • COVID-19 Comms: Turning a Crisis into Media Opportunities

    The past few months have been challenging for PR and media professionals as the COVID-19 pandemic has disrupted an intrinsic element of the industry: face-to-face interaction. Events have been cancelled or postponed, business priorities have shifted, and livelihoods are now threatened as companies are reeling from the economic impact. Earlier this month, some markets in APAC have resumed some form of economic activity and normalcy, as infection rates begin to subside. One such market is Hong Kong, which has recently eased social distancing measures. As the situation develops, we take…

    Media Relations May 11, 2020
  • Covering COVID-19: Journalists Share How Press Releases Can Get Media Coverage?

    The Coronavirus (COVID19) pandemic is threatening the global economy and bringing the world on the cusp of a major recession. In these challenging times, public relations and marketing professionals need to be creative and nimble in crafting promotional and publicity strategies in order to stand out in the media landscape that is saturated with COVID19-related news. PR Newswire speaks to journalists from Hong Kong media outlets such as Sing Tao Daily, Ming Pao, Human Resources Magazine and Localiiz to find out how this crisis has shaped editorial directions and how…

    Media Relations March 31, 2020
  • Journalists Share How COVID-19 is Affecting Media Coverage in Hong Kong

    The Coronavirus (COVID-19) pandemic has disrupted a wide range of industries around the world. And the communications and media sectors are no exception. Over the past month, many public relations and marketing events have been postponed or cancelled due to health concerns. Working from home has also become the new norm for some communications professionals and journalists as part of remote work arrangements by their companies. PR Newswire has been keeping a close watch on how the media in Hong Kong has been operating amid the Coronavirus situation. We catch…

    Media Relations March 27, 2020