Matthias.Fostvedt
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‘Made in China’ – How to Build a Better International Brand
3 suggestions for Chinese companies branding themselves in the U.S. Nearly every company around the world wants their brand to be a household name. They want consumers to use their brand name as a verb – “Google it,” “Skype your friends,” etc. However, getting these types of results takes time – and effective brand management. It should come as no surprise that American consumers tend to be a bit weary when buying products coming from China. Since the 1980’s, China’s decision to use the Wenzhou Model has allowed the majority…
