PR Newswire Bloggers

The below infographic provides seven easy steps for effectively optimizing your press release, and was created by our very own Jamie Heckler. The reason I chose this as our first-ever #Infographic of the Week is because it highlights how issuing a press release doesn’t need to be a gamble. Carefully created content and accurate targeting is good SEO that will help ensure your message is heard by the people that it was intended for. Read the associated post, in all its glory, at our global Beyond PR blog.  

Online search in China is a US$3 billion industry that enjoyed a 70% growth in 2011 and while there are seven major players within the industry, only one is worth talking about. Baidu dominates the China market with well over 80% of the market and it is the first port-of-call for over 90% of all online searches in China. If you want your marketing and communications strategies to be effective in China, and if you have serious aspirations of reaching and engaging with a Chinese audience, it’s time to forget…

Following yesterday’s big announcement that Youku and Tudou are to merge, it seems an ideal time to discuss a growing segment of China’s media landscape – online video sites. With the merger seen as the first step in a larger move towards consolidation, the online video sites are set for some interesting times ahead, but their position will only be strengthened by the growing number of internet users, increased online advertising spend and the continued blocking of western video sites like YouTube. 513 Million Internet Users; Market Scale of Online…

I woke up yesterday and followed the same routine I always do – 1) Check blackberry, 2) Check sports news. It’s a tried and trusted routine that sees me get ready just in time to watch World Sport on CNN before leaving the apartment and psyching myself up for the 30-minute bus ride to the office. I knew I had a long list of things to do, including writing this blog post, so I was glad to see not much new to worry about at work. However, the sports headlines…

With new websites and online tools popping up every day, it’s hard to keep track of all the resources out there for journalists. In our latest #ConnectChat, Mike Reilley (@journtoolbox), founder of the Society of Professional Journalists’ research site, The Journalist’s Toolbox, shared his expertise on how journalists can improve their reporting using online tools. Reilley teaches several classes at DePaul University, including courses on online journalism, news editing, multiplatform news editing, reporting for converged newsrooms, online sports reporting and an intro to journalism. He was one of the 11…