Tim Neesham

  So for this edition of the Content We Love blog we need to fly back through the PR Newswire clouds a little bit to a release we received from Boeing back on July 11; “Boeing Forecasts Demand for 39,620 New Airplanes Valued at $5.9 Trillion”. [caption id="attachment_4309" align="alignnone" width="300"] Will Boeing ever allow its planes to be fully manufactured in China? (Photo: YouTube)[/caption] Just by the by, this headline is a good example of why using figures in headlines can be so effective. The numbers being talked about here…

  A quality company does not just have quality products, or quality marketing, or quality press releases; the best companies have quality everything On July 5 at around 19:00 Beijing time, PRNA editorial received a press release from Shenzhen-based UAV manufacturer DJI headlined ‘DJI Go App Now Includes GEO Geofencing System’. I confess that, being something of a Luddite, I had little to no idea what that meant until I read it, and had it not been for what happened later I would probably have just checked it, processed it,…

I think it’s fair to say that business news is sometimes pretty boring. Some already rich company gets a little bit richer, a corporation you’ve never heard of appoints a new ABCEO, a new app is released that allows everyone to take even sharper selfies. And just how many safe harbor statements is too many? I am of course being flippant. Along with some complicated science and arguably love, it’s business that keeps the world turning. But not all business news is earnings releases, personnel changes and self-perpetuation of our…

LinkedIn takes a peek at some of the modern working world’s most misunderstood jobs [caption id="" align="aligncenter" width="1299"] Content We Love: LinkedIn looks at one way Singapore businesses are trying to bridge the generation gap[/caption] From Oct. 30, 2015 – http://en.prnasia.com/story/134861-0.shtml I’ve been at my current job for just short of a year, yet only last month did my grandma actually ask me, ‘so what is it you do Timothy (she always calls me Timothy)? Like, what are your day to day duties?’ As an editor working for a news…

http://en.prnasia.com/story/119912-0.shtml I do my grocery shopping online, and when I do I always get the same American red apples delivered. I’ve probably bought them every week for the last six months. But the last time they arrived, they were battered, bruised and spongy. I hate soft, grainy apples so even though statistically they’ve been exactly what I wanted 98% of the time, I’m considering not buying them again. As press release editors, as with consumers, the expectations we have can make us complacent, so the good experiences – be it…