PR Newswire Bloggers

2012 has already seen a steady increase in the number of Chinese press releases my team is handling; up from the 12,000 or so seen in 2011. Now, I’m obviously delighted to see our traffic continue to increase, especially given the impressive growth in releases that we see from internationally-based companies looking to generate exposure in China; however, there is a strikingly important observation that I would like to share with everyone – writing a great English headline doesn’t automatically translate into a great Chinese headline. This observation is a…

  The below post was originally posted on our sister site, prnewswire.com, and was contributed by house favourite, Sarah Skerik [caption id="" align="aligncenter" width="437" caption="Click Image to View Presentation"][/caption] Attendees of this year’s IABC World Conference in Chicago got a rare treat when Yujie Chen, managing director of PR Newswire in China – made the trip from Beijing to address the group.  Yujie offered an insider’s view of Chinese media, and offered advice for Western companies seeking to establish business presences in China, and the communicators who support those efforts. The…

In my ongoing quest for quality infographics, I love it when I come across one that simplifies a process many before have over complicated. Content marketing is a hot topic these days and with 3 in 5 content marketers spending more on content marketing in 2012, as highlighted by this infographic, it’s clear that if you want your content to get found, read and shared online, you need to be thinking about this stuff too. As the team at NewsReach point out, “Content Marketing is about the most effective way…

  I read a blog post today on emerging PR trends, and within a few hours of reading that post by Sarah Skerik I came across this infographic, which highlights one of the key trends Sarah raised in her post – “storytelling.” The infographic was created by The Hoffman Agency, and as Lou Hoffman noted, it was designed to show the “gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.” As Sarah points out, “Stories are sticky, stories…

With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in China. With the “Great Firewall of China” blocking many of the English social media sites, Chinese users are very much restricted in how they can access some of your content; not to mention that the vast majority of searches are done in Mandarin Chinese. It’s therefore vitally important that you get your messages out through as wide a…