PRN Bloggers
-
MEDIA NEWS: Media Moves at Financial Times – Seoul , Hankook Ilbo, South China Morning Post, Hong Kong Economic Journal and More….
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific. Hong Kong ArtAsiaPacific @artasiapacific Ms. Sylvia Tsai joined as Associate Editor Ms. Densie Chu joined as Managing Editor China Staff Ms. Eva Choy replaced Ms. Sonia Chan as Editor China Tax Intelligence Ms. Evelyn Lau replaced Ms. Sonia Chan as Editor Classified Post @classifiedpost…
-
Content We Love: Pay Rise Beyond Its Face Value
[caption id="attachment_2690" align="aligncenter" width="300"] Image courtesy of Stuart Miles at FreeDigitalPhotos.net[/caption] January is not only when people set New Year’s resolutions, but also when most expect to receive year-end remuneration for all the hard work they put into the company over the past year. The press release from JobsDB with the headline “90% of employers plan to offer a pay rise, average adjustment 4%” may have given us a positive outlook for 2015. However, it’s a projection that may not eventually be realized. Actual good news comes from a…
-
Unilever Shares Practices in Social Communication
“Weibo is media, while WeChat is social”. This was the main point stressed by Wu Liang, director of corporate communication and sustainable development at Unilever North Asia, during a discussion on the topic of corporate social communication at the recent PR Newswire Summit. As a large B2C company that has been in existence for nearly a century, Unilever has, in recent years, done its share of experimenting in how to best use social platforms to disseminate news about the brand. The company implemented differentiated communication strategies for Weibo and WeChat…
-
GE China’s Director of Brand & Communications Li Guowei: Three Things That B2B Brands Need To Do and Do Well
At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law Li”), shared an analysis of the predicament and challenges around branding that is confronting multinational corporations. With examples from GE China’s corporate communications efforts, he also talked about the transformative opportunities at multinational corporations with B2B businesses, shedding light on the possibility of reshaping the future for multinational corporations in transformation. [caption id="attachment_2414" align="aligncenter" width="300"] Li Guowei, Director of Communications & Brand, GE Greater China speaking at…
