PR Newswire Bloggers

One could be forgiven for thinking the zombie apocalypse had made an early arrival in Beijing. Every morning, millions of commuters squeeze into the Chinese capital’s subways, buses and taxis. Moving as one, they shamble along, and much of the time more heads are bent over smartphones than not. If you peer over the shoulders of your fellow commuters here, it’s easy enough to see what they’re doing. Some watch movies or play games, but a surprising number of travelers are reading: novels, the morning news, and quite often, microblog…

  One thing journalists really hate is to be told by their editors that they have “buried the lead.” It means the point of the story is not obvious from the first few paragraphs, and that the “lead” or premise of the story is buried too far down in the story. As always there is a lot of news right now about China. These are all important stories. But look closely here, because none of these stories directly affects you or me: ·         A strike by journalists at a newspaper…

Engaging readers with concise, consistent, accurate copy There are two false presumptions that prevail when first learning to write press releases: that it will be really easy, or really difficult. Approaching the task with either of these extremes in mind will undermine writers from the get-go, because in fact, the truth lies somewhere in between. With a little preparation and a basic understanding of both your company’s needs and the requirements of your newswire, crafting an effective press release can be speedy and painless. On the other hand, skipping that…

A: There have been many discussions over recent years about the death of the press release, and while I’ll be the first to admit that the press release has evolved during this time, it certainly hasn’t died. The press release is indeed alive and kicking, and if you are one of the few who truly believe that your organisation can live without sending press releases, here’s what you’re missing:   1. Press Releases can be the Foundation of Your Content Marketing Content marketing is about driving profitable consumer actions. In…

  In 1911, Arthur Brisbane was quoted in an article on publicity and journalism saying that pictures speak a thousand words. Fast forward more than 100 years, and while this remains true and more pertinent than ever for PR and communications professionals, the simple truth is that not enough people are taking any notice. As you can see from my #Infographic of the Week, the journalists of this world clearly love images and videos, but the reality for PR and communications folks is that they don’t see it. And, I…