PR Newswire Bloggers

  I’ve seen even more infographics than usual over the last week, but I’ve chosen this somewhat older one based on a few things: 1. We all know the importance of content and despite numerous blog posts and infographics about content, this is one of the simplest and more informative graphics I’ve seen; 2. It’s 100% accurate; and 3. When thinking about what we do here at PR Newswire, I couldn’t help but give a smile when I first saw this, as our team of content specialists works tirelessly to…

I’m sure many people are aware of the level of censorship that occurs in China. This was amusingly highlighted recently by the re-launch of James Cameron’s Titanic in 3D. Having cut Kate Winslet’s nude scene for quite comical reasons, I thought I would look at how censorship affects your attempts to communicate with consumers, the media and other stakeholders within China.  Generally speaking, censorship in China doesn’t have to have an impact on your marketing and communications strategies, but you should be mindful of it. Therefore, I am going to…

  The latest #Infographic of the Week comes from the clever folks at Salesforce.com. The message here is pretty clear, and it’s one that companies need to hear if they intend to have a successful online communications strategy. You can no longer rely purely on the old method of doing things. Press releases still rock, of course, but communicators also need to see the light and look for new ways to communicate, listen, measure and engage, as they look to build stronger relationships with customers. If you haven’t already, start…

  Content is all about creating value for your audience. Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools and platforms available to marketers, content marketing has found a new lease of life over the last 12 months. Organizations of all sizes are realizing the power of content marketing as a way to build brand awareness, acquire new customers and leads and retain customers, and this is achieved by getting good-quality content out into the digital space. The below…

Before I get into the facts about Weibo (a Chinese Twitter-style microblog), here are some basic stats about the Internet in China: China has over 513 million internet users; Broadband penetration rate is over 97%; China has over 920 million mobile users; Over 65% of China’s 513 million internet users access the internet via their mobile phones; and Almost 40% of mobile internet users use their mobile phones to access Weibo sites. Put into context, this means that if you are looking for your content to be found by Chinese…