Ying.Ma

Since its introduction in 2015, China’s Advertising Law has been gaining greater “bite” with the most recent revision in 2018 expanding the coverage and potential penalties of the relevant statutes for false and misleading advertisements. Against this backdrop, companies need to pay greater attention to their advertising copy to avoid incurring sky-high penalties and the associated negative brand impact. On November 15, 2018, Beijing Bureau of Industry and Commerce (Haidian branch) penalized “Guazi”, a digital marketplace specializing in second-hand cars, for making a false advertising claim, “One year after establishment,…